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      56. How do you identify the kinds of information that you will need?

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      57. Are controls defined to recognize and contain problems?

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      58. Do you need different information or graphics?

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      59. Which needs are not included or involved?

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      60. What are the expected benefits of Direct marketing services to the stakeholder?

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      61. What vendors make products that address the Direct marketing services needs?

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      62. Do you need to avoid or amend any Direct marketing services activities?

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      63. Who are your key stakeholders who need to sign off?

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      64. What situation(s) led to this Direct marketing services Self Assessment?

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      65. Which issues are too important to ignore?

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      66. How do you recognize an objection?

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      67. Looking at each person individually – does every one have the qualities which are needed to work in this group?

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      68. What do employees need in the short term?

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      69. What activities does the governance board need to consider?

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      70. Are there any revenue recognition issues?

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      71. What problems are you facing and how do you consider Direct marketing services will circumvent those obstacles?

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      72. Why the need?

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      73. Will it solve real problems?

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      74. What is the recognized need?

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      75. Consider your own Direct marketing services project, what types of organizational problems do you think might be causing or affecting your problem, based on the work done so far?

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      76. Where is training needed?

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      77. What should be considered when identifying available resources, constraints, and deadlines?

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      78. What training and capacity building actions are needed to implement proposed reforms?

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      79. Does Direct marketing services create potential expectations in other areas that need to be recognized and considered?

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      80. What Direct marketing services capabilities do you need?

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      81. What is the problem and/or vulnerability?

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      82. What would happen if Direct marketing services weren’t done?

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      83. How many trainings, in total, are needed?

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      84. What resources or support might you need?

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      85. Who needs budgets?

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      86. What are the minority interests and what amount of minority interests can be recognized?

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      87. What Direct marketing services events should you attend?

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      88. What Direct marketing services problem should be solved?

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      89. What needs to stay?

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      90. How are the Direct marketing services’s objectives aligned to the group’s overall stakeholder strategy?

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      91. Are employees recognized or rewarded for performance that demonstrates the highest levels of integrity?

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      92. Will a response program recognize when a crisis occurs and provide some level of response?

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      93. Do you know what you need to know about Direct marketing services?

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      94. What creative shifts do you need to take?

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      95. What does Direct marketing services success mean to the stakeholders?

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      96. Think about the people you identified for your Direct marketing services project and the project responsibilities you would assign to them, what kind of training do you think they would need to perform these responsibilities effectively?

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      97. For your Direct marketing services project, identify and describe the business environment, is there more than one layer to the business environment?

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      Add up total points for this section: _____ = Total points for this section

      Divided by: ______ (number of statements answered) = ______ Average score for this section

      Transfer your score to the Direct marketing services Index at the beginning of the Self-Assessment.

      CRITERION #2: DEFINE:

      INTENT: Formulate the stakeholder problem. Define the problem, needs and objectives.

      In my belief, the answer to this question is clearly defined:

      5 Strongly Agree

      4 Agree

      3 Neutral

      2 Disagree

      1 Strongly Disagree

      1. How will the Direct marketing services team and the group measure complete success of Direct marketing services?

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      2. What are the compelling stakeholder reasons for embarking on Direct marketing services?

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      3. Has the Direct marketing services work been fairly and/or equitably divided and delegated among team members who are qualified and capable to perform the work? Has everyone contributed?

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      4. Where can you gather more information?

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      5. Has a team charter been developed and communicated?

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      6. What knowledge or experience is required?

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      7. Is there a completed,

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