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tenth. Then transfer to the corresponding spoke in the Direct Marketing Services Scorecard on the second next page of the Self-Assessment.

      Your completed Direct Marketing Services Scorecard will give you a clear presentation of which Direct Marketing Services areas need attention.

      Direct Marketing Services

      Scorecard Example

      Example of how the finalized Scorecard can look like:

      Direct Marketing Services

      Scorecard

      Your Scores:

      BEGINNING OF THE

      SELF-ASSESSMENT:

      Table of Contents

      About The Art of Service8

      Included Resources - how to access8

      Purpose of this Self-Assessment10

      How to use the Self-Assessment11

      Direct Marketing Services

      Scorecard Example13

      Direct Marketing Services

      Scorecard14

      BEGINNING OF THE

      SELF-ASSESSMENT:15

      CRITERION #1: RECOGNIZE16

      CRITERION #2: DEFINE:28

      CRITERION #3: MEASURE:44

      CRITERION #4: ANALYZE:59

      CRITERION #5: IMPROVE:75

      CRITERION #6: CONTROL:91

      CRITERION #7: SUSTAIN:103

      Direct Marketing Services and Managing Projects, Criteria for Project Managers:128

      1.0 Initiating Process Group: Direct Marketing Services129

      1.1 Project Charter: Direct Marketing Services131

      1.2 Stakeholder Register: Direct Marketing Services133

      1.3 Stakeholder Analysis Matrix: Direct Marketing Services134

      2.0 Planning Process Group: Direct Marketing Services136

      2.1 Project Management Plan: Direct Marketing Services138

      2.2 Scope Management Plan: Direct Marketing Services140

      2.3 Requirements Management Plan: Direct Marketing Services142

      2.4 Requirements Documentation: Direct Marketing Services144

      2.5 Requirements Traceability Matrix: Direct Marketing Services146

      2.6 Project Scope Statement: Direct Marketing Services148

      2.7 Assumption and Constraint Log: Direct Marketing Services150

      2.8 Work Breakdown Structure: Direct Marketing Services152

      2.9 WBS Dictionary: Direct Marketing Services154

      2.10 Schedule Management Plan: Direct Marketing Services156

      2.11 Activity List: Direct Marketing Services158

      2.12 Activity Attributes: Direct Marketing Services160

      2.13 Milestone List: Direct Marketing Services162

      2.14 Network Diagram: Direct Marketing Services164

      2.15 Activity Resource Requirements: Direct Marketing Services166

      2.16 Resource Breakdown Structure: Direct Marketing Services167

      2.17 Activity Duration Estimates: Direct Marketing Services169

      2.18 Duration Estimating Worksheet: Direct Marketing Services171

      2.19 Project Schedule: Direct Marketing Services173

      2.20 Cost Management Plan: Direct Marketing Services175

      2.21 Activity Cost Estimates: Direct Marketing Services177

      2.22 Cost Estimating Worksheet: Direct Marketing Services179

      2.23 Cost Baseline: Direct Marketing Services181

      2.24 Quality Management Plan: Direct Marketing Services183

      2.25 Quality Metrics: Direct Marketing Services185

      2.26 Process Improvement Plan: Direct Marketing Services187

      2.27 Responsibility Assignment Matrix: Direct Marketing Services189

      2.28 Roles and Responsibilities: Direct Marketing Services191

      2.29 Human Resource Management Plan: Direct Marketing Services193

      2.30 Communications Management Plan: Direct Marketing Services195

      2.31 Risk Management Plan: Direct Marketing Services197

      2.32 Risk Register: Direct Marketing Services199

      2.33 Probability and Impact Assessment: Direct Marketing Services201

      2.34 Probability and Impact Matrix: Direct Marketing Services203

      2.35 Risk Data Sheet: Direct Marketing Services205

      2.36 Procurement Management Plan: Direct Marketing Services207

      2.37 Source Selection Criteria: Direct Marketing Services209

      2.38 Stakeholder Management Plan: Direct Marketing Services211

      2.39 Change Management Plan: Direct Marketing Services213

      3.0 Executing Process Group: Direct Marketing Services215

      3.1 Team Member Status Report: Direct Marketing Services217

      3.2 Change Request: Direct Marketing Services219

      3.3 Change Log: Direct Marketing Services221

      3.4 Decision Log: Direct Marketing Services223

      3.5 Quality Audit: Direct Marketing Services225

      3.6 Team Directory: Direct Marketing Services228

      3.7 Team Operating Agreement: Direct Marketing Services230

      3.8 Team Performance Assessment: Direct Marketing Services232

      3.9 Team Member Performance Assessment: Direct Marketing Services234

      3.10 Issue Log: Direct Marketing Services236

      4.0 Monitoring and Controlling Process Group: Direct Marketing Services238

      4.1 Project Performance Report: Direct Marketing Services240

      4.2 Variance Analysis: Direct Marketing Services242

      4.3 Earned Value Status: Direct Marketing Services244

      4.4 Risk Audit: Direct Marketing Services246

      4.5 Contractor Status Report: Direct Marketing Services248

      4.6 Formal Acceptance: Direct Marketing Services250

      5.0 Closing Process Group: Direct Marketing Services252

      5.1 Procurement Audit: Direct Marketing Services254

      5.2 Contract Close-Out: Direct Marketing Services257

      5.3 Project or Phase Close-Out: Direct Marketing Services259

      5.4 Lessons Learned: Direct Marketing Services261

      Index263

      CRITERION #1: RECOGNIZE

      INTENT: Be aware of the need for change. Recognize that there is an unfavorable variation, problem or symptom.

      In my belief, the answer to this question is clearly defined:

      5

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