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      13. Why are you doing Trade customer and what is the scope?

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      14. How do you manage scope?

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      15. What intelligence can you gather?

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      16. Have the customer needs been translated into specific, measurable requirements? How?

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      17. How are consistent Trade customer definitions important?

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      18. How and when will the baselines be defined?

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      19. How does the Trade customer manager ensure against scope creep?

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      20. What was the context?

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      21. What is the definition of Trade customer excellence?

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      22. How do you build the right business case?

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      23. Has anyone else (internal or external to the group) attempted to solve this problem or a similar one before? If so, what knowledge can be leveraged from these previous efforts?

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      24. The political context: who holds power?

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      25. What constraints exist that might impact the team?

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      26. Have all of the relationships been defined properly?

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      27. Scope of sensitive information?

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      28. How have you defined all Trade customer requirements first?

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      29. How is the team tracking and documenting its work?

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      30. What key stakeholder process output measure(s) does Trade customer leverage and how?

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      31. What are the dynamics of the communication plan?

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      32. What are the rough order estimates on cost savings/opportunities that Trade customer brings?

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      33. Are there any constraints known that bear on the ability to perform Trade customer work? How is the team addressing them?

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      34. What are the core elements of the Trade customer business case?

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      35. How do you gather Trade customer requirements?

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      36. How do you catch Trade customer definition inconsistencies?

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      37. Is special Trade customer user knowledge required?

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      38. Have specific policy objectives been defined?

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      39. Is there regularly 100% attendance at the team meetings? If not, have appointed substitutes attended to preserve cross-functionality and full representation?

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      40. What is in scope?

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      41. Is there any additional Trade customer definition of success?

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      42. Is the team adequately staffed with the desired cross-functionality? If not, what additional resources are available to the team?

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      43. Who are the Trade customer improvement team members, including Management Leads and Coaches?

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      44. What are the Trade customer tasks and definitions?

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      45. What customer feedback methods were used to solicit their input?

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      46. How was the ‘as is’ process map developed, reviewed, verified and validated?

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      47. What is out of scope?

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      48. Does the team have regular meetings?

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      49. Is there a critical path to deliver Trade customer results?

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      50. What critical content must be communicated – who, what, when, where, and how?

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      51. What system do you use for gathering Trade customer information?

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      52. What scope do you want your strategy to cover?

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      53. Are task requirements clearly defined?

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      54. How do you hand over Trade customer context?

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      55. What are the Trade customer use cases?

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      56. In what way can you redefine the criteria of choice clients have in your category in your favor?

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      57. Are required metrics defined, what are they?

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      58. Has a team charter been developed and communicated?

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      59. What defines best in class?

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      60. Is the current ‘as is’ process being followed? If not, what are the discrepancies?

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      61. Are there different segments of customers?

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      62. Is Trade customer linked to key stakeholder goals and objectives?

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      63. How can the value of Trade customer be defined?

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      64. Has the improvement team collected the ‘voice of the customer’ (obtained feedback – qualitative and quantitative)?

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      65. Do you have organizational privacy requirements?

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      66. What are the compelling stakeholder reasons for embarking on Trade customer?

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      67. When is the estimated completion date?

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      68. What is the scope of the Trade customer work?

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      69. What sort of initial information to gather?

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      70. What is out-of-scope initially?

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