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*Why can your foot move halfway to the brake pedal before you're consciously aware of danger? *Why do you notice when your name is mentioned in a conversation that you didn't think you were listening to? *Why are people whose name begins with J more likely to marry other people whose name begins with J? *Why is it so difficult to keep a secret?
Renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate these surprising mysteries.
Taking in brain damage, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence and visual illusions – INCOGNITO is a thrilling subsurface exploration of the mind and all its contradictions.

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The advent of the internet has been one of the most significant technological developments in history. In this thought-provoking and groundbreaking work David Eagleman, author of international bestseller SUM, presents six ways in which the net saves us from major existential threats: epidemics, poor information flow, natural disasters, political corruption, resource depletion and economic meltdown.

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Our relentless drive to create makes us unique among living creatures. What is special about the human brain that enables us to innovate? Why don't cows choreograph dances? Why don't squirrels build elevators to their treetops? Why don't alligators invent speedboats?
Weaving together the arts and sciences, neuroscientist David Eagleman and composer Anthony Brandt explore the need for novelty, the simulation of possible futures, and the social components that drive the inventiveness of our species. Taking us on a tour of human creativity from Picasso to concept cars to umbrellas to lunar travel, Brandt and Eagleman explore the cognitive software that generates new ideas, and illuminate the key facets of a creative mentality. Through understanding our ability to innovate – our most profound, mysterious, and deeply human capacity – we can meet the challenge of remaking our constantly shifting world.

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What does drug withdrawal have in common with a broken heart? Why is the enemy of memory not time, but other memories? How can a blind person learn to see with her tongue or a deaf person learn to hear with his skin? Why did many people in the 1980s mistakenly perceive book pages to be slightly red in colour? Why is the world’s best archer armless? Might we someday control a robot with our thoughts, just as we do our fingers and toes? Why do we dream at night, and what does that have to do with the rotation of the planet?
The answer to these questions is right behind our eyes. The greatest technology we have ever discovered on this planet is the three-pound organ carried around in the vault of the skull. This book is not simply about what the brain is, but what it does. The magic of the brain is not found in the parts it’s made of, but in the way those parts unceasingly re-weave themselves in an electric, living fabric. Surf the leading edge of neuroscience atop the anecdotes and metaphors that have made Eagleman one of the best scientific translators of our generation. Covering decades of research to the present day, Livewired also presents new discoveries from Eagleman’s own laboratory, from synaesthesia to dreaming to wearable neurotech devices that revolutionize how we think about the senses.

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