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to reach out to, insight into how to reach out to them, and the ability to save the leads to your account and to create, organize, and keep track of leads and accounts through listsReal-time updates on your leads and accounts when they post updates such as job changes or company growthLead Builder and Recommendation tools to help you find the right people to close the deal in your sales life

       Premium Hiring (a.k.a. Recruiter Lite): $119.95 per month, billed monthly, or $1,199.40 per year when you buy an annual subscription, at a 16 percent savings. This account includes these features:Thirty InMails per monthAdvanced search engines geared for recruiting to help you find top talent even faster, and a guided search experience to navigate the LinkedIn network efficientlySmart Suggestions tools to help you find potential qualified candidates for your job listing that you may not initially consideredAbility to create projects in LinkedIn, where you can track the progress of multiple applicants in a potential pool, categorize people in folders, attach notes to profiles, and set up automated reminders

      Upgrading to a premium account

      What’s the value in getting a premium account? Besides the features listed in the previous section for each account level, premium accounts are designed to give you more attention in areas such as job searches. When an employer lists a job posting and collects applications through LinkedIn, premium account holders show up at the top of the applicant list (similar to the Sponsored result in a Google search) with a Featured Applicant status next to their name. LinkedIn provides special content in the form of emails, video tutorials, and articles that provide job search and professional development tips and advice from leaders in the industry. Finally, you get to see who has viewed your profile, which can be helpful when you’re applying for jobs or trying to set up business deals. A premium account is not essential for everyone, so consider what you need from your LinkedIn experience and decide if upgrading is right for you.

      

As of this writing, LinkedIn gives you the option to try any premium plan for free during the first month, and it automatically charges your credit card each month afterward for the full amount, unless you bought a yearly plan, for which the charges renew every 12 months.

      To upgrade to a premium account, I highly recommend starting by creating your free account and using the various functions on LinkedIn. If you find that after some usage, you need to reach the larger community and take advantage of some of the premium account features, you can always upgrade your account and keep all your profile and network information that you previously defined.

      

If you’re in charge of human resource functions at a small, medium, or large company and you are interested in using the Recruiter functions for your company, don’t follow the steps in this section. Instead, visit https://business.linkedin.com/talent-solutions for more information on its Talent Solutions.

      To subscribe to a premium account, just follow these steps. (You must have created a LinkedIn account already; see Chapter 2 for details.)

      1 Go to the LinkedIn home page at https://www.linkedin.com.

      2 Click the Me icon on the top navigation bar, and then click the Try Premium Free For 1 Month link in the drop-down list that appears, below the Account header.In some cases, you’ll see a Try Premium Free link on the top navigation bar to the right of the work drop-down menu. Click that link to proceed.LinkedIn asks you a series of questions to help recommend a plan.

      3 Answer the questions LinkedIn posts and click Next after each question.The Premium Products page appears.

      4 Click the Select Plan button to display that premium account’s specific options, as shown in Figure 1-8.LinkedIn accepts PayPal, Visa, MasterCard, American Express, or Discover to pay for your premium account. If paying by credit card, make sure the billing address you provide matches the credit card billing address on file.FIGURE 1-8: Review the options for the premium account you are considering.

      5 Click the blue Start My Free Month button for the premium level to which you want to upgrade.

      6 When asked to confirm if you want monthly or annual billing, click the type you want.

      7 Select the radio button beside the credit card or PayPal option to bring up the specific payment fields. Fill in the appropriate billing information, as shown in Figure 1-9, and then click the Review Order button.

      8 Verify the information you’ve provided, and review the terms in the Review Your Order box.If you want, click the links to review LinkedIn’s terms of service, refund policy, and how to cancel.

      9 Click the blue Start Your Free Trial button to complete the process.

      FIGURE 1-9: Enter your billing information.

That’s it! Expect to get emails from LinkedIn to help explain and demonstrate the new features that you can take advantage of on the website.

      

If you decide to stop subscribing to a LinkedIn Premium account, you must go to your Settings & Privacy page, click Account Preferences on the left, scroll down to the Subscriptions & Payments section, and then either click Switch Plans to change the level of your premium subscription or click the Cancel Subscription link to cancel your premium account. Follow the on-screen instructions to switch or cancel your Premium subscription. (See “Looking at the Settings & Privacy page,” earlier in this chapter, for information about how to reach and use this page.)

Chapter 2

      Signing Up and Creating Your Account

      IN THIS CHAPTER

      

Joining LinkedIn with or without an invitation

      

Registering and setting your preferences

      

Connecting with people you already know on LinkedIn

      When LinkedIn first launched, it grew primarily through invitations — you joined only if someone who was already a member invited you and encouraged you to join. However, membership is now open to anyone 16 years or older (as long as the user hasn’t previously been suspended or removed from LinkedIn, of course). You can have only one active account, but you can attach multiple email addresses, past and present, to your account so that people can more easily find you.

      You’ll be presented with some configuration settings during the sign-up process that might confuse you until you’re more familiar with the system. Fortunately, you can customize all those settings later, but for now, I suggest some initial settings. In addition, based on your initial settings, LinkedIn recommends people to invite to your network. This chapter touches on the initial recommendation process; in Chapter 5, I discuss the ways you can grow your network more extensively.

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