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Mapping

       131 Product Journey Mapping

       133 Project Value Modelling

       135 Business Modelling

       137 Sustainable Business Modelling

       139 Future Visioning

       141 Ansoff Growth Matrix

       143 Segmentation-Targeting-Positioning

       145 VRIO Analysis

       147 Porter’s Five Forces

       149 Perceptual Map

       151 Collage

       153 Storyboarding

       155 Written Scenario

       157 Design Drawing to Define

       METHODS: Develop

       & Deliver

       161 Analogies & Metaphors

       163 Biomimicry

       165 Synectics

       167 Brainstorming & Brainwriting

       169 Braindrawing

       171 Morphological Chart

       173 SCAMPER

       175 How-Tos

       177 Harris Profile

       179 EVR Decision Matrix

       181 C-Box

       183 vALUe, IR & PMI

       185 Datum Method

       187 Weighted Objectives

       189 Storytelling

       191 Usage Analytics

       193 Comfort Evaluation

       195 PrEmo & Photo-Elicitation

       197 Role-Playing

       199 Product Usability Evaluation

       201 Product Concept Evaluation

       203 Cost Price Estimation

       205 Prototype Reflection Cards

       207 Cinematic Prototyping

       209 Design Drawing to Develop

       211 Experience Prototyping

       213 Wizard of Oz

       215 Design Drawing to Deliver

       217 3D Physical Models

       219 Technical Documentation

      ---------------------------------------

       FINALE

       222 Index

       224 Colophon

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      You have the completely revised and extended Delft Design Guide in your hands. This guide is meant for everyone that is - or aspires to be - a designer. It should help you to understand how a designer thinks, what a designer does and how this is done, the Delft way. The diversity of perspectives and methodologies presented in this guide shows that design is a rich field with many applications and a network of ways of working and tools to use. The Delft Design Guide offers you a set of perspectives, models, approaches, and methods that serve four distinct purposes.

      A guide to the

      Delft Design Guide

      13

      First, to help you to diverge or converge in your design project in a structured way, identifying and selecting options to solve your design challenges. Second, to help you determine what information and knowledge to find and use to allow you to make decisions and progress the design process. Third, to document and communicate a way of working that helps others

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