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      124. Has a cost center been established?

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      125. How do you aggregate measures across priorities?

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      126. How frequently do you track Customer media measures?

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      127. Have you included everything in your Customer media cost models?

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      128. How will costs be allocated?

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      129. How can you manage cost down?

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      130. Is it possible to estimate the impact of unanticipated complexity such as wrong or failed assumptions, feedback, etcetera on proposed reforms?

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      131. What are the types and number of measures to use?

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      Add up total points for this section: _____ = Total points for this section

      Divided by: ______ (number of statements answered) = ______ Average score for this section

      Transfer your score to the Customer media Index at the beginning of the Self-Assessment.

      CRITERION #4: ANALYZE:

      INTENT: Analyze causes, assumptions and hypotheses.

      In my belief, the answer to this question is clearly defined:

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