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      20. Who defines (or who defined) the rules and roles?

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      21. Is there a critical path to deliver Customer media results?

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      22. Are all requirements met?

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      23. What is in scope?

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      24. How do you gather Customer media requirements?

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      25. Where can you gather more information?

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      26. How does the Customer media manager ensure against scope creep?

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      27. Are accountability and ownership for Customer media clearly defined?

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      28. Has your scope been defined?

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      29. Are the Customer media requirements testable?

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      30. What baselines are required to be defined and managed?

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      31. Is Customer media required?

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      32. How are consistent Customer media definitions important?

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      33. What is the scope?

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      34. What are the compelling stakeholder reasons for embarking on Customer media?

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      35. Has a Customer media requirement not been met?

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      36. Has anyone else (internal or external to the group) attempted to solve this problem or a similar one before? If so, what knowledge can be leveraged from these previous efforts?

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      37. What system do you use for gathering Customer media information?

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      38. How will the Customer media team and the group measure complete success of Customer media?

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      39. How is the team tracking and documenting its work?

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      40. Who approved the Customer media scope?

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      41. How do you manage changes in Customer media requirements?

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      42. What would be the goal or target for a Customer media’s improvement team?

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      43. Will a Customer media production readiness review be required?

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      44. Are the Customer media requirements complete?

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      45. What scope do you want your strategy to cover?

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      46. How often are the team meetings?

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      47. How do you think the partners involved in Customer media would have defined success?

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      48. Who are the Customer media improvement team members, including Management Leads and Coaches?

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      49. What information do you gather?

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      50. When is the estimated completion date?

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      51. When are meeting minutes sent out? Who is on the distribution list?

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      52. What constraints exist that might impact the team?

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      53. Is it clearly defined in and to your organization what you do?

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      54. Do you have a Customer media success story or case study ready to tell and share?

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      55. What are the core elements of the Customer media business case?

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      56. What is the scope of the Customer media work?

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      57. When is/was the Customer media start date?

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      58. How do you manage scope?

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      59. Is the Customer media scope manageable?

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      60. What are the record-keeping requirements of Customer media activities?

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      61. Is the improvement team aware of the different versions of a process: what they think it is vs. what it actually is vs. what it should be vs. what it could be?

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      62. Is scope creep really all bad news?

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      63. What are the Customer media tasks and definitions?

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      64. Are approval levels defined for contracts and supplements to contracts?

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      65. How can the value of Customer media be defined?

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      66. Has a team charter been developed and communicated?

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      67. How do you build the right business case?

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      68. Do you all define Customer media in the same way?

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      69. Has the improvement team collected the ‘voice of the customer’ (obtained feedback – qualitative and quantitative)?

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      70. Is there a clear Customer media case definition?

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      71. How do you catch Customer media definition inconsistencies?

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      72. Who is gathering Customer media information?

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      73. What specifically is the problem? Where does it occur? When does it occur? What is its extent?

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      74. What are the boundaries of the scope? What is in bounds and what is not? What is the start point? What is the stop point?

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      75. Who is gathering information?

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      76. How and when will the baselines be defined?

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      77. Is Customer media currently on schedule according to the plan?

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      78.

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