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to the stakeholders?

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      61. Is it needed?

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      62. Do you need different information or graphics?

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      63. Who needs what information?

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      64. How are you going to measure success?

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      65. Where is training needed?

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      66. What problems are you facing and how do you consider Customer media will circumvent those obstacles?

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      67. What vendors make products that address the Customer media needs?

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      68. As a sponsor, customer or management, how important is it to meet goals, objectives?

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      69. What creative shifts do you need to take?

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      70. Is the quality assurance team identified?

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      71. How do you recognize an Customer media objection?

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      72. For your Customer media project, identify and describe the business environment, is there more than one layer to the business environment?

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      73. What extra resources will you need?

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      74. Why is this needed?

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      75. What are the Customer media resources needed?

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      76. Are employees recognized or rewarded for performance that demonstrates the highest levels of integrity?

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      77. To what extent does each concerned units management team recognize Customer media as an effective investment?

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      78. What training and capacity building actions are needed to implement proposed reforms?

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      79. What is the extent or complexity of the Customer media problem?

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      80. Who defines the rules in relation to any given issue?

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      81. Does your organization need more Customer media education?

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      82. Why the need?

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      83. What activities does the governance board need to consider?

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      84. What needs to be done?

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      85. What needs to stay?

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      86. What tools and technologies are needed for a custom Customer media project?

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      87. Are losses recognized in a timely manner?

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      88. What Customer media problem should be solved?

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      89. Are you dealing with any of the same issues today as yesterday? What can you do about this?

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      90. Will a response program recognize when a crisis occurs and provide some level of response?

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      91. What are the timeframes required to resolve each of the issues/problems?

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      92. What do you need to start doing?

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      93. Did you miss any major Customer media issues?

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      94. To what extent would your organization benefit from being recognized as a award recipient?

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      Add up total points for this section: _____ = Total points for this section

      Divided by: ______ (number of statements answered) = ______ Average score for this section

      Transfer your score to the Customer media Index at the beginning of the Self-Assessment.

      CRITERION #2: DEFINE:

      INTENT: Formulate the stakeholder problem. Define the problem, needs and objectives.

      In my belief, the answer to this question is clearly defined:

      5 Strongly Agree

      4 Agree

      3 Neutral

      2 Disagree

      1 Strongly Disagree

      1. Has the Customer media work been fairly and/or equitably divided and delegated among team members who are qualified and capable to perform the work? Has everyone contributed?

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      2. Has a high-level ‘as is’ process map been completed, verified and validated?

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      3. Is the scope of Customer media defined?

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      4. The political context: who holds power?

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      5. What information should you gather?

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      6. How do you manage unclear Customer media requirements?

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      7. How do you keep key subject matter experts in the loop?

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      8. What sort of initial information to gather?

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      9. Are resources adequate for the scope?

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      10. Are required metrics defined, what are they?

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      11. What is out-of-scope initially?

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      12. Are there different segments of customers?

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      13. How do you gather the stories?

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      14. What are the dynamics of the communication plan?

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      15. What is a worst-case scenario for losses?

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      16. Is the current ‘as is’ process being followed? If not, what are the discrepancies?

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      17. How was the ‘as is’ process map developed, reviewed, verified and validated?

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      18. Does the team have regular meetings?

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      19. Scope of sensitive information?

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