Аннотация

Karl Marx’s second volume in his monumental criticism of capitalism was prepared by Friedrich Engels from notes left for him and published in 1885 two years after Marx’s death. The work is organized into the following three sections: 1. The Metamorphoses of Capital and Their Circuits, 2. The Turnover of Capital, and 3. The Reproduction and Circulation of the Aggregate Social Capital. Where the first volume of Capital focuses mainly on the worker and the industrialist, volume two turns its attention more to the owners of capital, merchants, traders, and entrepreneurs. While this work has been largely overshadowed by its predecessor as well as many of Marx’s other works, its contributions to the economic analysis of commodities are undoubtedly worthy additions to the corpus of political economic theory. Though history will most likely continue to charge that Marx’s recommendations for solving the inadequacies of the capitalistic system as a failure, his analysis regarding those inadequacies will most assuredly continue be considered as a highly thoughtful analysis of the impact of capitalism upon society and may yet one day help to reform the persistent injustices that seem to be inherent within such a system.

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The foundation for all modern economic thought and political economy, «The Wealth of Nations» is the magnum opus of Scottish economist Adam Smith, who introduces the world to the very idea of economics and capitalism in the modern sense of the words. Smith details his argument in the following five books: Book I. Of the Causes of Improvement in the productive Power of Labour, Book II. Of the Nature, Accumulation, and Employment of Stock Introduction, Book III. Of the Different Progress of Opulence in Different Nations, Book IV. Of Systems of Political Economy, and Book V. Of the Revenue of the Sovereign or Commonwealth; which taken together form a giant leap forward in the field of economics. A product of the «Age of Enlightenment,» «The Wealth of Nations» is a must read for all who wish to gain a better understanding of the principles upon which all modern capitalistic economies have been founded and the process of wealth creation that is engendered by those principles. This unabridged edition includes introductions by Ernest Belfort Bax and Edwin R. A. Seligman.

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No matter your field, industry, or specialty, as a leader you make a series of crucial decisions every single day. And the harsh truth is that the majority of decisions—no matter how good the intentions behind them—are mismanaged, resulting in a huge toll on organizations, the people they employ, and even the people they serve.So why is it so hard to make sound decisions? In Think Twice , now in paperback, Michael Mauboussin argues that we often fall victim to simplified mental routines that prevent us from coping with the complex realities inherent in important judgment calls. Yet these cognitive errors are preventable.In this engaging book, Mauboussin shows us how to recognize and avoid common mental missteps. These include misunderstanding cause-and-effect linkages, not considering enough alternative possibilities in making a decision, and relying too much on experts.Through vivid stories, the author presents memorable rules for avoiding each error and explains how to recognize when you should “think twice”—questioning your reasoning and adopting decision-making strategies that are far more effective, even if they seem counterintuitive. Armed with this awareness, you'll soon begin making sounder judgment calls that benefit (rather than hurt) your organization.

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In many communities across the world traditional beliefs and practices are passed down generations and are a feature of day-to-day life, despite the influence of outside sources. Focusing on Luo Muslims in Kenya, Dr Lawrence Oseje looks at the interaction of Islam and traditional Luo practices, especially those around death and burial. Dr Oseje’s research with Luo Muslims in Kendu Bay investigates the impact of the traditional Luo conceptualization of death with their current views, and provides new understanding of fundamental issues that affect the lives of ordinary Muslims. From his observation of this community, Oseje encourages a celebration of traditions and customs, showing that an appreciation of traditions and beliefs can help develop ministry to local communities. Dr Oseje’s findings result in a deepened understanding of cultures, how they develop from a blend of influences, and provides anthropological and missiological guidelines for cross-cultural ministry, particularly in times of bereavement.

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In this well-researched work, Dr Albín Masarik explores various features of funeral sermons arising from their unique context and homiletic process. While funeral sermons are an important element in pastoral care of churches and the wider community, theological reflection of this weighty responsibility can be hard to find. Addressing the definition of a funeral sermon, their categorization, purpose and context, this book brings clarity to inform the exercise of preaching a funeral sermon and help pastors and theologians grapple with how to best shepherd their flock and exalt our Saviour in the midst of bereavement.

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It's time for an energy revolution! Gasoline prices have been rising and oil supply disruptions are in question. This is old news, yet nothing has been done to change it. That is because it takes people like you stepping up and getting involved, and Mark A. Stansberry is here to show you how. In his latest book, America Needs America's Energy, Stansberry offers a frank discussion of the issues at hand, as well as realistic, achievable solutions. America cannot move forward without your involvement and your commitment to develop an energy plan. Presented in direct, no-nonsense language and containing a glossary, sample forms, and other resources on things you need to know about America's energy situation, America Needs America's Energy is both a great go-to guide for learning about energy solutions and a wonderful launchpad for how to move forward together in creating the People's Energy Plan.

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An updated edition of the fifth best-selling book of the successful Startup Series, Start Your Own Bar and Club is a comprehensive guide that shows aspiring entrepreneurs how to create the perfect blend of passion and profits within the bar industry. Updated with the latest industry trends, news, and resources, readers learn about the hottest bar and club opportunities including sports bars, night clubs, neighborhood bars, wine bars, and more. The experts at Entrepreneur take aspiring business owners step-by-step through start-up basics including scouting locations, researching their market, and licensing requirements. Eager entrepreneurs learn first-hand from industry experts how to research their market, design an attractive atmosphere, create policies and procedures, woo their patrons and keep them coming back. Also covered is the latest equipment such as new cash register systems and HDTVs, and expanded information on the Special Occupancy Tax, liquor liability insurance, and third-party liability insurance.

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•Do you tackle several different roles including sales manager? •Does managing the sales team feel awkward? •Do you want to achieve better sales results? If you answered YES then you face the same struggle as many other small business owners—you can successfully manage the rest of the company, but when it comes to the sales team, you feel like your efforts are coming up short. Suzanne Paling, sales management consultant, urges you to stop struggling, and teaches you what you need to know to start succeeding.

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In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than “Millionaire Maker” Dan Kennedy? Kennedy covers: • Adapting to The New Economy Consumer • How to STOP PROSPECTING Once And For All—and why you must • Put the awesome power of TAKEAWAY SELLING to work—in any environment • If you’re in a commodity business, get out!—how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy • The One Thing to do, to leverage The New Economy’s “Chaos of Choices” to your benefit • How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool • The 6-Step No BS Sales Process: finally, a reliable system you can stick with! • 6 Ways Sales Professionals Sabotage Themselves • BS that Sales Managers shovel onto salespeople—beware! • How to switch from One-to-One to One-to-Many with Technical Tools • 8 Steps to getting past any “No” • How to CREATE TRUST (FAST) in the trust-damaged, post-recession world

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Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors’ lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits. • Kennedy and Marrs disclose little-known revelations about the power of pricing including: • the 9 ultimate price and fee failures • the trick behind discounting without devaluing • the 5 price-related propositions to be concerned with • the million-dollar secret behind “FREE” • how to win price wars with competitors • Includes access to price strategy support tools at www.simplepricingsystem.com • Covers pricing strategies specific to recessions