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Nicholas, author.

      Title: Commodification and its discontents / Nicholas Abercrombie.

      Description: Cambridge, UK ; Medford, MA : Polity Press, 2020. | Includes bibliographical references and index. | Summary: “Should anything and everything be bought and sold?”-- Provided by publisher.

      Identifiers: LCCN 2020012847 (print) | LCCN 2020012848 (ebook) | ISBN 9781509529810 (hardback) | ISBN 9781509529827 (paperback) | ISBN 9781509529834 (adobe pdf) | ISBN 9781509529841 (epub)

      Subjects: LCSH: Economics--Moral and ethical aspects. | Economics--Sociological aspects. | Value. | Commodification. | Capitalism.

      Classification: LCC HB72 .A24 2020 (print) | LCC HB72 (ebook) | DDC 174/.4--dc23

      LC record available at https://lccn.loc.gov/2020012847

      LC ebook record available at https://lccn.loc.gov/2020012848

      Typeset in 10.5 on 12pt Plantin MT

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      Printed and bound in Great Britain by CPI Group (UK) Ltd, Croydon

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      Every effort has been made to trace all copyright holders, but if any have been overlooked the publisher will be pleased to include any necessary credits in any subsequent reprint or edition.

      For further information on Polity, visit our website: politybooks.com

      I have spent a long time wondering about writing this book and, as a result, I have accumulated a large number of intellectual debts. For much of that time, over three decades, I was a member of the Lancaster University Sociology Department. From its beginnings, that was a wonderful place to do sociology, creative, free-thinking and democratically run (most of the time). I am particularly grateful to three friends in the department – Brian Longhurst, the late, and very much missed, John Urry, and Alan Warde – who all spent much time discussing the issues with which this book is concerned although they may not recognize the view taken of them here. Lancaster University was also very encouraging of cross-disciplinary work in social sciences and the humanities. As will be obvious to them, this book owes a great deal to the members of the Centre for the Study of Cultural Values, which flourished in the 1980s and 1990s. In particular, I am indebted to Russell Keat, Paul Heelas and the late Nigel Whiteley for many discussions of the relationship between culture, moral principle and the market.

      Most important of all, Bren has been the perfect best friend for time out of mind – endlessly supportive, quick to make sense out of my ramblings and always willing to help both to talk about the ideas and to wield her publisher’s pen.

      John Self, the central character of Martin Amis’ novel Money, lives in a world of money, having it or not having it, having a great deal of it but trying to get more, thinking about it and talking about it. Money almost constitutes his world, it seeps into its interstices, it flows, it surrounds in its liquidity. As John Self says: ‘In my day, if you wanted, you could just drop out. You can’t drop out any more. Money has seen to that. There’s nowhere to go. You cannot hide out from money’ (Amis, 2005: 153). But, at the same time, a moneyed world of this kind is unreal. It presents a surface appearance of ease, of luxury, of plenitude. John Self is able fully to indulge his gargantuan appetites for food, sex and alcohol. But underneath this surface, there is both deception and corruption. Self is systematically and intentionally deceived by almost every person he comes across, to the point that he loses all his money. At the same time, the pursuit of his excesses, particularly alcohol, destroys him as a person. There is redemption at the end of the book but that requires the loss of his money together with the realization that money will not buy a life that is morally or spiritually satisfying. Self muses: ‘Maybe money is the great conspiracy, the great fiction. The great addiction too: we’re all addicted and we can’t break the habit now … You can’t get the money monkey off your back’ (Amis, 2005: 384).

      I want to refer to all this discussion of money in newspapers, radio, television, film, novels, poetry and popular music as ‘Money Talk’. However, the appearance of Money Talk is not just restricted to these media. It also saturates everyday life. We talk about how much things cost or how much – or little – money we have. We compare our financial circumstances or spending habits with those of friends or neighbours. We speculate on the ways of the rich or the poor. We discuss the use of money by persons and institutions in the public eye. Metaphors, images and sayings involving money abound. We say that ‘the rich get richer and the poor get poorer’, ‘money for old rope’ or ‘in for a penny, in for a pound’. Somebody else has ‘money to burn’ but, on the other hand, ‘money doesn’t grow on trees’. ‘A fool and his money are soon parted’ but ‘money doesn’t buy you happiness’. The very word for money comes in so many different forms in English – dosh, dough, sovs, scratch, mazuma, gravy, spondulicks, bread, wad, moolah, folding green – and these synonyms themselves imply so much behind the simple metaphor, especially in the association of money with food. Much of this Money Talk effectively involves, implicitly or explicitly, moral judgements about human greed, the way that money is used as a yardstick of behaviour or that everything can apparently be bought and sold. These moral judgements are typically hostile; it is the

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