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      60. What Solution brand problem should be solved?

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      61. How are training requirements identified?

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      62. What is the smallest subset of the problem you can usefully solve?

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      63. How do you identify the kinds of information that you will need?

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      64. What are the timeframes required to resolve each of the issues/problems?

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      65. What Solution brand coordination do you need?

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      66. How do you identify subcontractor relationships?

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      67. Do you recognize Solution brand achievements?

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      68. Are there regulatory / compliance issues?

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      69. What Solution brand capabilities do you need?

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      70. Why the need?

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      71. Are controls defined to recognize and contain problems?

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      72. Do you need different information or graphics?

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      73. What are the minority interests and what amount of minority interests can be recognized?

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      74. Who else hopes to benefit from it?

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      75. Looking at each person individually – does every one have the qualities which are needed to work in this group?

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      76. What is the problem and/or vulnerability?

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      77. What is the Solution brand problem definition? What do you need to resolve?

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      78. What are the Solution brand resources needed?

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      79. Will it solve real problems?

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      80. Who are your key stakeholders who need to sign off?

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      81. How are the Solution brand’s objectives aligned to the group’s overall stakeholder strategy?

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      82. Can management personnel recognize the monetary benefit of Solution brand?

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      83. Who should resolve the Solution brand issues?

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      84. Are you dealing with any of the same issues today as yesterday? What can you do about this?

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      85. What is the recognized need?

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      86. What do you need to start doing?

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      87. Will a response program recognize when a crisis occurs and provide some level of response?

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      88. Does your organization need more Solution brand education?

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      89. Why is this needed?

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      90. What needs to stay?

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      91. Have you identified your Solution brand key performance indicators?

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      92. What creative shifts do you need to take?

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      93. What is the problem or issue?

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      94. What problems are you facing and how do you consider Solution brand will circumvent those obstacles?

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      95. Is it clear when you think of the day ahead of you what activities and tasks you need to complete?

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      96. What do employees need in the short term?

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      97. Is the quality assurance team identified?

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      Add up total points for this section: _____ = Total points for this section

      Divided by: ______ (number of statements answered) = ______ Average score for this section

      Transfer your score to the Solution brand Index at the beginning of the Self-Assessment.

      CRITERION #2: DEFINE:

      INTENT: Formulate the stakeholder problem. Define the problem, needs and objectives.

      In my belief, the answer to this question is clearly defined:

      5 Strongly Agree

      4 Agree

      3 Neutral

      2 Disagree

      1 Strongly Disagree

      1. Have all basic functions of Solution brand been defined?

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      2. How do you keep key subject matter experts in the loop?

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      3. How often are the team meetings?

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      4. Are accountability and ownership for Solution brand clearly defined?

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      5. Is Solution brand linked to key stakeholder goals and objectives?

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      6. Are all requirements met?

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      7. Is there a Solution brand management charter, including stakeholder case, problem and goal statements, scope, milestones, roles and responsibilities, communication plan?

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      8. What are the compelling stakeholder reasons for embarking on Solution brand?

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      9. What is the scope?

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      10. Who defines (or who defined) the rules and roles?

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      11. Do the problem and goal statements meet the SMART criteria (specific, measurable, attainable, relevant, and time-bound)?

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      12. What is the worst case scenario?

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      13. Are different versions of process maps needed to account for the different types of inputs?

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      14. What scope do you want your strategy to cover?

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      15. Will a Solution brand production readiness review

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