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Scaling a business is not for the faint of heart. It’s a mind-bending journey that causes millions of business owners around the globe to either throw in the towel—or avoid risk entirely and suffer from smallness and mediocrity. Most of these businesses fail because they are ill prepared to face the real challenges involved in scaling. Either they don’t have the bandwidth to keep up with the sales demand or production, miss out on major opportunities due to fear, or keep making the same mistakes over and over because systems and processes aren’t in sync with the rate of growth. To truly scale, you must upsize your strategic practices, implement new marketing strategies, find new ways to build your team, and expand your mindset to break through whatever is keeping you stuck at the same level. Then you must be willing to take the leap into the giant unknown – to make your impossible possible. In Scale or Fail, author Allison Maslan—who has successfully scaled ten companies from scratch and has guided thousands of small businesses to do the same—shares her revolutionary SCALEit Method ® for successfully growing, replicating, and expanding your business. She also shares pivotal mindset strategies she’s used to break the fear barrier as a trapeze artist so you can move past any obstacle, take strategic Big Picture risks, and fulfill your dreams of business expansion and skyrocketing profit. Featuring a wealth of real-life success stories, visual tools, and exercises that are prescriptive and inspirational, Scale or Fail offers proven scaling strategies and a proactive approach to: Create your Big Picture Vision and build a plan to achieve it Produce an ever-flowing stream of cash flow with consistent profits Establish a powerhouse team that functions well without you Become a true leader and feel like you deserve your success Improve systems and processes that facilitate scaling Get past the mental and strategic pitfalls that cause revenue bottlenecks Scale or Fail is adaptable to any type of business—manufacturing, consumer goods, a brick and mortar, a digital service, a wholesaler, a consulting service, and everything in between. Whether you’re six figures and scaling to seven. . . or in the seven figures and scaling to eight or even nine, Scale or Fail provides the roadmap to multiply your business growth—and empower you to soar in the air with the greatest of ease.

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Build better schools by training better leaders A Principal Manager’s Guide to Leverage Leadership answers the question that district leaders have been asking across the country: if Leverage Leadership is a roadmap for principals on how to lead great schools, what can principal managers and districts do to support them on that path? A Principal Manager’s Guide to Leverage Leadership offers a step-by-step guide to coaching principals to the highest levels of achievement, and it is rooted in studying the most successful principal managers and districts across the country. It can be used by principal managers/supervisors, superintendents, district and state leadership, and principal training organizations to accelerate the growth of principals in your community. Used in conjunction with Leverage Leadership 2.0, this book identifies the key actions principal managers should take to create exceptional school leaders, integrating the seven levers of leadership into district culture from the principal manager on up. With a particular emphasis on the two “super-levers” of data-driven instruction and student culture, this book is packed with advice, professional development materials, and real-world videos of principal managers in action, offering principal managers a valuable resource for bringing about change. A Principal Manager’s Guide to Leverage Leadership introduces a new unifying approach that is also highlighted in Leverage Leadership 2.0: See It, Name It, Do It. It gives you the tools to See it (see models of effective practice and identify gaps), Name it (name concrete actions for improvement) and Do it (provide means to practice these action steps until a principal masters them) With A Principal Manager’s Guide to Leverage Leadership in hand, principal managers, superintendents and principal training organizations can facilitate district-wide and state-wide transformations and hasten the benefit to the students and community as a whole.

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The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

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Unique in focusing on both organic and inorganic materials from a system point of view, this text offers a complete overview of printed electronics integrated with classical silicon electronics. Following an introduction to the topic, the book discusses the materials and processes required for printed electronics, covering conducting, semiconducting and insulating materials, as well as various substrates, such as paper and plastics. Subsequent chapters describe the various building blocks for printed electronics, while the final part describes the resulting novel applications and technologies, including wearable electronics, RFID tags and flexible circuit boards. Suitable for a broad target group, both industrial and academic, ranging from mechanical engineers to ink developers, and from chemists to engineers.

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Introduces the reader to a variety of overseas Homeland Security strategies, policies, and practices in order to present approaches to addressing homeland security challenges and inform students and practitioners This book educates those studying or involved in American Homeland Security on the policies and procedures set by other countries so that they can learn from foreign experiences and determine which overseas approaches may be applicable to improving US Homeland Security policy. The book is broken down into topical categories reflecting some of the major areas within the field of Homeland Security. Each chapter comprises a discussion of strategic policies followed by a set of countries in the context of the subset of Homeland Security addressed in that particular chapter. The book also delves into cybersecurity policy issues, an area that has been growing exponentially but was not touched on in the first edition. The new edition of Comparative Homeland Security: Global Lessons updates foreign laws, strategies, and policies while expanding the depth and range of the discussion to include additional overseas policies. Based on eleven countries procedures and nine homeland security dimensions, it covers: Counterterrorism Strategies, Laws and Institutions; Law Enforcement Institutions and Strategies; Immigration and Counter-Radicalization; The Role of the Military in Security and Support for Civil Authorities; Border Security, Naturalization, and Asylum Policies; Security Facilities, Cyber Networks, and Transportation; Emergency Preparedness, Emergency Response and Management and Crisis Communications; and Public Health Strategies and Institutions. New edition updates foreign strategies and policies and extends the scope of discussion of these topics Expanded approach for a wider range of students and practitioners exploring the homeland security policies of other countries Covers strategies and tactics to combat terrorism from a number of the world's democracies including: Great Britain, Israel, France, Germany, Canada, and Australia Chapters are organized topically rather than by country, thus allowing students and practitioners to easily compare policies and integrate the concepts presented into practice Comparative Homeland Security: Global Lessons, Second Edition is an excellent book for all scholars, students, and practitioners interested or involved in homeland security, emergency management, law enforcement, criminal justice, counter-terrorism, public health, transportation security, border security, and cybersecurity.

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A comprehensive review of the field of materials that shield people and sensitive electronic devices from electromagnetic fields Advanced Materials for Electromagnetic Shielding offers a thorough review of the most recent advances in the processing and characterization of the electromagnetic shielding materials. In this groundbreaking book, the authors—noted experts in the field—discuss the fundamentals of shielding theory as well as the practice of electromagnetic field measuring techniques and systems. They also explore applications of shielding materials used as absorbers of electromagnetic radiation, or as magnetic shields and explore coverage of new advanced materials for EMI shielding in aerospace applications. In addition, the text contains methods of preparation and applicability of metal foams. This comprehensive text examines the influence of technology on the micro-and macrostructure of polymers enabling their use in screening technology, technologies of shielding materials based on textiles, and analyses of its effectiveness in screening. The book also details the method of producing nanowires and their applications in EM shielding. This important resource: Explores the burgeoning market of electromagnetic shielding materials as we create, depend upon, and are exposed to more electronic devices than ever Addresses the most comprehensive issues relating to electromagnetic fields Contains information on the manufacturing, characterization methods, and properties of materials used to protect against them Discusses the important characterization techniques compared with one another, thus allowing scientists to select the best approach to a problem Written for materials scientists, electrical and electronics engineers, physicists, and industrial researchers, Advanced Materials for Electromagnetic Shielding explores all aspects in the area of electromagnetic shielding materials and examines the current state-of-the-art and new challenges in this rapidly growing area.

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An indispensable guide for engineers and data scientists in design, testing, operation, manufacturing, and maintenance A road map to the current challenges and available opportunities for the research and development of Prognostics and Health Management (PHM), this important work covers all areas of electronics and explains how to: assess methods for damage estimation of components and systems due to field loading conditions assess the cost and benefits of prognostic implementations develop novel methods for in situ monitoring of products and systems in actual life-cycle conditions enable condition-based (predictive) maintenance increase system availability through an extension of maintenance cycles and/or timely repair actions; obtain knowledge of load history for future design, qualification, and root cause analysis reduce the occurrence of no fault found (NFF) subtract life-cycle costs of equipment from reduction in inspection costs, downtime, and inventory Prognostics and Health Management of Electronics also explains how to understand statistical techniques and machine learning methods used for diagnostics and prognostics. Using this valuable resource, electrical engineers, data scientists, and design engineers will be able to fully grasp the synergy between IoT, machine learning, and risk assessment.

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The book introduces all the aspects needed for the safe and economic design and analysis of connections using bolted joints in steel structures. This is not treated according to any specific standard but making comparison among the different norms and methodologies used in the engineering practice, e.g. Eurocode, AISC, DIN, BS. Several examples are solved and illustrated in detail, giving the reader all the tools necessary to tackle also complex connection design problems. The book is introductory but also very helpful to advanced and specialist audiences because it covers a large variety of practice demands for connection design. Parts that are not taken to an advanced level are seismic design, welds, interaction with other materials (concrete, wood), and cold formed connections.

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