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El dilema de los innovadores presenta una serie de principios para lograr capitalizar el fenómeno de la innovación disruptiva. Estos principios ayudarán a los managers a determinar en qué ocasiones resulta más adecuado no escuchar a sus clientes y cuándo invertir en el desarrollo de productos de escaso rendimiento que proporcionen inicialmente márgenes reducidos. Es imposible no apreciar la huella de Christensen en el éxito de empresas como Uber o Netflix, y representa a su vez una suerte de biblia para muchos de los ejecutivos y emprendedores de Silicon Valley. Era el único libro sobre negocios que Steve Jobs tenía en su biblioteca y recomendaba leer. Reed Hastings, fundador de Netflix, utilizó los preceptos del libro de Christensen con su equipo. Jeff Bezos, fundador de Amazon, insta siempre a sus ejecutivos a leer El dilema de los innovadores y su secuela, La solución del innovador, también publicada por Granica. El fundador de Intel, Andy Grove, dijo en 1997 que este libro era el más importante que había leído en diez años. La revista The Economist lo señaló como uno de los seis mejores libros de management jamás escritos.

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La innovación es la savia de nuestra economía global y una prioridad estratégica para casi todos los directivos de las empresas. El poder de las ideas innovadoras para revolucionar la industria y generar riqueza ha sido una constante en la economía: el iPod de Apple; el Walkman de Sony, el café y la atmósfera de los Starbucks que han desbancado las cafeterías tradicionales; el Skype que utiliza la estrategia «es gratis» para derrocar a compañías como AT&T, etc. En todos estos casos, las ideas creativas de empresarios innovadores generaron poderosas ventajas competitivas y una tremenda riqueza para la compañía pionera. La pregunta del millón es la siguiente: ¿cómo lo hicieron? Y la pregunta de los diez millones: ¿cómo podríamos hacerlo nosotros? El ADN del innovador es el libro que aborda estas cuestiones fundamentales y otras muchas. Es el resultado de un estudio conjunto que realizaron sus autores durante ocho años y que nos brinda una mayor comprensión sobre los innovadores disruptivos, quiénes son y el tipo de compañías que crean. Sus historias son a la vez seductoras e intuitivas, y sorprendentemente similares. De ellas emergen sistemáticamente los mismos patrones de actuación. Los empresarios y directivos innovadores se comportan de un modo similar cuando descubren ideas pioneras. Todos cuentan con cinco habilidades fundamentales que componen lo que los autores llaman «el ADN del innovador».

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Clayton Christensen’s definitive works on innovation—offered together for the first timeWill you fall victim to disruptive innovation—or become a disruptor yourself? Tip the odds in your favor with the bestselling books that have made Christensen one of the world’s foremost authorities on innovation. You’ll also get his award-winning HBR article, full of inspiration for finding meaning and happiness in your life using the principles of business.The 4-volume collection includes:The Innovator’s Dilemma: When New Technologies Cause Great Firms to FailIn one of the most influential business books of our time, Christensen introduced the world to the concept of disruptive innovation, showing how even the most outstanding companies can do everything right—yet still lose market leadership. Don’t repeat their mistakes.The Innovator’s Solution: Creating and Sustaining Successful GrowthCiting in-depth research and theories tested in hundreds of companies across many industries, Christensen and co-author Michael Raynor provide the tools organizations need to become disruptors themselves.The Innovator's DNA: Mastering the Five Skills of Disruptive InnovatorsChristensen and coauthors Jeffrey Dyer and Hal Gregersen identify behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and the Virgin Group—to show how you and your team can unlock the code to generating and executing more innovative ideas.“How Will You Measure Your Life?” (HBR article)At Harvard Business School, Clayton Christensen teaches aspiring MBAs how to apply management and innovation theories to build stronger companies. But he also believes that these models can help people lead better lives. In this award-winning Harvard Business Review article, he explains how, exploring questions everyone needs to ask: How can I be happy in my career? How can I be sure that my relationship with my family is an enduring source of happiness? And how can I live my life with integrity?

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Get these bestsellers together: one of the most influential business books of all time—with a bonus HBR article that will inspire you to find meaning and happiness in your life by applying the principles of businessThe Innovator’s DilemmaHis work is cited by the world’s best known thought leaders, from Steve Jobs to Malcolm Gladwell. In his bestselling book, The Innovator’s Dilemma, innovation expert Clayton M. Christensen introduced the world to the revolutionary principles of disruptive innovation–new rules for doing business in a rapidly changing environment. This business classic shows how even the most outstanding companies can do everything right—yet still lose market leadership. Every thoughtful business person–no matter your level or industry—should read this book to avoid a similar fate.Offering both the successes and failures of leading companies as a guide, The Innovator’s Dilemma reveals how you can simultaneously do what’s right for the near-term health of your established business, while focusing enough resources on the disruptive technologies that ultimately could lead to its downfall. Ignore the innovator’s dilemma at your peril.“How Will You Measure Your Life?” (BONUS HBR article)At Harvard Business School, Clayton Christensen teaches aspiring MBAs how to apply management and innovation theories to build stronger companies. But he also believes that these models can help people lead better lives. In the award-winning Harvard Business Review article, “How Will You Measure Your Life?,” he explains how, exploring questions everyone needs to ask: How can I be happy in my career? How can I be sure that my relationship with my family is an enduring source of happiness? And how can I live my life with integrity?For the first time, get this article together with the bestselling book that established Clayton Christensen as one of the world’s most influential management thinkers.

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Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.

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A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation.In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution, How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting.Once you master these competencies (the authors provide a self-assessment for rating your own innovator’s DNA), the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge. This innovation advantage will translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies.Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.

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Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon EditorsA Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership.Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.

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In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make—from focusing on the wrong customers to choosing the wrong products to develop—that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

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