Аннотация

Общественно-политическая газета

Аннотация

Общественно-политическая газета

Аннотация

Это аудио – сокращенная версия книги Ричарда Талера «Новая поведенческая экономика. Почему люди нарушают правила традиционной экономики». Только самые ценные мысли, идеи, кейсы, примеры. Вы покупаете в супермаркете три банки маринованных огурцов, хотя никогда их не любили… Но ведь три банки продавались по цене одной! Да ведь вам и одной-то не надо! Чем вы руководствовались, совершая выгодную, но бессмысленную покупку? Надеялись полюбить огурцы? Собирались скормить их родным и близким? Нет, просто вы не homo economicus, а обычный человек, который вопреки мнению многих экономистов далеко не всегда действует рационально. Зачем слушать • Понять, откуда берется нерациональное финансовое поведение. • Научиться видеть закономерности между психологией и экономикой – от повседневных трат до управления компаниями. • Перестать (ну или хотя бы начать реже) скупать ненужные вещи на распродажах. • Разобраться в становлении поведенческой экономики. Об авторе Ричард Талер (Richard Thaler) – профессор Чикагского университета, в 2017 году получил Нобелевскую премию по экономике, был президентом Американской экономической ассоциации в 2015 году. Автор нескольких книг: Quasi Rational Economics, The Winner’s Curse: Paradoxes and Anomalies of Economic Life, Nudge: Improving Decisions About Health, Wealth, and Happiness (в соавторстве с Касс Санстейн; переведена на русский – «Nudge. Архитектура выбора»).

Аннотация

“It ain’t bragging if it’s true.” –a rodeo bull riderWhy are jobs moving from the once Golden State of California to the Lone Star State of Texas? Why are the best and the brightest moving from Chicago and Detroit to Austin and Houston and Dallas? Why are Massachusetts, New York, Ohio, and Illinois losing congressmen in 2012 while Texas gains four? Why is it that Texas is growing while the other big states in America are flat or flat-out broke?According to Sam and Andrew Wyly, it’s simple: Texas got it right! The Lone Star State’s long tradition of walking the path less traveled has made it a constantly renewing hotbed of invention and entrepreneurial can-do. From the birthplace of Whole Foods, Southwest Airlines, and Green Mountain Energy has come the innovation that has quadrupled America’s natural gas and oil reserves in the past ten years, creating good jobs across the country and abroad. The most military-friendly state in the union is now leading the country in its use of high-tech windmills and is making it more likely that we’ll soon bring an end to wars over Arab and Persian oil.The Wylys’ new full-color, fully illustrated book of true boasts, Texas Got It Right!, argues that the state’s success stories can inspire the rest of the country. This astute and provocative look at Texan policies, history, and culture is packed with ideas begging to be exported to the other, less fortunate 49 states.

Аннотация

Be You, Be Great! will go deep into helping you find your purpose, along with your gift or gifts maybe you never knew were sitting right there inside of you. This book will help you distinguish the types of relationships that could be either flourishing your greatness or harming your greatness, all the way to helping you determine what cords are attached to you holding you back, and what enemies, aside from people, you could be sleeping with.<br><br>Be You, Be Great! is designed to help you unleash your own unique greatness through helping you find your gift, give you more clarity, more focus, more power in your everyday life, and most importantly, more freedom for yourself!

Аннотация

Few Canadians have fought harder or longer for national unity and bilingualism than Lowell Green. <br><br>&quot;That was then,&quot; says Green. &quot;I have come full circle and am now convinced that it would be best for all concerned if Quebecers were to buck up their courage, cut the cord and, just as many other countries have done, become master in their own house.&quot;<br><br>As is his style, Green, with humour, insight and well-researched facts, pulls no punches in making very powerful and persuasive arguments for what he calls a &quot;velvet divorce&quot; from Quebec.<br><br>Includes the opinions of 90 different Canadians!

Аннотация

&quot;The Faithful Manager&quot; brings the message of God&#39;s gifts for effective management to an audience eager to work at peak performance in leading colleagues on the journey to workplace success. Each of us has these gifts, waiting to be recognized, honored and put to use as productive leaders and morally-based managers.<br><br>God wants us to be successful in pursuit of His plan, in the workplace and everywhere else.<br><br>&quot;The Faithful Manager&quot; is a practical guide to utilize His gifts and achieve the best of who we are and who we can be every day of our lives. <br><br>LET&#39;S GET STARTED!

Аннотация

Book Two, Creating the Enterprise, commits the entrepreneur to establishing a new business venture. The organizational, legal, technical and managerial elements of putting an enterprise together are complemented by the writing and submission of a business plan for the eyes and ears of investors, financiers, partners and managers. The book takes the entrepreneur through the art and science of Investing and Financing. For entrepreneurs considering the acquisition (or disposition) of existing enterprises, there is a chapter devoted to Valuating, or the estimation of asset or share values. Essential to the viable and sustainable operation of the enterprise, Book Two ends with the chapters on Managing Costs and Profits and Managing Risks.

Аннотация

Book One, Preparing for Entrepreneurship, opens the curtains on A Trilogy on Entrepreneurship. As the title proclaims, Book One endeavors to take the entrepreneur through the step-by-step process of Opportunity Seeking, Opportunity Screening and Opportunity Seizing. The first step allows the entrepreneur to unravel the myriad possibilities in finding a good business venture by following any one of several proven methodologies. This is a creative and divergent thinking process. The second step evaluates the possibilities using logical and convergent thinking based on criteria deemed important by the entrepreneur. The third step enables the entrepreneur to focus on the critical variables that could make or break a business differentiate its products from competitors. To ensure success, the entrepreneur must validate the opportunity through rigorous Market Research and its accompanying Marketing Toolkits. Customer Profiling and Location Analysis are the two additional endeavors that entrepreneur must embrace. The first one enables the entrepreneur to target a specific and appropriate market segment while the second one chooses the best place for doing business and selling goods and services. Finally, Preparing for Entrepreneurship, delves into the systematic process of New Product Development.

Аннотация

В настоящем курсе изложены теоретические основы дисциплины «Экономика предприятия». Учебный материал четко систематизирован и структурирован, отражает как традиционные, так и современные подходы к изучению предмета, написан в доступной для понимания форме. Это хорошая база для изучения курса и подготовки к текущей и итоговой аттестации по дисциплине. Соответствует актуальным требованиям Федерального государственного образовательного стандарта среднего профессионального образования и профессиональным требованиям. Для студентов образовательных учреждений среднего профессионального образования.