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every day, mainly by their Faith Power.

      It is an axiom of practical business that a man can sell that in which he believes the most; every sales­manager knows why many of his salesmen sell certain styles or grades of goods in far greater quantity than their fellow­salesman, and in greater proportion to other styles or grades—they “believe in” those particular styles or grades, that’s all! Many a man has failed to succeed in business simply because he couldn’t “believe in” that which he was trying to sell or promote. So true is this that the efficient sales­manager knows that he must first “sell” to the prospective salesman before the latter can sell to his customers. Likewise, he knows that if the sales­force once gets the idea that a certain line of goods is not desirable—if the salesmen once get to “disbelieve” in the goods—then that line of goods is doomed so far as that house is concerned.

      There is a subtle principle of psychology involved in the operation of Faith Power—of Confident Expectation and Expectant Attention. The mental attitude indicated by those terms is accompanied by a sharpening of the perceptive and reflective mental powers; by an increased draught operating upon the Flame of Desire; and by a generally stiffening and strengthening of the will. Lack of Faith, or, worse still, Confident Expectation of failure and disaster, will serve to deaden the Flame of Desire, to weaken the will, and to paralyze and stupify the faculties of perception and reflection. None of the mental faculties will operate to the full extent, and in the most efficient manner, if Doubt, Disbelief and Unfaith exist in the soul of that individual.

      To lose Faith is to “lose heart,” and to “lose heart” is to lose Desire and Will. When such a negative mental attitude is manifested by you toward your undertakings, then, indeed, does “the bottom drop out” of them. Every individual does his best when he earnestly “believes” in the failure of the undertaking. Faith, Confident Expectation and Expectant Attention cannot be left out of the Master Formula of Attainment; nor may it be omitted from any other rule of practical, efficient action.

      When Doubt, Disbelief, and Unfaith rise to the stage of Confident Expectation or Faith in the adverse outcome of your endeavors, plans, projects and undertakings, then the negative quality is transformed into a quasi­positive one. That is to say, it passes beyond the stage in which it serves merely to retard, restrict, and interfere with the success of your plans and tasks—it becomes a power which operates actively to bring about the failure and undesirable outcome which you Confidently Expect and “believe” will result. In this way, Faith Power is “set into reverse,” and your car of Progress runs backward. This is no mere fanciful statement, or form of superstition: it is the statement of an active, working psychological principle which manifests itself in the life of every individual who allows himself to fall into this unfortunate mental attitude. Proofs of it are to be found on all sides, in the experience of others and, perhaps, in your own past experience.

      In that volume of this series entitled “Faith Power,” we have considered the subject of Confident Expectation in detail—its underlying laws and principles being explained fully, and rules and methods for its successful application being presented to its readers. We feel justified in recommending that book to your attention and study, if you are one of the many who are “weak on” Faith Power, and who have not as yet learned how to set into operation the mighty forces of Faith and Confident Expectation.

      Make a mental note of this axiom: “The third step on the Ladder of Attainment is that of Confident Expectation—the stage of confidently expecting to obtain the thing.” Unless you plant your foot firmly on that step, you will never be able to reach the higher ones of the ladder.

      Persistent Determination consists of the persistent, insistent, unchanging, fixed, stable, tenacious, unyielding and firm will, intent, determination, and purpose of obtaining that which is fixed in your mind as Definite Ideals, in your emotional nature as Insistent Desire, and in your faith as Confident Expectation. It is illustrated by Disraeli’s famous statement: “A human being with a settled purpose must accomplish it; nothing can resist a will which will stake even existence upon its fulfillment”; and by Buxton’s equally famous expression of faith in “Invincible Determination—a purpose once fixed, and then death or victory.” When you can and do will and determine action upon your Definite Ideals, Insistent Desire and Confident Expectation, in this way, in this degree, to this extent, then will you manifest Persistent Determination.

      Persistent Determination is an attribute of Will Power, and represents the essential principle of that highly important mental faculty. It expresses the mental attitude of Indomitable Will—the persistent determination that you must and will accomplish that which you have set out to accomplish, and must and will succeed in obtaining that which is the object of your Ideals, Desire and Faith. To succeed, to accomplish, you must determinedly apply your will to the task before you, and must hold fast the cutting­edge of your cold chisel of Will to the work before you. Moreover, you must “will to­will,” persistently and determinedly, that the outcome of your endeavors must and shall be successful.

      You will catch the spirit of Persistent Determination when you consider the essential meaning of the two elements composing the term. “Persistence” is, “Tenacity, doggedness, staying quality.” “Determination” is “Strength and firmness of mind; firm resolve or resolution; absolute direction to a certain end.” The composite term indicates the staying, tenacious, dogged Will manifesting in an absolute direction toward a set, certain, fixed purpose or end. Or, it may be said to indicate the fixed and tenacious aim, design, intention, resolution, determination, and will to accomplish or to reach some particular object or end.

      Persistent Determination manifests its power in its work of steadying and holding to its task the Dynamic Power of Will. Will Power must not be scattered or dissipated—it must be held firmly to the task before it. The man of Strong Will Power accomplishes nothing until he is able to apply it effectively in a definite, determined direction. He must manifest his Will in the spirit of steadfastness, firmness, fixed intention and purpose, positive direction, and unfailing constancy. He must “set his hand to the plow, and look not backward.” He must persevere despite obstacles and discouragements; he must manifest steadfastness in the face of opposition and hindrances.

      In the volume of this series entitled “Will Power,” we have dwelt particularly upon this particular element of Will Power. We take the liberty of asking you to consider carefully the following passages from the work in question:

      “The characteristics of Persistent Determination are stability, perseverance, fixedness of purpose, tenacity, doggedness, and persistent application. Persistent Determination enables you to hold your Will close to its task—to hold it there firmly and continuously until success is attained and the victory is won. Success in many instances depends upon the application of Persistent Determination—the manifestation of the power and determination to hold on to the last. Many a man possessing the other qualities of Will Power has fought a brave fight, but just before the tide turned in his favor he has relinquished his efforts, and has dropped out of the fight—defeated, not by circumstances, but by his own lack of Persistent Determination. By studying the lives of the great inventors—Morse and Edison, for instance—you will see the utmost importance of this faculty of ‘holding on,’ and this spirit of ‘never say die.’ * * *

      “In Persistent Determination, and the Voluntary Action based upon it, the Will deliberately chooses an end or object to be attained, and then proceeds to manifest the Determination in outward form and action. It proceeds to its end with intensity of purpose, and directness of aim. The end must be clear, definite, and capable of distinct visualization. The effort to gain that end must call into operation the whole nature of the Will, and the whole force and energy of the Will Power. As it has been said: ‘The whole, living strength of the Will must be literally hurled into it, not once or twice, but again and again, until it is accomplished.’ The Persistent Determination must be real—it must be meant by you with the full power of your soul. You must not trifle with such resolutions; you must be in deadly earnest about them. Remember that the honor and integrity of your Will is at stake, and that you must not bring discredit upon it. To break such a resolution is to bring shame upon yourself and to your Will. * * * This is the essence and spirit of Persistent Purposeful Determination. Strive ever too attain, sustain, and manifest it. This

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