LITMIR.BIZ

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easily be overestimated. In fact, the failure to cultivate, develop and maintain this mental state may be said to constitute one of the great causes of failure or of imperfect expression on the part of men and women. One may be, and often is, quite strong in his development and exercise of the other four of the elements of the Master Formula, but if he is lacking in the element of Definite Ideals his efforts will be largely wasted and ineffective and he will fail to attain success and full achievement in his lifework.

      A person lacking in Definite Ideals—one not “knowing exactly what he wants”—is like a man undertaking a journey without a definite idea of his destination, his route, and the other details of his journey. Like the man in the popular song of a few years ago, he sings: “I don’t know where I’m going, but I’m on my way.” Or, again, such a one is like a man who fires his gun aimlessly, without pointing it toward any particular object, and still expects to “hit something.” Or, once more, he is like a man trying to build a house without having in his mind an idea of what kind of structure he desires to build, how many rooms it will contain, or what will be its dimensions.

      Everything that man has ever succeeded in building has first existed in ideal form in his mind. Everything that he has ever succeeded in accomplishing has been attained largely by reason of a definite purpose existing in his mind and serving to direct and employ his will. The more clearly he is able to “idealize” his desires and purposes, the more direct will be his work of actualization. The more clearly he is able to “idealize his purpose,” the firmer and more stable will that purpose become. The man who wishes to climb the Mountain of Attainment must have not only Ideals, but also Definite Ideals. He must not only have a general Idea which he wishes to materialize into reality; he must also have Definite Ideals which he wishes to take on definite objective real form and manifestation.

      Hazy, indefinite Ideals result in scattered purpose and misdirected energy. The man who wants one thing today, and another thing tomorrow, will likely get neither. He must learn to want certain things, definite things, today, tomorrow, and the day after, if he wishes to obtain them. Shifting purpose and conflicting desires prevent that concentration and focalizing of will which is a necessary element of all successful striving and attainment. One must proceed to eliminate the less advantageous desires, one by one, in order to clear away the space around the “great desires.” By so doing he is able to focus his attention upon the objects represented by the dominant desires, and thus create a Definite Ideal concerning them.

      Many persons have found it difficult to create Definite Ideals because of the conflict of desires which they find within them. They want so many things that they are unable to decide just which things they want most; this being the case, it is almost impossible for them to create and maintain the Definite Ideals which constitute the first requisite of attainment. In that volume of the present series which is entitled “Creative Power,” this phase of the subject is considered in detail. If you are one who has been subjected to the “embarrassment of riches” along the lines of “Wants,” and who has been unable to create a strong and effective Definite Ideal of that which you want most, then we feel justified in recommending to your attention the book in question.

      Make a mental note of this axiom: “The first step on the Ladder of Attainment is that of Definite Purpose—the stage of ‘knowing exactly what you want’.” Unless your foot is firmly planted on that step, you will never be able to reach the successive steps above it on the ladder.

      Insistent Desire consists of the insisting, persisting, persevering, demanding that your desire, wish, want, craving, longing urge be gratified and satisfied. To “insist” is to “take a stand and refuse to give way; to hold to something firmly and determinedly.” Examples of Insistent Desire are had in that statement employed so repeatedly in the several books comprising the present course of instruction, viz.: “Desire as the starving man desires food; as the thirst­cursed man desires water; as the drowning man desires air; as the mother desires the welfare and safety of her children; as the wild animal desires its mate.” When you can and will desire like this, then you will manifest Insistent Desire. In the popular phrase, this is “wanting the thing hard enough.”

      Very few persons really know what it is to “want the thing hard enough.” They may think and say that they “want” the thing, even that they “want it the worst way.” But they have not learned to “want” with that fierce hunger or terrific thirst of Desire which distinguishes the living creature that “wants” with a force which refuses to be denied. The difference between the men who “do things” and “get things,” and those of the opposite type, often consists largely of the element of Insistent Desire—the element of “wanting the thing hard enough.”

      What we call “a strong will” in a man is often found to be really an Insistent Desire—a Power of Desire which demands to be satisfied, and will not rest content unless it be satisfied. If you know persons of this type, as you probably do, you will remember that their Flame of Desire burns fiercely, and that it draws freely upon the world for its fuel. You will also remember that persons antagonizing this fierce flame, who come in contact with it, are very apt to be burnt or at least singed by it. The more you analyze the spirit of Will, the more you will see that its very essence consists of Insistent Desire. It is impossible for a man to have a strong will unless he first has Insistent Desire. Desire has been aptly spoken of as “The Flame which generates the Steam of Will.” The stronger the Flame, the greater the quality and power of the Steam.

      A little self­analysis will serve to reveal to you just what an important part is played by Insistent Desire in the processes of Will Power. You will see that every time in which you displayed great Will Power you first were filled with Insistent Desire. Likewise, looking backward, you will see that in cases in which your Will Power failed you your Desire was weak, or lost its insistent quality. The more that you explore the regions of Will Power, the more convinced will you be that Insistent Desire constitutes the very spirit and essence of that great mental power.

      To “want the thing hard enough” is not merely to “wish” it mildly, or to desire to have it come to you in some degree. To “want it hard enough” is to want it as the wild creature wants its food and its mate—as the mother wants her young when they have strayed away from her. Insistent Desire is a strong elemental urge—a primeval, aboriginal force. It is the force that animates all living things in their elemental conditions, and which seems to be present even in the inanimate forces of Nature. It is the power manifesting in all evolution, in all progress, in all achievement. It is a Raw Force—something essentially elemental and primitive. It is the Force that “does things,” that “gains things,” in the world of change and becoming.

      In that volume of this series entitled “Desire Power,” we have considered the subject of Insistent Desire in detail, and have indicated scientific methods for its development and cultivation. If you feel the need of helpful instruction along the lines of Insistent Desire, we feel warranted in recommending to your attention the book in question. It cannot fail to strengthen you in this particular element of your character.

      Make a mental note of this axiom: “The second step on the Ladder of Attainment is that of Insistent Desire—the stage of ‘wanting the thing hard enough’.” Unless you plant your foot firmly on that step, you will never be able to reach the successive steps above it on the ladder.

      Confident Expectation consists of the certain confident, undoubting Faith that you will obtain that concerning which you have Definite Ideals and Insistent Desire. It is the quintessence of Hope­Faith—the Hope that is confident, and the Faith that knows. It is illustrated by your Confident Expectation that the sun will rise tomorrow morning, or that Effect will follow Cause, or that the sum of two plus two will be “four.” When you can and will entertain this feeling toward the object of your Definite Purpose and Insistent Desire, then will you manifest Confident Expectation.

      Confident Expectation is the essential spirit of Faith; and Faith has been termed “The White Magic of Power.” The psychological principle involved in Expectant Attention, Confident Expectation, and Hopeful Faith is an important dynamic energy; the principle manifests and expresses itself in practically all forms of human endeavor. The figurative statement concerning the movement of mountains by the power of Faith has a

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