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Managing Internationalisation. Patricia Adam
Читать онлайн.Название Managing Internationalisation
Год выпуска 0
isbn 9783846386163
Автор произведения Patricia Adam
Жанр Зарубежная деловая литература
Издательство Bookwire
| 1 | Introduction and Overview Strategic International Management |
Welcome to the fascinating world of international organisations. This book will introduce the internationalisation process in its rich diversity and sometimes astonishing complexity. Each section is preceded by learning objectives that explain the knowledge gained in reading through the subsequent pages. The objectives for section one are presented here:
Readers are able to navigate effortlessly through the book and its supplementary information. They understand the concept of globalisation and related consequences from an organisational perspective. Readers also know how to correctly name and address motives for internationalisation processes and how to recognise their interdependencies. Forces for global integration and local responsiveness are familiar and different forms of internationally operating organisations can be distinguished. The contribution of holistic management models to supporting leadership decisions and activities is recognised. The most important international models can be classified. Readers are familiar with the general approach of the EFQM Excellence Model including its fundamental concepts and RADAR logic.
Learning objectives are always followed by a visual overview of the main issues covered in the respective section. Such a graphic is called a concept map. The map created for chapter 1 is supplied in Figure 1-1.
Figure 1-1: Concept Map “Introduction and Overview”
| 1.1 | Introduction |
| 1.1.1 | How to Use This Book |
This book is meant for everybody who seeks well-founded and practical advice on how to manage the internationalisation process of an organisation. It covers the internationalisation issue from a top management perspective and builds upon established and state-of-the-art methods, using a globally recognised holistic management model – the EFQM Excellence Model - as guidance. Therefore, it caters to the needs of different groups of readers:
Practitioners working for and with organisations that are on their way to becoming truly international,
students of business, economics and related sciences that want to prepare themselves for doing exactly that in their future career and
all people planning or conducting the implementation of a holistic management model (EFQM Excellence Model or Baldrige) in their organisations.
In order to facilitate the use of this book, supplementary information is provided for further illustrating the theoretical concepts discussed. This additional information is marked by distinct symbols, as listed in Figure 1-2.
Figure 1-2: Symbols Used for Special Information Employed Throughout this Book
The principles presented in this book are equally relevant for all kinds of organisations - companies, individual enterprises and non-profit organisations alike. Therefore, the term organisation instead of company is used consequently. However, in some parts for easier understanding the terms “business” or “business sectors” are utilised as many readers might find it easier to link the purpose of an organisation to the term “business” than to a more general description. In the sense used, non-profit organisations also have a business (or mission or duty) they pursue – which could be the business to save the environment or the business to protect people from injustice. The employment of classical management terminology should not distract from the fact that the principles and tools explained here are relevant for all imaginable international management situations.
| 1.1.2 | From Gradual Globalisation to Transnational Organisations |
Globalisation, understood as the worldwide integration