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clearly interact and influence each other, and the lines between them may become blurred. However, there are also methodological differences, with language ideology research focusing more exclusively on discourse analytic methods and traditional language attitude research employing methods which seek to elicit speakers’ views, often via surveys.

      Errington (2000, 115) describes the study of language ideologies as ‘a rubric for dealing with ideas about language structure and use relative to social contexts.’ Particularly relevant here are ideologies which privilege certain ways of speaking as inherently ‘better’ than others. While there are many language ideologies (see Fuller 2019 for an overview), here we will introduce three commonly occurring language ideologies: the standard language ideology, the purist ideology, and the monoglot ideology.

      The standard language ideology

      The standard language ideology can also be used to discriminate against ‘non‐native’ speakers of a language; the main principle is the same, that one way of speaking is inherently better than all others, but in this case the ways of speaking are linked to being a learner or second language speaker of a language. Lindemann and Moran (2017) discuss the use of the term ‘broken English’ in the US context. A major finding of their study is that this term is used to construct the ‘other’ in US society and is often used as a descriptor for people who are described negatively in other ways (e.g., criminals). In the cases in which ‘broken English’ is assigned to a person of high social status, it is used to portray their high status as problematic or perhaps undeserved.

      The purist ideology

      A second common ideology is a purist ideology, which rests on the idea that languages – again, as static, bounded systems – should not change but should retain a pure state. This attitude often stigmatizes youth speech as well as other innovations which are part of the natural development of language. Research by Albury and Carter (2018) illustrates this for Maori, the indigenous language of New Zealand. This language was once essentially outlawed by British colonialists, but is now being revitalized, and older speakers have negative attitudes about the Maori spoken by younger speakers who include innovative features; in other words, they have purist ideologies about language. However, this research illustrates an important aspect of hegemonic ideologies: despite dominance, hegemony is never complete (Woolard 1998). In this case, some of the youth who speak Maori are resistant to purist attitudes; for instance, they used loanwords from English and in surveys they gave responses noting that all languages borrow vocabulary. Further, the overwhelming majority of these youths did not feel that one needed to completely master the language in order to use it, but rather that using the language with learner errors was fine – indeed, desirable, as the alternative was allowing the language to die out. Thus the purist ideology, while not altogether absent in the discourse of these youths, was challenged.

      Monoglossic ideologies

      Again, it is important to note that while hegemonic ideologies – for example the ideology that national belonging is indexed through the national language – do exist, this hegemony may be challenged. In a study about Ukrainian language ideologies Seals (2019) notes that some young Ukrainians in her study claimed that ‘it doesn’t matter what you speak,’ and argued that speaking Russian did not make you less Ukrainian. This challenge to the monoglossic ideology of ‘one nation–one language’ illustrates another aspect of hegemony: although it can be challenged, the challenges must recognize (and thus reproduce) the hegemonic ideology. The protest that the link between the Ukrainian language and Ukrainian identity is not absolute must also acknowledge the pervasive ideology of an indexical relationship between language and national identity.

      Exploration 3.3 Slang

      Look at the definitions for ‘slang’ provided on Urban Dictionary, an online dictionary providing definitions posted by users. (Ignore those that have nothing to do with language use; this word can also be used to mean sex, drug dealing, and the past tense of sling by some speakers.) What are the ideologies about slang that appear in this forum? To what extent are they about language (and, often, language decay) and to what extent are they about the groups of people associated with the use of slang?

      Iconicity, erasure, and recursivity

      A framework for the study of language ideologies was proposed by Gal and Irvine (1995) in which they outline the concepts of iconicity, erasure, and recursivity. The relationship between language and social groups is seen as iconic: language does not just index a social group (as discussed in the last chapter) but is perceived as sharing features with it. For example, in Dickinson’s (2010) research in the Zakarpattia region, she notes that although this region was recognized as part of the Ukraine, it was also viewed as a wild and foreign ‘other.’ Descriptions of the dialect of this region by outsiders always included reference to indecipherable words for everyday objects, and in this way the ‘otherness’ of the language depicted the ‘otherness’ of the people.

      Finally, relationships between

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