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camps use this income-share approach which shows an alignment of interests of the school and the students.

Craig recounts speaking before hundreds of college administrators and asking those in attendance to raise their hand if they provided any training on the widely used Salesforce platform and not a single hand went up. “There is the myth of the digital native. College administrators seem to believe that since their students know how to use an iPhone, Netflix and computers they are digitally competent and savvy,” says Craig. But of course that doesn’t mean they have the required technological training for entry level jobs which Craig points out in most companies is on a SaaS (software as a service) platform.

      According to the website Alternatives To College, which Craig was instrumental in founding (https://www.alternativestocollege.com/), at last check the site lists more than 420 alternatives to college, nearly 20K open jobs not requiring a college degree, and over 800K open jobs requiring some type of certification.

      

Programs that provide an employment path for those who don’t go to college are on the rise so that also means that more employers are hiring people without a college degree.

      Bottom line is good for you, the college and higher education consumer

      Competition and increased choices are generally a good thing for you the consumer. That’s what has produced amazing technological products like smartphones, powerful personal computers, safer and more fuel-efficient cars, fast casual restaurants of a mind-boggling variety, ultra-safe jet airplanes, and so forth.

      Thanks to the increasing numbers of alternatives to college that are doing a good job meeting their customers’ needs, colleges are under far more pressure now to contain their costs and better meet the needs of their students. Some of the worst and most inefficient colleges are shuttering their doors.

      It is precisely because colleges weren’t doing enough to meet their customers’ needs — by providing cost effective education that met the needs to what employers and students wanted — that these college alternatives are multiplying and expanding. And the better colleges that are open to change and what their customers want are improving what they offer and trying to contain their costs. That’s the beauty of competition. Enjoy it and reap the rewards from it!

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