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       Chris Robb, CEO and founder of Spectrum

       Worldwide and CycleAsia

      “This book contains powerful ingredients and delicious recipes for succeeding in your business. Savour it!”

       Pete Evans, chef, health coach, entrepreneur

      “After building an international retail business in three countries with over 1,000 locations I understand the pressure businesses are under to grow and scale. This book is perfect for an entrepreneur, leader or marketing manager to perform at their best.”

       Julia Langkraehr, founder of Retail Profile Europe Ltd,

       Bold Clarity Ltd and international speaker

      “I've launched and sold over $5 billion worth of products and I know that successful product sales requires a unique approach. This book shares ideas that will increase your sales and scale your business.”

       Kevin Harrington, celebrity entrepreneur

       (Original shark on Shark Tank)

      “I read Oversubscribed and found myself nodding and reflecting upon success stories that I know or have been a part of. Principles that would take a decade to learn through trial and error are spelled out clearly in this book. Daniel Priestley continues to cement his position as one of the most perceptive, influential, and also, entrepreneurial commentators on the planet.”

       Andrew Griffiths, Australia's number one business author, Inc.com featured columnist, CBS entrepreneurial advisor

      HOW TO GET PEOPLE LINING UP TO DO BUSINESS WITH YOU

       SECOND EDITION

       DANIEL PRIESTLEY

      Edition History John Wiley & Sons Ltd (1e, 2015)

      Registered office John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

      For details of our global editorial offices, for customer services and for information about how to apply for permission to reuse the copyright material in this book please see our website at www.wiley.com.

      All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs and Patents Act 1988, without the prior permission of the publisher.

      Wiley publishes in a variety of print and electronic formats and by print‐on‐demand. Some material included with standard print versions of this book may not be included in e‐books or in print‐on‐demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

      Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarks of their respective owners. The publisher is not associated with any product or vendor mentioned in this book.

      Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. It is sold on the understanding that the publisher is not engaged in rendering professional services and neither the publisher nor the author shall be liable for damages arising herefrom. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

       Library of Congress Cataloging‐in‐Publication Data

      Names: Priestley, Daniel, author.

      Title: Oversubscribed : how to get people lining up to do business with you / Daniel Priestley.

      Description: Second edition. | Chichester, West Sussex, United Kingdom : Wiley‐Capstone, 2020. | Includes index.

      Identifiers: LCCN 2019057709 (print) | LCCN 2019057710 (ebook) | ISBN 9780857088253 (paperback) | ISBN 9780857088277 (adobe pdf) | ISBN 9780857088260 (epub)

      Subjects: LCSH: Marketing. | Customer relations. | Small business—Growth.

      Classification: LCC HF5415 .P65927 2020 (print) | LCC HF5415 (ebook) | DDC 658.8—dc23

      LC record available

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