Setting the Agenda - Maxwell McCombs

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href="#ulink_ac501fb1-9346-5d24-a82e-3ba02c4e0262">Agenda-melding Summing up Notes

      12  6 How Agenda Setting Works Carrying capacity of the public agenda Diversity and volatility of the public agenda Education and agenda setting Explaining the transfer of salience Timeframe for effects Diversity of salience measures Summing up Notes

      13  7 Shaping the Media Agenda The president and the national agenda Subsidizing the media agenda Capturing the media agenda Three election agendas Media agendas in local elections Attributes of local issues Three elements of elections A broader portrait Intermedia agenda setting Summing up Notes

      14  8 Consequences of Agenda Setting Priming public opinion Attribute agendas and opinions Forming opinions Influencing behaviour Agenda setting role of business news Summing up Notes

      15  9 Communication and Society Transmission of culture New agenda-setting arenas Other cultural agendas Concepts, domains, and settings Continuing evolution of agenda-setting theory Notes

      16  Bibliography

      17  Index

      18  End User License Agreement

      Guide

      1  Cover

      2  Contents

      3  1 Influencing Public Opinion

      Pages

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      2  iii

      3  iv

      4  vi

      5  vii

      6  ix

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