Gamechangers - Fisk Peter

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context and audience, rewriting the rules, then having the agility to pivot from mediocrity to magic.

      7. Inspire.. Change your brand

      Building brands about people not products, about making life better.. more than a name or logo, brands are built through platforms and propositions that are relevant and engaging, bringing people together with shared aspirations.

      8. Design.. Change your business

      Innovating the whole business, from business model to customer experience.. design thinking to look beyond products, open and collaborative, simple and frugal, to make the best ideas happen profitably.

      9. Resonate.. Change your story

      Turning into the customer's world with real-time and relevant content.. engaging them in more relevant, topical and meaningful ways, at the right time and place, collaboratively creating content that is built around contagious stories.

      10. Enable.. Change your experience

      Delivering customer experiences that enable customers to achieve more.. going beyond the sale to support and enable, educate and entertain people, through digital and physical experiences, big data and mobile technologies.

      11. Mobilize.. Change your relationship

      Growing further and faster through networks and collaboration.. connecting people with people, trusting and loyal to each, sharing and co-creating ideas that matter to them through social communities, and even spark a movement.

      12. Impact.. Change your results

      Delivering and sustaining a positive impact, human and financial.. value creation is about more than sales, it is about sustained profitable growth underpinned by a circular economy, social and environmental, and leaves a legacy to the world.

      13. Amplify.. Change your potential

      Leaders amplify the potential of their people and organizations.. which starts with you, changing your brain to think differently, to win as a speedboat or a supertanker, to redefine your potential, by being bold, brave and brilliant.

      WHO ARE THE GAMECHANGERS?

      From Alibaba to Zidisha, Ashmei to Zilok, Azuri and Zipcars, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world. Over 12 months I asked around 500 business leaders from across each continent to nominate the companies who they see as shaking up their markets. From this I identified 10 companies, large and small, in every sector and learnt how they are developing their businesses, innovating and competing, growing and winning.

      14. Futurestore.. changing the game of retail

      From branded boutiques to online marketplaces, digital walls and mobile marketing, retail connects physical and digital experiences.

      • Amazon

      • Fab

      • Positive Luxury

      • Aussie Farmers Direct

      • Ekocycle

      • Etsy

      • Rackuten Ichiba

      • Inditex

      • Trader Joe's

      • Le Pain Quotidien

      15. Futurebank.. changing the game of finance

      Financial services need to go beyond transactions and management, to help people to achieve more with their money.

      • Moven

      • Umpqua

      • Zidisha

      • Square

      • La Caixa

      • Commonwealth Bank

      • Fidor

      • Itau Unibanco

      • First National Bank

      • M-Pesa

      16. Futurehealth.. changing the game of healthcare

      Healthcare is increasingly personal, predictive and positive. It harnesses technology to enable more individual and intelligent wellbeing.

      • 23andMe

      • Epocrates

      • Narayana Hrudayalaya

      • Aravind Eyecare

      • Genentech

      • Organova

      • Intuitive Surgical

      • PatientsLikeMe

      • Scanadu

      • Second Sight

      17. Futuregadget.. changing the game of consumer products

      Products will embrace smart design and service to provide more connected experiences that are intelligent and personal.

      • Renova

      • Method

      • Nike

      • Apple

      • Godrej

      • Lego

      • Natura Cosmetics

      • Oculus Rift

      • Pebble

      • Philosophy

      18. Futuremedia.. changing the game of content and media

      As networks become ubiquitous, media is about relevant and distinctive content, bringing stories to life through real-time, immersive experiences.

      • Coursera

      • Spotify

      • Netflix

      • Al Jazeera

      • Future

      • Pledge

      • Ushahidi

      • Red Bull

      • Supercell

      • Pixar

      19. Futurefashion.. changing the game of fashion

      Fashion captures culture, be it current or heritage, aspirational or fun, or harnessing technology and data to enable high performance.

      • Toms

      • Ashmei

      • Threadless

      • Gilan

      • Desigual

      • Editd

      • Kering

      • Rapha

      • Patagonia

      • Shang Xai

      20. Futuretravel.. changing the game of travel and hotels

      Travel will grow rapidly as the new middle classes grow, and also driven by new business models, new categories and extreme experiences.

      • Zipcars

      • Airbnb

      • Virgin Galactic

      • Aeromobil

      • Air Asia

      • Emirates

      • Kulula

      • Pipistrel

      • Red Bus

      • Starwood

      21. Futurefood.. changing the game of food and drink

      Food brands will focus on delivering more rich and authentic experiences, supported by premium brands and new business models.

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