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      Cover image: Money Land © iStock.com/imagedepotpro; Falling confetti © iStock.com/BanksPhotos

      Cover design: Wiley

      Copyright © 2015 by Marc Lichtenfeld. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      The first edition of Get Rich with Dividends was published by John Wiley & Sons, Inc. in 2012.

      Published simultaneously in Canada.

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       Library of Congress Cataloging-in-Publication Data:

      Lichtenfeld, Marc.

      Get rich with dividends: a proven system for earning double-digit returns / Marc Lichtenfeld. – Second edition.

      pages cm

      ISBN: 978-1-118-99413-9 (cloth); ISBN: 978-1-118-99415-3 (ePDF);

      ISBN: 978-1-118-99414-6 (ePub)

      1. Dividends. 2. Portfolio management. I. Title.

      HG4028.D5L53 2015

      332.63′221 – dc23

      Foreword

      When it comes to the stockmarket, most investors prefer glamour to profits.

      Why do I say this? Tell average investors about a company with a cutting-edge technology, an exciting Phase III drug, or a new gold strike and they are all ears. But tell them about a blue chip stock with steady sales, a big order backlog, and a rising dividend yield and they are more likely to stifle a yawn.

      That’s unfortunate. Because, contrary to what most investors believe, startling innovation is not a good predictor of business success. Or, as the famous industrialist and steel magnate Andrew Carnegie succinctly put it, “Pioneering don’t pay.”

      A young company that is just feeling its oats – and retaining all its earnings – is unlikely to be the best long-term investment. It’s a widely recognized fact that 80 % of new businesses fail in the first five years.

      What really makes money for investors over time – and without the hair-raising volatility of hypergrowth stocks – is steady businesses paying regular dividends.

      For example, over the past decade, with dividends reinvested, oil producer Chevron Corp has returned 200 %. Altria Group, the U.S. tobacco giant, has returned more than 300 %. Even musty old Con Edison, originally founded asNew York Gas Light Company – a utility that was born 23 years before Thomas Edison – has returned 130 % over the period.

      In

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