LITMIR.BIZ

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to make Money more plentiful." The statement that a flash of lightning in Bucks County had melted the pewter buttons off the waistband of a farmer's breeches elicits the observation, "Tis well nothing else thereabouts was made of pewter." When contributions by others failed him, he even wrote letters to himself under feigned names. "Printerum est errare," we are told, and then, under this announcement, Franklin, in another name, addresses the following facetious letter to himself:

      Sir, As your last Paper was reading in some Company where I was present, these Words were taken Notice of in the Article concerning Governor Belcher (After which his Excellency, with the Gentlemen trading to New England, died elegantly at Pontack's). The Word died should doubtless have been dined, Pontack's being a noted Tavern and Eating house in London for Gentlemen of Condition; but this Omission of the Letter (n) in that Word, gave us as much Entertainment as any Part of your Paper. One took the Opportunity of telling us, that in a certain Edition of the Bible, the Printer had, where David says I am fearfully and wonderfully made, omitted the Letter (e) in the last Word, so that it was, I am fearfully and wonderfully mad; which occasion'd an ignorant Preacher, who took that Text, to harangue his Audience for half an hour on the Subject of Spiritual Madness. Another related to us, that when the Company of Stationers in England had the Printing of the Bible in their Hands, the Word (not) was left out of the Seventh Commandment, and the whole Edition was printed off with Thou shalt commit Adultery, instead of Thou shalt not, &c. This material Erratum induc'd the Crown to take the Patent from them which is now held by the King's Printer. The Spectator's Remark upon this Story is, that he doubts many of our modern Gentlemen have this faulty edition by 'em, and are not made sensible of the Mistake. A Third Person in the Company acquainted us with an unlucky Fault that went through a whole Impression of Common-Prayer Books; in the Funeral Service, where these Words are, We shall all be changed in a moment, in the twinkling of an Eye, &c., the Printer had omitted the (c) in changed, and it read thus, We shall all be hanged, &c. And lastly, a Mistake of your Brother News-Printer was mentioned, in The Speech of James Prouse written the Night before he was to have been executed, instead of I die a Protestant, he has put it, I died a Protestant. Upon the whole you came off with the more favourable Censure, because your Paper is most commonly very correct, and yet you were never known to triumph upon it, by publickly ridiculing and exposing the continual Blunders of your Contemporary Which Observation was concluded by a good old Gentleman in Company, with this general just Remark, That whoever accustoms himself to pass over in Silence the Faults of his Neighbours, shall meet with much better Quarter from the World when he happens to fall into a Mistake himself; for the Satyrical and Censorious, whose Hand is against every Man, shall upon such Occasions have every Man's Hand against him.

      This is an accusation of plagiarism made by Franklin against Bradford:

      When Mr. Bradford publishes after us [he declared], and has Occasion to take an Article or two out of the Gazette, which he is always welcome to do, he is desired not to date his Paper a Day before ours, (as last Week in the Case of the Letter containing Kelsey's Speech, &c) lest distant Readers should imagine we take from him, which we always carefully avoid.

      Bradford hit back as best he could. On one occasion he charged that the contract for printing paper money for the Province of New Jersey had been awarded to Franklin at a higher bid than that of another bidder. "Its no matter," he said, "its the Country's Money, and if the Publick cannot afford to pay well, who can? Its proper to serve a Friend when there is an opportunity."

      One of Franklin's favorite devices for filling up gaps in the Gazette was to have himself, in the guise of a correspondent, ask himself questions, and then answer them. "I am about courting a girl I have had but little acquaintance with; how shall I come to a knowledge of her faults, and whether she has the virtues I imagine she has," is one such supposititious question. "Commend her among her female acquaintance," is the ready-made answer. Another imaginary question was of this tenor: "Mr. Franklin: Pray let the prettiest Creature in this Place know (by publishing this), that if it was not for her Affectation she would be absolutely irresistible." Next week a flood of replies gushed out of the editor's pigeon-holes. One ran thus:

      "I cannot conceive who your Correspondent means by 'the prettiest creature' in this Place; but I can assure either him or her, that she who is truly so, has no Affectation at all."

      And another ran thus:

      "Sir, Since your last Week's Paper I have look'd in my Glass a thousand Times, I believe, in one way; and if it was not for the Charge of Affectation I might, without Partiality believe myself the Person meant."

      At times we cannot but suspect that Franklin has deliberately created a sensation for the purpose of quickening the sale of the Gazette. For instance, a peruke maker in Second Street advertises that he will "leave off the shaving business after the 22nd of August next." Commenting on this advertisement, Franklin observes that barbers are peculiarly fitted for politics, for they are adept shavers and trimmers; and, when the angry peruke maker calls him to task for his levity, he replies that he cherishes no animosity at all towards him, and can only impute his feelings to a "Want of taste and relish for pieces of that force and beauty which none but a University bred gentleman can produce."

      On another occasion, when advertising the sailing of a ship, he added this N. B. of his own: "No Sea Hens, nor Black Gowns will be admitted on any terms." To such a degree were some of the clergy incensed by it that they withdrew their subscriptions; but it is not unlikely that in a day or so twice their number in scoffers were added to the subscription list of the young printer. At times the fooling is bald buffoonery.

      On Thursday last [he informed his readers] a certain P – r ('tis not customary to give names at length on these occasions) walking carefully in clean clothes over some barrels of tar on Carpenter's Wharf, the head of one of them unluckily gave way, and let a leg of him in above the knee. Whether he was upon the Catch at that time, we can not say, but 'tis certain he caught a Tar-tar, 'Twas observed he sprang out again right briskly, verifying the common saying, as nimble as a Bee in a Tar barrel. You must know there are several sorts of bees: 'tis true he was no honey bee, nor yet a humble bee: but a Boo-bee he may be allowed to be, namely B. F.

      Franklin was a publisher of books as well as a newspaper proprietor. Most of the books and pamphlets published by him were of a theological or religious nature, in other words books which, aside from the pecuniary profit of printing them, he was very much disposed to regard as no books at all. Others were of a description to serve the practical wants of a society yet simple in its structure, such as The Gentlemen's Pocket Farrier and Every Man his Own Doctor, or the Poor Planter's Physician. But some were of real note such as two little volumes of native American poetry, Colden's Essay on the Iliac Passion, which is said to have been the first American medical treatise, Cadwallader's Essay on the West India Dry Gripes, and James Logan's translation of Cato's Moral Distichs, which Franklin regarded as his chef d'œuvre, and which is said to have been the first book in the Latin tongue to have been both translated and printed in America. Worthy of mention also are various publications on the subject of slavery, precursors of the endless succession a little later on of anti-slavery tracts, books and speeches, which anon became a mountain. The mercantile business, of which Franklin's stationery shop was the nucleus, was of a highly miscellaneous character. In addition to books and pamphlets printed by himself, he imported and sold many others including chapmen's books and ballads.

      At the time I establish'd myself in Pennsylvania [he tells us in the Autobiography], there was not a good bookseller's shop in any of the Colonies to the southward of Boston. In New York and Philad'a the printers were indeed stationers; they sold only paper, etc., almanacs, ballads, and a few common school-books. Those who lov'd reading were oblig'd to send for their books from England.

      The spirit in which he imported the pamphlets sold by him is indicated in one of his letters to Strahan. "Let me have everything, good or bad, that makes a Noise and has a Run," he says. His stock of merchandise included everything usually sold at a stationer's shop such as good writing paper, choice writing parchment, cyphering slates and pencils, Holman's ink powders, ivory pocket books, pounce and pounce boxes, sealing wax, wafers, pencils, fountain pens, choice English quills, brass inkhorns, and sand glasses. There were besides "fine mezzotints, a great variety of maps, cheap pictures

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