LITMIR.BIZ

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he believed to be "the correctest that ever appear'd among us, being assisted in that by my friend Breintnal." The demands on his printing-office, too, increased to such a degree that he employed a compositor, one Whitemarsh, an excellent workman, whom he had known in London, and undertook the care of an apprentice, a son of the ever-to-be-lamented Aquila Rose. Soon he was prospering to such an extent that he could begin to pay off the debt that he owed on his printing outfit. These are the words in which he himself described his situation at this time:

      In order to secure my credit and character as a tradesman, I took care not only to be in reality industrious and frugal, but to avoid all appearances to the contrary. I drest plainly; I was seen at no places of idle diversion. I never went out a fishing or shooting; a book, indeed, sometimes debauch'd me from my work, but that was seldom, snug, and gave no scandal; and, to show that I was not above my business, I sometimes brought home the paper I purchas'd at the stores thro' the streets on a wheel-barrow. Thus being esteem'd an industrious, thriving young man, and paying duly for what I bought, the merchants who imported stationery solicited my custom; others proposed supplying me with books, and I went on swimmingly. In the meantime, Keimer's credit and business declining daily, he was at last forc'd to sell his printing-house to satisfy his creditors. He went to Barbadoes, and there lived some years in very poor circumstances.

      For some time before Keimer went off to Barbadoes, he had been in the condition of an unsound tree, which still stands but with a dry rot at its heart momentarily presaging its fall. As far back as Issue No. 27 of The Universal Instructor in all Arts and Sciences, and Pennsylvania Gazette, he had found it necessary to explain a week's delay in the publication of that issue by stating to the public that he had been awakened, when fast asleep in bed, about eleven at night, over-tired with the labor of the day, and taken away from his dwelling by a writ and summons; it being basely and confidently given out that he was that very night about to run away, though there was not the least color or ground for such a vile report. He was, he further declared, "the shuttlecock of fortune … the very but for villany to shoot at, or the continued mark for slander and her imps to spit their venom upon." It was remarkable, he thought, that

      a person of strict sincerity, refin'd justice, and universal love to the whole creation, should for a series of near twenty years, be the constant but of slander, as to be three times ruin'd as a master-printer, to be nine times in prison, one of which was six years together, and often reduc'd to the most wretched circumstances, hunted as a partridge upon the mountains, and persecuted with the most abominable lies the devil himself could invent or malice utter.

      It was but the old story of the man, who is dizzy, thinking that the whole world is spinning around.

      David Harry, Keimer's former apprentice, had also opened a printing-office in Philadelphia. When his enterprise was in its inception, Franklin regarded his rivalry with much uneasiness on account of his influential connections. He accordingly proposed a partnership to him, a proposal which, fortunately for the former, was disdainfully refused. "He was very proud," says Franklin, "dress'd like a gentleman, liv'd expensively, took much diversion and pleasure abroad, ran in debt, and neglected his business; upon which, all business left him." The result was that Harry had to follow Keimer to Barbadoes, taking his printing outfit with him. Here the former apprentice employed the former master as a journeyman; they frequently quarrelled with each other; Harry steadily fell behind, and was compelled to sell his type, and to return to his country work in Pennsylvania. The purchaser of the outfit employed Keimer to operate it, but, in a few years more, Keimer was transported by death out of the world, which for a considerable part of his life he had seen only through the gratings of a jail.

      The departure of Harry left Franklin without any competitor except his old one, Bradford, who was too rich and easy-going to actively push for business. But, in one respect, Bradford was a formidable rival. He was the Postmaster at Philadelphia, and his newspaper flourished at the expense of the Gazette upon the public impression that his connection with the Post-office gave him facilities for gathering news and for circulating advertisements that Franklin did not enjoy.

      To this period belong Franklin's treaty for a wife with enough means to discharge the balance of one hundred pounds still due on his printing outfit, and his final recoil to Deborah whose industry and frugality were far more than the pecuniary equivalent of one hundred pounds. After his marriage, he was, if anything, even more industrious than before, and this is what he has to say about his habits and employments during the period that immediately followed that event:

      Reading was the only amusement I allow'd myself. I spent no time in taverns, games, or frolicks of any kind; and my industry in my business continu'd as indefatigable as it was necessary. I was indebted for my printing-house; I had a young family coming on to be educated, and I had to contend with for business two printers, who were established in the place before me. My circumstances, however, grew daily easier. My original habits of frugality continuing, and my father having among his instructions to me when a boy, frequently repeated a proverb of Solomon, "Seest thou a man diligent in his calling, he shall stand before kings, he shall not stand before mean men," I from thence considered industry as a means of obtaining wealth and distinction, which encourag'd me, tho' I did not think that I should ever literally stand before kings, which, however, has since happened; for I have stood before five, and even had the honour of sitting down with one, the King of Denmark, to dinner.

      Another passage in the Autobiography tells us just what degree of frugality Franklin and Deborah practiced at this stage of his business career.

      We kept no idle servants [he says], our table was plain and simple, our furniture of the cheapest. For instance, my breakfast was a long time bread and milk (no tea), and I ate it out of a twopenny earthen porringer, with a pewter spoon. But mark how luxury will enter families, and make a progress, in spite of principle: being call'd one morning to breakfast, I found it in a China bowl, with a spoon of silver! They had been bought for me without my knowledge by my wife, and had cost her the enormous sum of three-and-twenty shillings, for which she had no other excuse or apology to make, but that she thought her husband deserv'd a silver spoon and China bowl as well as any of his neighbors. This was the first appearance of plate and China in our house, which afterward, in a course of years, as our wealth increased, augmented gradually to several hundred pounds in value.

      In 1732 was first published, at fivepence a copy, Franklin's famous almanac known as Poor Richard's Almanac, which for twenty-five years warmed the homes of Pennsylvania with the ruddy glow of its wit, humor and wisdom. His endeavor in conducting it he tells us was to make it both entertaining and useful, and he was so successful that he reaped considerable profit from the nearly ten thousand copies of it that he annually sold. Hundreds of the inhabitants of Pennsylvania, who read nothing else, read the Almanac. Its infectious humor, its coarse pleasantry, its proverbs and sayings so much wiser than the wisdom, and so much wittier than the wit of any single individual, made the name of Franklin a common household word from one end of Pennsylvania to another, and, when finally strained off into Father Abraham's speech, established his reputation as a kindly humorist and moral teacher throughout the world.

      In somewhat the same spirit of instruction as well as entertainment was the Gazette, too, conducted.

      I considered my newspaper, also [says Franklin], as another means of communicating instruction, and in that view frequently reprinted in it extracts from the Spectator, and other moral writers; and sometimes publish'd little pieces of my own, which had been first compos'd for reading in our Junto.

      The caution exercised by the Gazette in shutting out malice and personal abuse from its columns is the subject of one of the weightiest series of statements in the Autobiography.

      In the conduct of my newspaper [Franklin declares] I carefully excluded all libelling and personal abuse, which is of late years become so disgraceful to our country. Whenever I was solicited to insert anything of that kind, and the writers pleaded, as they generally did, the liberty of the press, and that a newspaper was like a stage-coach, in which any one who would pay had a right to a place, my answer was, that I would print the piece separately if desired, and the author might have as many copies as he pleased to distribute himself, but that I would not take upon me to spread his detraction;

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