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(семья, соседи, друзья, знакомые);

      б) коммерческим (реклама, продавцы, дилеры, упаковка, выставки);

      в) общедоступным (средства массовой информации, организации занимающиеся изучением и классификацией потребителей);

      г) эмпирическим (опыт, испытание, изучение, использование, осязание).

      Относительное влияние этих источников информации вариируется в зависимости от товарной категории и характеристик покупателя.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

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OPOOuKiLgINoRd1OP6UoIxurcrno2OxuFZxVY0VxpvU1sMiBuTDeUW0dyY4DIZJRQTEVJU8FcRTCgsWHLYmRGJbCqTEhsHWiVFRVAxQhXBeKcFoM1AoFAoFAoFAoFAoFAoFAoIluto6RrHQN2sEZ3mZUkAcjEuGCusOC82BY8gmQIKr3MaCDbA6vhWrSzehtRMuWDUNh5wnY1xwYR5p94nhcZI8BJE51EVE/QvItBYV1uiagsl8tunJCuTFhSGGLk0WVhuU40QtCjwqpZxUkLwEXKnHupiH5x5sz/LH6qiBLqQLwjBWPBemC4s3OgLH/ALT4q5uTDCgkH5gBft7W00G6ygcucR9kJ7pOZlJwFiC44pHgSopiS5ioJAc+DL/NZBciyWpDa2FRQ2nBNMyK8uGIqvH9FBxUdekfmuv8e3y2mJT9sSOMhTHM1jGio4YJgSE62KEoivdTjwRaDF+X2daYz27BONjcIbDxunCQkkE/HaKZmDw1NXc4+DiWObHjy0Ffa31NaL7s1GK0MsWm1RLyQR9OwhJwYrZNPoj06SWZSfeUkyYqPDHDN3A/QUfd/St6u87REHnSnsQGnWJSoKMSCLmxyMcc5LmdRE8HlQv9WgiFhlRS/N5fxR5tSW282iIY4qYx4mIpx+MmVcU/RQRvTzjkrePdZiFObjI7HkLIki4OdI7RibqN8uJEg5FXFMqKq44olB60rb7tePym3CJYjJ2W3KkOPsMESuGy3K5x1rK3iRKbf9VeVKCe7c6x2z1ZojTdouUSJdNQ2mM3DSwPtNSJrTsYRYNwWnkHIKoCGR8BFOVeFBwt9JUVre3bBHHm2+bkgRoRCmUVls4KuK8E4UHa/NSMGNtc6WDbLsq5wzdXwQJ0x8HMv+sqACJ/In6KCEXxTY3823cnzWnZUiKy6aC7maaFzn0ZZbzKmAoGXDgmZVx440FqX3au7v7sRdxLRc47cmPEWKVvlsmYKuQ28yG2YKngucmHLQV1s3GuFz05u3bbXLBbzJlyW4zrR5F502nBExyZiFM/IqUHF23mWDUG1r23V41KlklNvOxntP8ARG+nmavq+KR8y53DzeDlQcyKmHJhQdbTt2Tbnfi4lq91yFabvbWItuus01Rlttptsmmzc8JtCxZIVQSyiWPGg8/mNc0YG1UE9MQ4sG2Sry2607FaajszMIbyE80gZecFMUHPhh8GKUHZf1eentwAsO5H1bddI6riMJabw8yHNILWUm2XQVXGkbR1cfgzKh44Y5Q2Wmls/wCZdLvOfbY09dLJzNjlqeWJlbBpOjNuLg0JZm3HEAV5Fx7q0EY1RpzVV50Xutc7M4cmz3K9tSYLbBuEMliHgMtxkQRRcEvBHFOBc2v+qlB0dLytNbhaX0fAXVSvzrI9DlMaehRmBnNuwsGiRxVPHmcFVSPgipguOPCgvbVDjbemrs44YttjDkKRkqCKJzRcVVeCUH5a0fMiJ+UjVAK+2h/WIDlUxxxV2IqJhj3UFf8ARQWfoDdDTtj0bt/pibnR6+WZSYmiodHbVhtcwmSki4+CqYImKLgndoIjvMowXdl4s0hjSYpRkksukgG3lOCJZ0VfBwUVTj8C0Et3D1PaGtyp9hjx2bbd5FgdOVeUZ52dOZwPmrfCFELEsy5yLKS4Dhh3UCFbR3O2p+WbWkNZDQymWbibzSkiKKORhAMcf9Yhyp+mgguoDdTY7QjzlyadhrdpYtQkABVkxdeUiJ1CUixRccFRMMU/RQW7+b6VGXRNgXngwcuaG34Q+EHRnfCHjxTwk4/poMsozb/MjpB2dNadlTLZNdQG3s7TbZi6jDTWOHDJxxRP

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