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is perhaps why the two can make such a good match. Most people find that saving money is easier when they save with a purpose or goal in mind — even if their goal is as undefined as a “rainy day.” Because funds tend to be pretty specific in what they’re designed to do, the more defined your goal, the more capable you are to make the most of your money invested in funds.

      Another benefit of pondering your goals is that you better understand how much risk you need to take to accomplish your goals. Seeing the amount you need to save to achieve your dreams may encourage you to invest in more growth-oriented funds. Conversely, if you find that your nest egg is substantial given what your aspirations are, you may scale back on the riskiness of your fund investments.

      Determine how much you’re saving

      Many folks don’t know what their savings rate is. By savings rate, I mean, over a calendar year, how did your spending compare with your income? For example, if you earned $60,000 last year, and $57,000 of it got spent on taxes, food, clothing, rent, insurance, and other fun things, you saved $3,000. Your savings rate then would be 5 percent ($3,000 of savings divided by your gross (pre-tax) income of $60,000).

      If you already know your rate is low, nonexistent, or negative, you can safely skip this step because you also already know you need to save more. But figuring out your savings rate can be a real eye-opener.

      Examine your spending and income

      To save more, you must reduce your spending, increase your income, or both. This isn’t rocket science, but it’s easier said than done.

      

For most people, reducing spending is the more feasible option. But where do you begin? First, figure out where your money is going. You may have some general idea, but you need to have facts. Access your banking records for your checking account, debit card, credit card, and any other documentation of your spending history, and tally up how much you spend on dining out, operating your car(s), paying your taxes, and everything else. When you have this information, you can begin to prioritize and make the necessary trade-offs to reduce your spending and increase your savings rate.

      Maximize tax-deferred retirement account savings

      Saving money is difficult for most people. Don’t make a tough job impossible by forsaking the terrific tax benefits that come from investing through retirement savings accounts. Employer-based 401(k) and 403(b) retirement plans offer substantial tax benefits. Contributions into these plans are generally federal- and state-tax-deductible. And after the money is invested inside these plans, the growth on your contributions is tax-sheltered as well. Furthermore, some employers will match a portion of your contributions.

      PRIORITIZING YOUR FINANCIAL GOALS

      Only you know what’s really most important to you and how to prioritize your goals. And prioritize you must — because your desires probably outstrip your ability to save and accomplish your goals. Now that doesn’t mean that you can’t fulfill your objectives and dreams. With an average income, you can, with proper planning, achieve most of the financial goals identified throughout this chapter. But you do have to be realistic about how many balls you can juggle at any one time.

      That may mean, for example, that you have to reduce your retirement plan contributions while you save for a down payment on a home. Or that you have to downscale the size of your dream house a bit if you really want Junior to attend a pricey, private college.

      Again, you’re the best person to decide what trade-offs to make. However, because of the tax breaks that come with retirement account contributions, retirement funding should always be near the top of your priority list. Remember: Making retirement account contributions reduces your tax bill, effectively giving you more dollars with which to accomplish your various goals.

      And, as suggested by its name, your emergency reserve fund should always be a top priority, especially if your income is unstable and/or you have no family to fall back on. On the other hand, if you have a steady job and at least a few solvent family members, you can probably afford to build up this fund more slowly and in conjunction with other savings goals.

Some investors make the common mistake of neglecting to take advantage of retirement accounts in their enthusiasm to invest in nonretirement accounts. Doing so can cost you hundreds of thousands of dollars over the years. Fund companies are happy to encourage this financially detrimental behavior, too. They lure you into their funds without educating you about using your employer’s retirement plan first because the more you invest through your employer’s plan, the less you have available to separately invest in their funds.

      Determine your tax bracket

      When you’re investing in mutual funds outside of tax-sheltered retirement accounts, the profits and distributions that your funds produce are subject to taxation. So the type of fund that makes sense for you depends, at least partially, on your tax situation.

      

If you’re in a high income tax bracket, give preference to mutual funds and exchange-traded funds, such as tax-free bond funds and stock funds with low levels of distributions (especially highly taxed short-term capital gains). In other words, focus more on stock funds that derive more of their expected returns from appreciation rather than from taxable distributions. If you’re in a low bracket, avoid tax-free bond funds because you end up with a lower return than in taxable bond funds. (In Part 4 of this book, I explain how to select the best fund types to fit your tax status.)

      Please see Chapter 10 for complete information on the taxation of investment returns, including recent tax law changes.

      Assess the risk you’re comfortable with

      Think back over your investing career. You may not be a star money manager, but you’ve already made some investing decisions. For instance, leaving your excess money in a bank savings or checking account is a decision — it may indicate that you fear volatile investments.

      

How would you deal with an investment that dropped 10 to 50 percent in a year, or even in just a few months? Some of the more aggressive mutual funds and exchange-traded funds that specialize in volatile securities like growth stocks, small company stocks, emerging market stocks, and long-term and low-quality bonds can quickly fall. While 50 percent declines usually take longer than one year to play out, that doesn’t make the lost value any less painful! The worst thing you can do when stocks suffer a major decline is to bail out and then miss out on the inevitable rebound so it’s crucial to buy stocks and hold them for the long run.