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An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

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Praise For Results That Last «Quint Studer is a superb communicator with a deep belief in the power of relationships. His informal tone, sense of humor, and real-world stories bring his business principles to life. Results That Last has a vital, optimistic quality that will keep readers re-reading long after other leadership books have been relegated to a dark corner of the shelf.» –Nido Qubein, author of How to Get Anything You Want; President, High Point University; Chairman, Great Harvest Bread Company; and founder, National Speakers Association Foundation «Results That Last is long overdue and fills a big gap in effective business management. There are legions of books that show us the way to achieve successful results in business, but very few that teach us how to institutionalize success. In reality, achieving success is the easy part. The real challenge is to achieve results that last. Quint Studer not only proves it is possible to hardwire a culture for lasting results, but lays out a simple, logical, and effective way to do so. Anyone who wants to make success a habit needs to read this book.» –Bob MacDonald, former CEO, Allianz Life of North America and author of Beat the System: 11 Secrets to Building an Entrepreneurial Culture in a Bureaucratic World «I have always been fascinated by how the various parts of an organization work together to achieve strategic objectives. In Results That Last, Quint Studer explores the complex subject of performance improvement in a fresh, readable, and easy-to-grasp way. By standardizing certain business practices and leader behaviors, any company in any field can create an environment that allows it to achieve and sustain long-term results.» –David F. Giannetto, coauthor of The Performance Power Grid: The Proven Method to Create and Sustain Superior Organizational Performance

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"If you want to propel your success and dreams to realization, read Kick Start Your Success." —Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul and coauthor of The One Minute Millionaire «Timeless wisdom presented in an extremely readable manner.» —Jay Conrad Levinson, author of the Guerrilla Marketing series of books «A wonderful little book filled with simple, transformational wisdom that will reshape all aspects of your life and work. You owe it to yourself to read Kick Start Your Success.» —Dr. Joe Rubino, bestselling author and CEO of CenterForPersonalReinvention.com «I was lost. I knew I had an idea that would work but didn't know how to present it to the market. Kick Start Your Success allowed me to put my thoughts down in a concise way and discover an entertaining way to make them a reality.» —Anne Patrick, television executive

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Praise for The Magnet® Method of Investing «Rather than encouraging the scatter shot approach of broad diversification, Jordan focuses on the rifle-shot Magnet® method of identifying a limited number of quality stocks to improve your chances of beating the market.» —Sam Stovall, Chief Investment Strategist, Standard & Poor's Equity Research «Jordan Kimmel is one of the brightest market observers out there, and he is certainly a rising star that will be an important person to follow marketwise for many years.» —Michael Burke, Coeditor, Investors Intelligence, Inc. «Jordan Kimmel's The Magnet® Method of Investing is an amazing, detailed, and intuitive book. I especially enjoyed Jordan's insights into diversification, the inefficient market, and identifying stocks that are in their 'sweet spot.' Jordan's writing style is also very straightforward and refreshing. He succeeds in taking complicated subjects and explaining them in an insightful way. This is simply an incredible book that is a must-read for both beginning and serious investors.» —Louis G. Navellier, Chairman and founder, Navellier & Associates, Inc. «The Magnet® Method of Investing examines investing from a different perspective than many investors often see, offering a unique alternative to diversification. Jordan Kimmel has analyzed the methods of the best investors through time and introduces his robust stock selection process.» —David M. Darst, CFA, Managing Director and Chief Investment Strategist, Morgan Stanley Global Wealth Management Group «We welcome Jordan's book as a valuable perspective on investing. The Wall Street Transcript applauds money managers like Jordan who explain their philosophies clearly, support them with research, and back them up with performance data. This is a great addition to any investing reading list.» —Andrew Pickup, Publisher and CEO, The Wall Street Transcript «The Magnet® Method of Investing takes on the important issue of diversification, which has been oversold to Main Street. This is yet another example of the need to 'go against conventional thinking' if you want to achieve superior results.» —Stan Weinstein, Editor and Publisher, Global Trend Alert

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Has the greenback really lost its preeminent place in the world? Not according to currency expert Marc Chandler, who explains why so many are—wrongly—pessimistic about both the dollar and the U.S. economy. Making Sense of the Dollar explores the many factors—trade deficits, the dollar’s role in the world, globalization, capitalism, and more—that affect the dollar and the U.S. economy and lead to the inescapable conclusion that both are much stronger than many people suppose. Marc Chandler has been covering the global capital markets for twenty years as a foreign exchange strategist for several Wall Street firms. He is one of the most widely respected and quoted currency experts today.

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In High Probability Trading Strategies, author and well-known trading educator Robert Miner skillfully outlines every aspect of a practical trading plan–from entry to exit–that he has developed over the course of his distinguished twenty-plus-year career. The result is a complete approach to trading that will allow you to trade confidently in a variety of markets and time frames. Written with the serious trader in mind, this reliable resource details a proven approach to analyzing market behavior, identifying profitable trade setups, and executing and managing trades–from entry to exit.

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The forex market is huge and offers tremendous trading opportunities. There are many different tools for analyzing the forex market. But what are the best tools and the best ways to use them to trade most effectively? Forex Analysis and Trading organizes the most widely used—although disparate—approaches to forex analysis into one synergistic, robust, and powerful framework. This system draws on fundamental, position, and technical analyses to identify profitable currency positions, enabling traders to make the best decisions regarding major currencies. Marta and Brusuelas are forex trading professionals with years of experience analyzing and trading every major currency.

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Praise for Latino Talent «Latino Talent is an invaluable resource for anyone interested in learning about Hispanic Americans in the workplace and in leveraging and maximizing their contributions. This unique book–written by an expert who's deeply respected in this field–provides a practical and compelling perspective on why organizations should continue to invest in developing?this?young and increasingly influential population segment.»? –RAYMOND ARROYO, Chief Diversity Officer, Aetna Inc., and President,?PRIMER «Latino Talent is a must-read for diversity and HR executives who are responsible for Latino initiatives in their organizations. The book also provides justification as to why organizations need to raise the sense of urgency regarding their Latino-related workplace practices.» –TIM RICHMOND, Vice President, Talent Acquisition, Abbott Laboratories «Latino Talent includes wonderful insights gleaned from practitioners in the field. Readers are exposed to corporate best practices when it comes to Latino talent management initiatives. The strategies and solutions provided in Latino Talent are proven, applicable, and deliver results.» –ISAIAS ZAMARRIPA, Director, Talent Acquisition, General Mills Corporation «America has awakened to the large and growing Latino demographic in this country and now wants to tap into this fast-growing consumer base. The best way to make inroads into this demographic is by building your Latino talent pool so they can create successful programs that get results. Whether you're at a Fortune 1000 company, government agency, academic institution, or not-for-profit organization, you'll want to read this strategic approach to building your Latino leadership.» –ABE TOMAS HUGHES II, CEO, Hispanic Alliance for Career Enhancement (HACE) «Employers interested in maximizing the contributions of Latinos in the workplace will find Latino Talent to be very useful and practical. In this book, Dr. Rodriguez has done extensive research to help companies and employees build bridges for understanding and inclusion.» –JULIE FASONE HOLDER, Corporate Vice President, Human Resources, The Dow Chemical Company

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"This is a great book and a must-read for anyone who wants tounderstand the young people who are now or will soon join the workforce. It'sone of the most useful value-added books about the Millennial generation." —Warren Bennis, Distinguished Professor of Management, University of Southern California,and author of On Becoming a Leader «Are you confused trying to understand the younger generation? Keeping the Millennials explores this fascinating generation raised withtechnology and the challenges they bring to the workplace. Read this great book andlearn how to attract, hire, and retain this dynamic new generation!» —Marshall Goldsmith, New York Times and Wall Street Journal #1 bestselling author of What Got You Here Won't Get You There and Succession: Are You Ready? «Keeping the Millennials is a lively and insightful book that'sessential reading for every leader who aspires to enlist the hearts, minds, andspirits of a highly talented new generation that demands cool workplaces but is reluctant to make long-term commitments. Weaving together compelling cases and relevant research with illustrative examples and practical tips, Joanne Sujansky and Jan Ferri-Reed havewritten a balanced and indispensable guide to recruiting, retaining, and developing the workforce that will drive the future of our organizations and our economies.» —Jim Kouzes, bestselling coauthor of The Leadership Challenge «I love this book!!! It's fresh as a breaking news flash and as fun to read as yourfavorite blog! Definitely rates an A+ as timely, targeted, and terrific. All managers will clearly see themselves and their employees in crisp new perspectives…and can easily latch on to precise tools to make their organization more competitive in a turbulent reality.» —Morris Massey, PhD, creator of the What You Are Is… video training series, EnterpriseMedia.com «Corporations are always concerned about return on investment. Drs. Sujansky and Ferri-Reed have made a clear case about the bottom-line value of keeping Millennials—and creating productive workplace cultures for all generations. This is amust-read for anyone concerned about the retention of these key employees.» —Jack Phillips, PhD,Chairman, ROI Institute

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How much should top management really care about IT? That’s the question Adam Kolawa bluntly poses in this feisty and compelling book. “The Next Leap in Productivity” goes far beyond traditional business books written for the CIO community. It tackles crucial issues such as productivity, efficiency and quality management. It makes the case for applying the principles of Deming and Juran to software development. Then it takes a “leap,” arguing that huge potential increases in IT productivity can lead to enormous increases in enterprise productivity. In this sense, “The Next Leap in Productivity” is a truly visionary book. Software vendors and CIOs who read this book will discover a software development process that is transparent, practical and efficient. Non-technical C-level executives (CEOs, CFOs, COOs, etc.) will discover a blueprint for improving corporate productivity and dramatically reducing operating costs. For the past decade, CIOs have been urged, coaxed, counseled and exhorted to act more like CEOs, CFOs, COOs and other C-level executives. This book suggests that it’s time for CEOs, CFOs, COOs and other C-level executives to start acting more like CIOs. “The Next Leap in Productivity” will appeal to anyone involved in buying, selling, developing or using IT. Advance Praise for “The Next Leap in Productivity” “Adam’s book is a challenge to all the top managers who’ve stopped caring about IT. His message is simple: If you really care about IT, you find ways to make IT more productive. The improvements you achieve in IT productivity can then be leveraged into huge leaps in productivity at the enterprise level. This book offers a roadmap for translating IT productivity into business profit. Adam’s argument is worth reading and worth considering as you formulate your IT strategies and plan your IT budgets.”–Gary Beach, Publisher Emeritus, CIO magazine “Adam lays the groundwork for a common language that can be used to bridge the chasms between IT and other essential components of the business such as finance, product development, sales, marketing, distribution and customer service. Everyone who reads this book will learn valuable lessons that can be leveraged to improve returns on human capital investments at every level of the organization. Adam’s concepts have the potential to boost levels of confidence and performance throughout the enterprise.”– Michael Minelli, Co-author, Partnering with the CIO “These kinds of productivity principles are not mere theory. When we put these same principles into effect, our productivity went up more than we had thought possible. And our employee morale went up, too. It became easier to write code the right way and harder to make stupid mistakes. This new way of creating software makes it possible for us to concentrate on what we really want to do here at Cisco, which is to improve the Internet for everybody.”– Andy Chessin, Senior Technical Lead, Cisco, Inc.

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