ТОП просматриваемых книг сайта:
Зарубежная деловая литература
Различные книги в жанре Зарубежная деловая литература, доступные для чтения и скачивания
Аннотация
Аннотация
Аннотация
OTIS MAXWELL has excelled at turning cold prospects into hot leads and pigs’ ears into silk purses throughout a 23-year copywriting career.
He has created controls (promotions that are used over and over again) for Phillips Publishing, MetLife, Chevron, a major M&A specialist and the world’s leading financial education company among many others. He has sold industrial absorbents, medical alert systems, gourmet meat and anti-piracy software on the web.
Otis has won gold, silver and bronze Echo awards for breakthrough ROI, and a gold Caples for creative excellence. He has taught the two-day intensive copywriting course for the Direct Marketing Association and is the proprietor of the Otis Regrets…or Not marketing blog (www.otismaxwell.com).
He has created controls (promotions that are used over and over again) for Phillips Publishing, MetLife, Chevron, a major M&A specialist and the world’s leading financial education company among many others. He has sold industrial absorbents, medical alert systems, gourmet meat and anti-piracy software on the web.
Otis has won gold, silver and bronze Echo awards for breakthrough ROI, and a gold Caples for creative excellence. He has taught the two-day intensive copywriting course for the Direct Marketing Association and is the proprietor of the Otis Regrets…or Not marketing blog (www.otismaxwell.com).
Аннотация
THE INDUSTRY THAT FORGED THE MODERN WORLD
Throughout history metals and raw materials have underpinned human activity. So it is that the industry responsible for extracting these materials from the ground – mining – has been ever present throughout the history of civilisation, from the ancient world of the Egyptians and Romans, to the industrial revolution and the British Empire, and through to the present day, with mining firms well represented on the world's most important stock indexes including the FTSE100.
This book traces the history of mining from those early moments when man first started using tools to the present day where metals continue to underpin economic activity in the post industrial age. In doing so, the history of mining methods, important events, technological developments, the important firms and the sparkling personalities that built the industry are examined in detail. At every stage, as the history of mining is traced from 40,000BC to the present day, the level of detail increases in accordance with the greater social and industrial developments that have played out as time has progressed. This means that a particular focus is given to the period since the industrial revolution and especially the 20th century. A look is also taken into the future in an effort to chart the direction this great industry might take in years to come.
Many books have been written about mining; the majority have focused on a particular metal, geographical area, mining event or mining personality, but 'The History of Mining' has a broader scope and covers all of these essential and fascinating areas in one definitive volume.
Throughout history metals and raw materials have underpinned human activity. So it is that the industry responsible for extracting these materials from the ground – mining – has been ever present throughout the history of civilisation, from the ancient world of the Egyptians and Romans, to the industrial revolution and the British Empire, and through to the present day, with mining firms well represented on the world's most important stock indexes including the FTSE100.
This book traces the history of mining from those early moments when man first started using tools to the present day where metals continue to underpin economic activity in the post industrial age. In doing so, the history of mining methods, important events, technological developments, the important firms and the sparkling personalities that built the industry are examined in detail. At every stage, as the history of mining is traced from 40,000BC to the present day, the level of detail increases in accordance with the greater social and industrial developments that have played out as time has progressed. This means that a particular focus is given to the period since the industrial revolution and especially the 20th century. A look is also taken into the future in an effort to chart the direction this great industry might take in years to come.
Many books have been written about mining; the majority have focused on a particular metal, geographical area, mining event or mining personality, but 'The History of Mining' has a broader scope and covers all of these essential and fascinating areas in one definitive volume.
Аннотация
New York Timesi ja Wall Street Journali bestseller.Seth Godin on turundusmaailma üks helgemaid päid, kelle kuldne käepuudutus on tõstnud tuhast neid, keda teised olid juba ammu maha kandnud. Tema arusaam turundusest, müügist ning reklaamist viib mängu hoopis teisele tasemele, kus panused on kõrged, kuid nii ka tulemused. Seth Godin on mees, kelle tabavatest sloganitest on saanud ärimaailma käibefraasid. Godin ütleb, et turundusest ei saa üle ega ümber – see on nagu tolm, mis trügib ülbelt kõikjale. Kui küsid ülemuselt paremat palka, turundad. Kui teed sotsiaalmeedias uue geniaalse postituse, turundad. Kui propageerid võsukesele krõpsu asemel porgandit, turundad. Kuid tõsiasi, et me hommikust õhtuni agaralt turundame, ei tee meist veel meistrid, väidab Godin. Ta ütleb, et turundamisest on saanud sama märkamatu ja automaatne harjumus kui hommikune hambapesu. See saab aga tähendada vaid üht – kätte on jõudnud aeg, mil turundamine pikale vajunud talveunest taas üles raputada. Godin ütleb, et suurepärane turundaja ehitab oma taktika üles empaatiale, suhtele ning emotsioonidele, mitte aga armutult tähelepanu küttivale reklaamile. Hea turundaja ei suru klienti oma ettevõtte probleeme lahendama, vaid mõtleb sellele, kuidas ettevõte saaks sandis seisus kliendile appi tõtata. „See on turundus“ keskendubki viisidele, kuidas kujundada organisatsiooni väärtust ümber nõnda, et see köidaks eelkõige „õigete“ klientide tähelepanu. Raamat koondab turundusmeistri tarkuse ühtseks, kompaktseks, lihtsasti seeditavaks süsteemiks, millel puudub parim enne sildike. Godin selgitab, kuidas turundada nii, et tulemusest tunneks uhkust nii konservatiivne korporatsioon kui ka oma eksistentsi nimel siplev idufirma. Autori nutikad tähelepanekud ning meeleolukad näited aitavad muu hulgas mõista:• miks vanad lähenemisviisid ja taktikad enam ei toimi• kuidas läbi positsioneerimise väärtuslikud kliendid üles noppida• kuidas oma sihtgrupi usaldus välja teenida
Аннотация
Have you ever experienced being on edge and discovering that you don't know whether you can keep living. That happened to me, and I found my way by deduction in an unexpected way. I believed I was a disappointment inside and out however tried to accept it as much as possible inclination awkward at all that I did yet with incredible counselors and tutors' assistance. I feel that I was pointed in the correct attitude and never lost my direction. I might want to do that for other people, so I am beginning a web recording for everyone who felt how I use to explore and will carry visitors that can help with that. I will concentrate on how mentality and heading of help guided somebody to become who they are today.
Аннотация
New York Timesi bestseller!Kui üldse keegi väärib tiitlit „USA parim rahategija“, siis on selleks Peter Lynch. Üks tema kuulsamaid mantraid ütleb, et amatöörinvestoritel on täpselt sama suur võimalus noppida aktsiaturult kasumit kui professionaalidel. Veelgi enam, tegelikult on amatöörinvestoritel rida eeliseid nende ees, kes seda elukutseliselt teevad. Raamatus „Üks samm Wall Streetist ees“ selgitab Lynch, millised need on ning kuidas need enda kasuks raha teenima panna. Lynch on veendunud, et investeerimisvõimalused vaatavad meile absoluutselt kõikjalt vastu. Päevast päeva puutume me kokku toodete ja teenustega, mis võivad oodatust märksa kasulikumaks osutuda. Ja just siin peitubki amatööriinvestorite üks vaieldamatu eelis – vabadus ning paindlikkus reageerida veel enne kui suured ninad jaole saavad.Aktsiaturgudel mägesid liigutanud Lynch väidab, et edukaks investeerimiseks pole sugugi vaja „moodne“ olla. Ta nendib, et tegelikult on paljud suure kaliibriga investorid parajad tehnoloogiapelgurid. Nende edu peitub hoopis selles, et nad ei oma kunagi seda, millest nad aru ei saa. Ka vanameister ise on panustanud üksnes nendesse aktsiatesse, mille valiku aluseks on olnud iidsed fundamentaalnäitajad. Ja sama loogikat soovitab ta ka amatöörinvestoritel jälgida.Lynch lubab, et kui ignoreerida turu kõikumisi ning lõputuid spekulatsioone, saab investori kannatlikkus pikemas perspektiivis heldelt tasutud. Sestap ongi ta otsustanud ajutise ja ettearvamatu loomuga kiirtulust loobuda ning keskenduda üksnes nendele aktsiatele, mille edulugu rullub lahti kolme kuni kümne aastaga. Just see strateegia on tema edu pant. Raamat, mida on tänaseks müüdud kaugelt üle miljoni, toob välja lihtsasti järgitavad juhised, mis aitavad lugejal välja sõeluda need kõige tummisemad näitajad, millele tasub panustada. Ta selgitab, kuidas suure kasvupotentsiaaliga tegijaid märgata ning erineva elutsükliga aktsiatesse investeerida. Ja seda kõik selgel ning vaid talle omasel humoorikal moel.
Краткое содержание книги: Умные граждане – умное государство. Бет Новек - Smart Reading
Smart Reading. Ценные идеи из лучших книг
Аннотация
Это аудио – сокращенная версия книги Бет Новек «Умные граждане – умное государство». Только самые ценные мысли, идеи, кейсы, примеры. Эта книга о том, что решение государственных, общественных задач и проблем XXI века требует участия граждан. Оценивая свой опыт работы при администрации президента США Барака Обамы, Бет Новек описывает основные препятствия, которые возникают на пути внедрения гражданской экспертизы в процесс разработки государственной политики. Автор рассматривает плюсы и минусы диалога чиновников и народа и предлагает конкретные практические меры, реализация которых способна сделать государство более умным и эффективным – с помощью краудсорсинга талантов среди граждан. Зачем слушать • Получить представление о мерах, предпринятых в разных странах, чтобы сделать правительства более открытыми для граждан. • Разобраться, как происходит привлечение внешних экспертов к разработке госполитики. • Выяснить, какие технологии могут быть использованы в работе госаппарата и каких улучшений можно достичь. Об авторе Бет Новек – профессор на факультете технологий, культуры и социологии Политехнического института Нью-Йоркского университета, автор нескольких книг об использовании современных технологий для улучшения работы госаппарата. Занимала пост первого заместителя главного директора по технологиям США, параллельно возглавляя вашингтонскую «Инициативу открытого правительства» – программу сбора идей широкой общественности, как сделать правительство более прозрачным, обеспечить гражданский контроль за действиями государства, а также вовлечь граждан в госуправление и обеспечить максимальное сотрудничество правительства с гражданами, общественными организациями и бизнесом.
