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Andy Smith
Список книг автора Andy SmithАннотация
‘Most of this story takes place here, in the north of England. This is it. This is the north of England.’ The Preston Bill is a new monologue from acclaimed theatre maker Andy Smith. Telling the story of the life of a man from this city, it reflects on the socio-political and historical shifts of the last eighty years by placing everyday moments alongside extraordinary global events. Commissioned and produced by Fuel for the New Theatre in Your Neighbourhood project, The Preston Bill can be presented in any room that can be turned into a theatre for its duration. It has been performed in a social club, a gallery, and around a pub table as well as in more conventional and traditional theatre spaces. This volume also contains the texts of two earlier works, commonwealth and all that is solid melts into air , which have also been presented as a double bill under the title two from a smith .
The Dragonfly Effect. Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change - Andy Smith
Аннотация
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four «wings» of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.