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Media Rules!. Mastering Today's Technology to Connect With and Keep Your Audience. Brian Reich
Зарубежная деловая литература.Информация о книге
Название Media Rules!. Mastering Today's Technology to Connect With and Keep Your Audience
Год выпуска 0
isbn 9780470225820
Автор произведения Brian Reich
Жанр Зарубежная деловая литература
Издательство John Wiley & Sons Limited
Аннотация
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.