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Chapter 1

      Why Cut the Cord?

      IN THIS CHAPTER

      You can get a TV signal into your home these days in many ways, but most methods involve running some kind of cord into your home and then into a device. That device might be a TV, a set-top box, or even a cable modem.

      So far, so obvious. My point here is to bring your attention to the cord itself, which carries this book's symbolic load. Why? Because a new and growing legion of people are using their cable TV cord as a symbol for protest.

      Who are these people? The cord shavers (also called cord trimmers) take steps to reduce their cable TV bill. The cord avoiders look for online alternatives to paying for cable TV offerings. Next are the cord haters, who really dislike paying for cable TV. All these people look on in envy at the cord nevers, people who have never had a cable TV account.

      The cord shavers, cord avoiders, and cord haters can't be cord nevers, but they can certainly become cord cutters. Those are people who metaphorically snip their cable TV cord by non-metaphorically canceling their cable TV subscription and looking for televised entertainment elsewhere.

If you find your blood pressure getting dangerously high each time you pay your cable TV bill, you might be ready to become a cord cutter. To make sure, this chapter talks about why you might want to go the cord-cutting route (and a little bit about why you might not).

What's So Bad about Cable? (Let Me Count the Ways)

      Every year, various media organizations publish articles with titles along the lines of “The Ten Most Hated Companies” or “The Twenty Worst Companies.” A wide variety of industries is represented, from airlines to social media companies to banking institutions. The lists change year to year, but you can always count on at least one or more cable companies making the list.

      Let's face it: Many of us really dislike our cable provider. What about you? How do you feel about the company that brings cable TV into your home?

      Okay, you're reading a book about cord cutting, so I have to assume that you're at least peeved at your cable company. Or maybe a bit miffed. But however you feel, you might need coaxing before you go any further. Sure, I understand: Cutting the cord is a big step. To help you make your decision, this section details ten solid reasons why you might want to cancel your cable subscription and join the ranks of cord cutters.

      Cable TV is expensive

      Aside from essential utilities (heat, electricity, water, phone) and expenses such as groceries and a car payment, most of your regular monthly payments probably don't amount to that much money. Five dollars here, ten dollars there, twenty dollars somewhere else. Then your monthly cable bill comes due and, by contrast, it's probably a whopper: Depending on your channels, packages, equipment, and bundles, you can easily be paying a hundred, two hundred, even three hundred dollars or more — a month!

As much as you might enjoy the cable company's offerings, that cable bill qualifies as an extravagance. Now, as you soon see, money isn't the only reason to cut yourself free from cable, but for most would-be cord cutters, it's the reason that gets people thinking there has to be a better (and cheaper) way.

      You still get bombarded by commercials

      You pay your budget-busting cable bill and now you're stressed and angry. What's the antidote? You know: Watch a little TV. But when you turn on the set, chances are the first thing you see is a commercial. Then another one. And another. Sure, you're a savvy TV pro, so you know where to find the mute button on your remote.

      But still: Doesn't it rankle? You pay a queen's ransom for (apparently) the privilege of watching TV, only to be subjected to endless come-ons for hemorrhoid remedies and car insurance. That's just wrong.

      You probably watch only a teensy fraction of what you pay for

      The Bruce Springsteen song “57 Channels (and Nothin' On)” was released way back in 1992, but it's still relevant today. Except now it's closer to 557 channels. However many channels come with your cable package, it's a safe bet that you find a depressingly vast majority of them unwatchable so they are therefore unwatched.

      Sure, you have your favorite stations, but how many do you watch regularly? A dozen? Maybe a couple dozen? That still leaves hundreds of channels gathering dust. Even worse: You're paying for those dust-covered channels. Why would anyone do that?

      Bundles are (usually) bad

The standard way to save money when it comes to the cable company is to invest in a bundle: a collection of cable company services that includes not only cable TV but also Internet access, a home phone, a cellular plan, or some combination of these and other offerings. Instead of paying for each service by itself, you bundle them for a substantial discount.

      That makes sense, but there's a fly in the bundle ointment: Almost always, at least one of the bundled services will be terrible. It might have cheap — or even used! — equipment, spotty service, minimal features, or (all too often) all of the above. Even though you save money with a second-rate service, you shouldn't have to live like that.

      Long-term (read: loyal) customers pay more, not less

      If you're a regular customer at your local coffee shop, every now and then the manager might slip you a free coffee or muffin. If you buy lots of clothes at a local independent retailer, the owner might give you a discount on a larger purchase. What these small businesses understand is the value of customer loyalty: It pays in the long term to keep regular customers happy.

      Your cable company understands this, too, right? Hah, don't make me laugh! In fact, your cable provider probably does the opposite. That is, they probably offer discounted subscriptions to new customers, while charging substantially higher prices to long-term subscribers. It's madness, but welcome to the wacky world of the cable company!

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