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Justin. High Concept: Movies and Marketing in Hollywood. Austin: University of Texas Press, 1994.

      Mr. Smith Goes to Washington (1939)

      Since You Went Away (1943)

      Meet Me in St. Louis (1944)

      Indiana Jones and the Temple of Doom (1984)

      Independence Day (1996)

      Pleasantville (1998)

      Gladiator (2000)

      An Inconvenient Truth (2006)

      Avengers: Infinity War (2018)

      Part II

      RACE AND ETHNICITY AND AMERICAN FILM

      INTRODUCTION TO PART II:

      What is Race?

      These allegedly “scientific” theories of race have now been debunked as culturally constructed ideological arguments meant to uphold the supremacy of one group over another. Historically, it has always been easier to discriminate or even enslave one group of people when another group can justify “scientifically” that groups of people are either inferior or superior. Another way of putting this is that skin color in itself does not make someone better or lesser than someone else: it is the cultural and ideological meaning of skin color that allows for such classifications to be made. Scientific discourse, though, is not the only manner in which ideological messages about race are dispersed. Consequently, even as modern science has given up the idea that race is an important biological distinction to make, it remains a powerful socio‐cultural concept embedded in many ideological state apparatuses, including the media. To the present day, most people still consider human beings according to certain racial criteria.

      Complicating matters further is the concept of ethnicity, which is a term similar to race but often used in less specific ways. Unlike most classical definitions of race (based on “scientific” data), definitions of ethnicity usually acknowledge a social dimension to its meaning. Ethnicity is thus understood as a social grouping based upon shared culture and custom. For example, while Native Americans as a whole have been historically thought of as part of the Mongoloid race, the various Native American tribes that flourished hundreds of years ago might perhaps be thought of as ethnic groups within the race, bound together by shared cultural customs. Race and ethnicity are also sometimes confused with nationality – the grouping of people based upon geographical and/or political boundaries. Obviously, cultural experiences and customs (ethnicities) often overlap with and themselves help define nationality, although in today’s world most nations are themselves comprised of people from a multitude of racial and ethnic groups, as is The United States of America.

      As this introduction implies, many people today argue that race and ethnicity (and even nationality) are outmoded concepts that only foster inequity and violence. Some cultural theorists have suggested that these concepts should be done away with altogether, reasoning that the only way to move beyond them

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