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model to a more proactive version in which veterinary teams provide solutions rather than just services, and pet owners become more engaged with the veterinary team in the pet care process. Pet‐specific care encourages active, ongoing veterinary care throughout a pet's life as a continuum of care, rather than just a passive transaction‐based process. The approach can result not only in happier, healthier pets, but also healthier families, practices, and communities.

      For veterinary medicine to provide real value to pet owners and derive real success for veterinary practices, there is a need to focus on being proactive, appreciating risk factors, detecting problems early, closing compliance gaps, and managing through evidence‐based guidelines.

      1.1.2 Terms Defined

      Care Pathway: A step‐by‐step approach to the management of specific conditions in specific patient populations.

      Companion Diagnostics: A method to test safety and efficacy of a drug specific to a target patient group, breed, or otherwise identified individual (biomarkers, genetic markers, etc.).

      Continuum of Care: The delivery of healthcare over a period of time, such that intervention at any point on the timeline affects quality of life in the period afterwards.

      Healthspan: The portion of a pet's life in which it is considered generally healthy, in contradistinction to lifespan which is the quantity of time a pet is alive.

      Level of Care: The intensity, appropriateness or competence of care provided.

      P4 Medicine: The clinical face of systems medicine, P4 medicine is Predictive, Preventive, Personalized, and Participatory. Its two major objectives are to quantify wellness and demystify disease.

      Pet Parent: A term used to designate that the relationship between individuals and their pets is more than just ownership. Such individuals endeavor to do what is best for their pets and seek to maximize the benefits of the human–animal bond for both parties.

      Spectrum of Care: The availability and accessibility of veterinary medical care regardless of the socioeconomic status of the pet owner.

      Stratified Medicine: An approach to medical care designed to segment or stratify patients into groupings with similar disease profiles, attributes, or presumed response to specific therapies.

      Theranostics: A combination of diagnostics and therapy in which specific targeted therapy is based on specific targeted diagnostic tests.

      Toxgnostics: The identification of genetic variants that predict adverse reactions to specific drugs.

MAIN CONCEPTS

      Pet‐specific care involves approaches that allow predictions to be made as to an individual's susceptibility to disease, its possible prevention, prospects for early detection, the course of that disease, and the disease's likely response to treatment.

      The goal of pet‐specific care is to prevent disease, if at all possible, or to decrease the impact of the disease on the patient, thereby improving the pet's quality of life. This is typically accomplished by identifying risk factors so that veterinary teams and pet owners can be proactive in instituting lifestyle modifications and increased veterinary surveillance so that problems can be detected at the earliest opportunity, hopefully while they are still subclinical, and when there are typically the most options available for successful management.

      Pet‐specific care is also known by several other terms, including:

       Personalized medicine

       Precision medicine

       Pet‐centric care

       Client‐centric care

       Lifelong care

       Theranostics

       Stratified medicine

       Predictive medicine

       Patient‐specific medicine

       P4 medicine

       Genomic medicine

       Individualized medicine.

      1.1.3 Why Pet‐Specific Care?

      The fundamental premise of pet‐specific care is that each pet has unique attributes (genetic and otherwise) that make them susceptible to health issues and that by better understanding this uniqueness, we can more specifically tailor care to the needs of the specific pet and owner. At the present time, most of the research has focused on being able to predict susceptibility to disease, but the potential exists to also predict which medical treatments are most likely to be safe and effective, and which are best avoided in an individual. It might even be possible to predict which diets would be most appropriate for specific pets.

      Pet‐specific care has the potential to change the way we consider, identify, and approach medical management issues and it can not only streamline evidence‐based care, but can help us minimize harmful side effects, ensure more beneficial outcomes, and even help clients save money on their veterinary care by avoiding processes less likely to be successful.

      In the current veterinary business model, most veterinary practices engage in routine examinations, vaccinations, and parasite control, but otherwise assume a reactive posture to healthcare issues, waiting for the onset of clinical disease before intervening. Once a clinical disease condition is recognized, the prudent approach would be to recommend an evidence‐based approach to management (see 2.1 Evidence‐Based Veterinary Medicine and Personal Bias) with facilitated compliance, but in many hospitals, the approach, even for very basic conditions, is left up to the individual clinician. The problem with this approach is that veterinary businesses like to tout the exceptional level of care they provide to their clients, but without consistency of care (see 9.8 Ensuring Consistency of Care), there can be no assurance to clients about the level of care provided; it will vary based on the experience and expertise of each individual veterinarian in the practice.

      Pet‐specific care adopts a more comprehensive approach to the situation, concentrating preferentially on health management, risk assessment, prevention, early detection, appropriate treatment, facilitated compliance and then patient management over the long term (concentrating on healthspan rather than lifespan).

      Let's illustrate this philosophy with a common example – osteoarthritis. Most veterinarians diagnose osteoarthritis when a pet has lameness or displays discomfort when getting up or lying down. Diagnostic testing at this stage may indicate fairly advanced osteoarthritis evident on radiography. We might be content that we have correctly diagnosed the problem, but our human physician counterparts would likely consider this a Pyrrhic victory – their goal would have been to identify the problem much earlier and seek to change the course of the disease process, preferably so the individual never goes on to have chronic pain and mobility issues. At that point, the physician would make recommendations according to accepted guidelines, and if the patient was not responding as anticipated, would refer the patient to a specialist in a systematic fashion.

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