The YouTube Formula - Derral Eves

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… How Do I Learn about My Audience? Action Exercise 12 Recon and Research Reconnaissance Research The Ultimate Unicorn: Jesus Action Exercise 13 Content Is King Ads with Impact What Is Content, Exactly? Pattern of Narration: Storytelling Making Your Content Pop Authenticity and Emotional Connection Content for Sales It Works Across the Board Make a Lasting Impact Action Exercise 14 Feedback Is Queen Human Feedback Data Feedback Human + Data Feedback: A Winning Combo Action Exercise 15 Title and Thumbnail: Success Starts with a Click Grabbing Attention Visually: The Science Thumbnail Strategies Video Titles Downloadable Tools for Title Generation Action Exercise 16 Engaging Viewers' Attention So They Watch More Respect Your Viewer's Commitment Engagement and Disengagement Triggers How to Read the Metrics Average Views per Viewer The 50% Rule The 30% Rule Maintain the Value Proposition Message First Pattern Interrupts Mastering Engagement Action Exercise 17 Creating a YouTube Content Strategy Part One: Strategize for Your Audience Part Two: Strategize to Leverage the Algorithm Action Exercise 18 Building a Community around Your Content Creation Story Creed Icons Rituals Sacred Words/Lexicon Nonbelievers Leader Distribution The Ninth Fundamental The People Are the Brand Action Exercise 19 Optimizing, Launching, and Promoting Your Video How to Upload a Video How to Optimize a Video How to Launch Content How to Promote a Video Promote Organically First Paid Strategies to Grow an Audience Paid Strategies to Sell Action Exercise 20 Tweaking Your Content Real‐Time Tweaks versus Long‐Term Tweaks How to Determine Your Baselines What to Do with Your Real‐Time Baselines Have Backup Plans Ready What to Do with Your Long‐Term Baselines Split Testing Small Tweaks Just Do It Action Exercise 21 Try, Fail, Analyze, Adjust: Your YouTube Success

      11  Appendix: Free YouTube Formula Bonus Companion Course

      12  About the Author

      13  This Is Not Your Normal Acknowledgement

      14  Index

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