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      products that last – 11

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      Introduction and growth

      Maturity

      Sub-optimal in most cases because of the high introduction rate of technological innovations.

      Consider changing to Hybrid, Access or Performance to generate

      additional revenue over product lifetime and control over resources.

      Consider changing to Hybrid, Access or Performance to generate additional revenue over product lifetime and control over resources.

      Optimize your product and service design, both of long life durables and short lived consumables.

      Optimize your product and service design, both of long life durable products and short lived consumables.

      Optimize your product and service design, both of long life durable products and short lived consumables.

      Optimize your service design. Consider changing to Access or Performance for increased revenue over product lifetime and control over resources.

      Optimize your service design. Consider changing to Access or Performance for increased revenue over product lifetime and control over resources.

      Optimize your service design. Consider changing to Access or Performance for increased revenue over product lifetime and control over resources.

      Increase the total lifetime use of a product before it becomes

      obsolete.

      Consider changing to Performance to increase revenue and maximize total product life time use.

      Consider changing to Performance to increase revenue and maximize total product life time use.

      Maximize the total lifetime use of a product before it becomes obsolete.

      Optimize your product and service design by implementing matching design strategies for this combination.

      Optimize your product and service design by implementing matching design strategies for this combination.

      WhICH Product Design Strategies apply to your product?

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      HIGH

      5

      Decline

      Attachment & Trust

      Durability

      Standardization & Compatibility

      Ease of Maintenance & Repair

      Upgradability & Adaptability

      Dis- & Reassembly

      Products that Last flow diagram: Questions for identifying the right business model and product design strategy.

      product integrity

      chapter

      1

      start anywhere

      1

      14

      H2O

      ~

      PRODUCT

      SERVICE

      systems

      material

      selection

      chemical

      compound

      sociological systems

      techno-logistic

      systemS

      territory of this publication

      product

      The product domain is wedged between product service systems and available material choices. This book is about interventions within the circle of influence of designers and businesses.

      products that last – 15

      This ongoing family ritual represents a minute part of a stream of mass production, consumption and destruction of zillions of goods. So, what’s new? Now imagine a different setting, one in which people lead a comfortable life without the constant noise of making and breaking products in the background. Companies focus on long-term convenience by offering products with lasting value and making a profit through exploiting and sustaining those products. This requires a drastic change towards entirely different ways of doing business and, consequent-ly, a shift in what designers should focus on. The easy part is that the basics for alternatives have been around for ages. It is just that never before were they regarded as ways to engage in trade with a view to the extension of product life and saving materials and energy. Products that Last, provides a range of business models and design strategies with examples and backgrounds. It intends to serve as an inspiration to make the change happen. It is essential, therefore, that the subject matter of Products that Last is kept simple and that the overview provided is a clear one.

      It concerns a shift of emphasis in the way entrepreneurs and designers develop and exploit goods

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