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on August 16, 2019, the price of Apple Inc. stock closed at $206.50. At that time, the firm had 4.5 billion shares outstanding in the hands of investors. Combining the two values, on August 16, 2019, the market capitalization of Apple, Inc. was about $928.8 billion ($206.40 per share × 4.5 billion shares outstanding = $928.8 billion of market capitalization).

      Different size categories of stock include large-cap (large-capitalization), mid-cap (mid-capitalization), small-cap (small-capitalization), micro-cap (micro-capitalization), or even nano-cap stocks. Nano is a prefix used to represent a one-billionth part of something – here, nano-capitalization stocks.

      Collectively, large-cap companies may be considered the backbone of the U.S. economy. For example, the total market capitalization of the S&P 500 Index firms consists of roughly 80 percent of the market capitalization of the entire stock market. By comparison, small-capitalization and micro-capitalization firms are often young and focus on one or two niches of expertise.

      Much like market-cap classes, debt issues can also be categorized by class. Bond categorization, however, is more likely to be by the identity of bond issuers and maturity than by size. Commonly used bond segments include classifications such as long-term corporate, long-term government, municipal issues, and short-term issues, which include U.S. Treasury bills.

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      This table shows the statistics of various classes of financial assets between 1926 and 2018.

Asset Classification Geometric Mean Returns (%) Arithmetic Mean Returns (%) Standard Deviation of Returns (%)
Large-cap stocks 10.0 11.9 19.8
Long-term corporate bonds 5.9 6.3 8.4
Long-term government bonds 5.5 5.9 9.8
U.S. Treasury bills 3.3 3.4 3.1
Inflation 2.9 3.0 4.0

      A review of the data shown in Table 3.3 provides good insight into the average returns and risks of basic asset classes over time. Based on their long-term geometric mean rate of return, large-capitalization stock investments provide at least four percentage points more annually on average over the long-term than long-term corporate bonds. This difference might look modest for one or two years, but it makes a big difference after accumulation over the years.

      Consider that a $1 investment in large-cap stocks at 10 percent a year grows to $2.59 over 10 years, $45.25 in 40 years, and $2,048.40 in 80 years. Alternatively, investing $1 in long-term corporate bonds at 6 percent a year only returns $1.79 in 10 years, $10.29 in 40 years, and $105.78 in 80 years.

      The substantially higher returns available over the long term with stock investments beg an important question: Why do investors hold bonds with lower returns or even Treasury bills with much lower returns? A partial answer may lie in the last column of Table 3.3, which shows the amount of risk quantified as the standard deviation of expected returns for the investment alternatives.

      The standard deviations of stock classes are more than twice the standard deviation of bond classes. Note that an easy but often inaccurate way to interpret standard deviation is to consider that it quantifies the amount of a variation from the mean over time. For large stocks, a standard deviation of 19.8 percent suggests that while the average arithmetic return on those stocks was 11.9 percent between 1926 and 2018, that return had a range of returns between −7.9 percent and 31.7 percent, which is a spread of 39.6 percentage points. By comparison, long-term corporate bonds provided an average return of 5.9 percent with a standard deviation of only 8.4 percent over the same period, which equates to a possible range of returns from −2.5 percent to 14.3 percent, or a spread of only 16.8 percentage points, which is about 40 percent of the range of large-company stocks.

      Although investors must still bear uncertainty with bond investments, the magnitude of accepted risk is much smaller than that of stock investments. Furthermore, the standard deviation of U.S. Treasury bills is only 3.1 percent, implying that for investors of Treasury bills, returns were much lower, but with an average return of only 3.3 percent, possible losses are low.

      A further look into the various classes of equity provides a clear pattern of both returns and risk. The relative performance comparison between large and small companies has attracted interest from both finance scholars and practitioners. For example, Fama and French (1993) find that firm size is a key factor determining stock returns, as small firms outperform large firms in the long-term.

      This difference can be explained from a risk perspective. Although large-cap stocks tend to be more stable than smaller stocks, as shown by their relatively lower standard deviation of returns, they also provide lower average returns. At the other end of the spectrum, micro-cap stocks, many of which are risky gambles with the potential for high levels of growth, also have a high potential for failure as evidenced by their long-term arithmetic average returns of 17.7 percent between 1926 and 2018 and their accompanying 38.5 percent standard

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