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darn money goes to the investor.” For decades, index funds struggled to gain attention, in part because their “rents” were so low that the fund managers had few dollars to spend on marketing. Fourteen years later, in 2018, according to Morningstar, Inc., $301 billion flowed into index funds and $458 billion flowed out of active management. Investors are (finally) catching on and roughly $2 billion in annual “rent” charged by active managers evaporated.

      What makes a good investment? It's such a simple question, but not an easy one to answer. We never know in advance whether an investment will succeed. By their very nature, investments involve uncertainty. Nevertheless, one can evaluate proactively whether something is a good investment. To me, a good investment has more upside potential than downside risk; it's asymmetric. The investment becomes even more attractive when its upside can compound for a long time; it has high potential magnitude. A third valuable attribute is a favorable probability of success; 30% odds of doubling one's money is a lot better than 10% odds of doing so.

      Retaining 75% to 90% of the same gross profits versus 45% to 50% can have profound effects on symmetry, magnitude, and probability assessments, especially when asset growth compounds over years and decades. But almost no one – academics, advisors, clients – has done the math, measured the differences, and adapted investment strategy or tactics to take these differences into account.

      When we pay tax, that portion of profit goes to the government and is no longer in our portfolio. It can't grow for us, it can't pay dividends, it's removed from an advisor's assets under management. On the other hand, if tax payments on an investment can be deferred, the amount that otherwise would be used to pay tax in a given year has the potential to keep compounding, indefinitely.

      Being seen as a successful money manager is good business. Skillfully crafted brochures and sales pitches describe investment processes that involve careful analysis of investment options, how decisions are made to buy the best ones, regular reevaluation of those decisions as relative values change, and how to upgrade the portfolio to achieve the best possible results. Tax-exempt investors are indifferent about whether a manager makes a thousand decisions a minute, ten a week, five a month, two a year, or none at all, as long as the results are there.

      Given all these differences, it's not acceptable to manage taxable and tax-exempt portfolios using the same investment theories, the same analysis, the same structures, and the same metrics of performance. We taxable investors need to think and act differently, and our advisors should too. This manifesto will tell you how.

      Tax rates are not uniformly applied either: we pay a tax rate on investment income, on short-term capital gains, and on earned income that is about 50% higher than the rate payable on long-term capital gains. Unrealized capital gains can grow tax deferred until the security is sold, sometimes years or decades after purchase. But taxes on earnings, investment income, and realized gains must be paid currently. The character, scale, and timing of profits all impact what ends up in our pockets. When tax is paid, the opportunity to compound those lost dollars in our portfolio evaporates – forever.

      In the world of taxable investors, the interplay of fees and taxes also affects profits. Depending on an investment's structure, sometimes fees reduce taxable and actual profits equally. For example, management fees and expenses in mutual funds and ETFs are deductible from profits before calculating taxes. However, under the Tax Cut and Jobs Act of 2017, for hedge funds, private equity funds, other limited partnership funds, and separate accounts, investment management fees do not reduce your taxable profits, even though they reduce your actual profits. You read this correctly, the investment structure causes taxable profits to be higher than actual profit. The tax character of these fees makes them particularly costly.

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