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of the world and the finality of death – the Epicureans worked out a system covering both the natural world and the human world. They tried, ambitiously, though not always convincingly, to explain the origins of the cosmos, the causes of volcanoes and earthquakes, the evolution of life and the origins of war, poverty, dominion and servitude, appealing only to physical processes and human inventions and decisions. They explained what morality and justice are all about and warned of the dangers of belligerent and kleptocratic rulers. They made suggestions as to how to live with less fear and regret and what attitude to take in the face of adversity. Unlike their main philosophical rivals, the Stoics, they did not believe the mind is all-powerful in the face of adversity or that we should strive to repress our emotions, griefs and passions. Their moral philosophy is relational rather than individualistic. And unlike the other, more influential schools of ancient philosophy, especially the Platonic and the Aristotelian, the Epicureans welcomed women into the sect.

      By convention the Epicureans meant perceptions, attitudes and beliefs dependent on our specifically human constitution and reflected in our categories and the words we use. Epicurus’s Greek forerunner, the philosopher Democritus, stated: ‘By convention sweet, by convention bitter, by convention hot, by convention cold, by convention colour: but in reality, atoms and the void.’ The sweetness of honey and the bitterness of rocket depend on our taste receptors, and colours, too, are perceived differently by different animal species and even by different individual humans. Poverty and marriage are not found in nature; they are understood differently by different groups of humans and have different implications, depending on where you are and what group you identify with.

      Many customs and policies that are purely conventional are assumed to be based in nature and treated as just, beneficial and unchangeable. Some examples, which I will discuss later in the book, include our supposedly natural selfishness and our supposedly unlimited desire for material goods. The assumption that acquisitiveness is a primary human drive provides the rationale for the way we organise and reward work. The supposed natural differences between men and women, in respect of their abilities, temperaments and interests, provides the rationale for giving women less of many of the things that men enjoy in greater abundance, especially social freedom and the opportunity to develop their talents and contribute to how the world is going to look and operate.

      Although I have found Epicurean philosophy to be a rich source of ideas for thinking about nature, society, and personal life, the decision to write about Epicureanism for a broader readership presented a challenge nothing like the ones I was used to in my professional role.

      Second, Epicureanism is an optimistic philosophy, but it is not the intellectual equivalent of comfort food. Lucretius described Epicurus’s world view as bitter medicine that he aimed to sweeten through the sensuous imagery of his poetry. The Epicureans were concerned with how to think clearly and objectively about the world and about our social and political relations with one another, and they did not shrink from stating inconvenient truths. Could modern readers be persuaded that it was worth taking the medicine?

      In fact, Epicurus did consider pleasure, including pleasure in food and drink, to be not only the main motive of our actions but also the supreme good. As he put it:

      Pleasure is our first and kindred good. It is the starting point of every choice and of every aversion, and to it we come back, inasmuch as we make feeling the rule by which to judge of every good thing.

      This may strike you as an unacceptably frivolous and selfish claim. What would the world look like if everybody forgot about calories, the family, sales goals, deadlines, grades, the nation, truth, honour and responsibility and instead went all-out in the pursuit of pleasure? What about the sexually transmitted diseases, overdoses and bankruptcies that would inevitably follow? What about the feelings, pleasures and choices of the sadist? And isn’t the pursuit of pleasure expensive and ecologically irresponsible?

      Although Epicureanism is a way of life, this is not a lifestyle book in the usual sense. I start off with a generous helping of Epicurean physics, the theory of nature and history, with the Epicurean theory of everything. My contention is that ethical and political values are grounded in particular ways of seeing

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