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that:

      1 Traditional journalism has problems. Technology has evolved rapidly in recent years, and news organizations are struggling to keep up with audience needs and the impact of new platforms on the industry. Journalists needs to find new ways to tell stories that resonate with audiences.

      2 Audiences will not be ignored. Online metrics and trending topics tell us what stories readers view and share. They also want to keep reporters accountable for their information. We have to incorporate their preferences into our news decisions and be transparent in our reporting processes.

      3 Journalists have a responsibility to inform. Just because we know readers like soft news stories with low impact does not mean journalists should pander to those interests. Reporters must find ways to tell meaningful stories that better resonate with readers without dumbing them down.

      4 We need to use new tools and methods to engage audiences and enhance trust. The accessibility of information online has made it difficult for readers to differentiate journalists’ work from that of others who are not constrained by journalism principles. Journalists need to combat misinformation online and find ways to gain audience loyalty and trust using new storytelling methods and multimedia tools.

      Notes

      1 Pew Research Center. (2018, December 10). “Social Media Outpaces Print Newspapers in the U.S. as a News Source.” Accessed at: http://www.pewresearch.org/fact-tank/2018/12/10/social-media-outpaces-print-newspapers-in-the-u-s-as-a-news-source/.

      2 AJ Agrawal. (2016, April 20). “What Do Social Media Algorithms Mean for You?” Forbes. Accessed at: https://www.forbes.com/sites/ajagrawal/2016/04/20/what-do-social-media-algorithms-mean-for-you/#3267e97ba515.

      3 Maksym Gabielkov, Arthi Ramachandran, Augustin Chaintreau, and Arnaud Legout. (2016). “Social Clicks: What and Who Gets Read on Twitter?” ACM Sigmetrics. Accessed at: https://hal.inria.fr/hal-01281190/document.

      4 U.S. Census Bureau. (2000, August). “Home Computers and Internet Use in the United States: August 2000.” Accessed at: https://www.census.gov/prod/2001pubs/p23-207.pdf.

      5 Pew Research Center. (2018, February 5). “Mobile Fact Sheet.” Accessed at: http://www.pewinternet.org/fact-sheet/mobile/.

      6 Amy Mitchell, Jeffrey Gottfried, Michael Barthel, and Elisa Shearer. (2016, July 7). “Pathways to News.” Pew Research Center. Accessed at: http://www.journalism.org/2016/07/07/pathways-to-news/.

      7 Elisa Shearer and Jeffrey Gottfried. (2017, September 7). “News Use Across Social Media Platforms 2017.” Pew Research Center. Accessed at: http://www.journalism.org/2017/09/07/news-use-across-social-media-platforms-2017/.

      8 Rebekah Dawn Giordano. (2014, May). “Tweeting the Boston Marathon Bombings: A Case Study of Twitter Content in the Immediate Aftermath of a Major Event.” University of Nebraska-Lincoln. Accessed at: http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1001&context=journalismprojects.

      9 Timothy Burke. (2018, March 31). “How America’s Largest Local TV Owner Turned Its News Anchors Into Soldiers in Trump’s War on the Media.” Deadspin. Accessed at: https://theconcourse.deadspin.com/how-americas-largest-local-tv-owner-turned-its-news-anc-1824233490.

      10 David Beard. (2018, April 2). “Morning Mediawire: Local News Is Shrinking From the Sinclair Effect.” Poynter. Accessed at: https://www.poynter.org/newsletters/2018/morning-mediawire-local-news-is-shrinking-from-the-sinclair-effect/.

      11 Justin Wm. Moyer (2014, September 4). “Betty White Is Not Dead.” The Washington Post. Accessed at: https://www.washingtonpost.com/news/morning-mix/wp/2014/09/04/betty-white-is-not-dead/?noredirect=on&utm_term=.0e411c9c8d04.

      12 Pamela J. Shoemaker and Stephen D. Reese. (2014). Mediating the Message in the 21st Century. New York, NY: Routledge.

      13 Gallup. (2019). “Confidence in Institutions.” Accessed at: https://news.gallup.com/poll/1597/confidence-institutions.aspx.

      14 Uri Friedman. (2018, January 21). “Trust Is Collapsing in America.” The Atlantic. Accessed at: https://www.theatlantic.com/international/archive/2018/01/trust-trump-america-world/550964/.

      15 Aaron Blake. (2018, April 3). “A New Study Suggests Fake News Might Have Won Donald Trump the 2016 Election.” The Washington Post. Accessed at: https://www.washingtonpost.com/news/the-fix/wp/2018/04/03/a-new-study-suggests-fake-news-might-have-won-donald-trump-the-2016-election/?noredirect=on&utm_term=.7785a716749b.

      16 Donald J. Trump (@realDonaldTrump). (2017, February 17). Twitter, 3:48 p.m. Accessed at: https://twitter.com/realdonaldtrump/status/832708293516632065?lang=en.

      17 The Lenfest Institute. (n.d.). “About Us—Local Journalism, Innovation, Democracy.” Accessed at: https://www.lenfestinstitute.org/about/.

      18 Indira Lakshmanan and Rick Edmonds. (2018, August 22). “Finally, Some Good News: Trust in the Media Is Up, Especially for Local Media.” Poynter. Accessed at: https://www.poynter.org/news/finally-some-good-news-trust-news-especially-local-media.

      Chapter 2 Concepts for Practicing Feature Storytelling

      Stock.com/damircudic

      Diving In: Becoming a Feature Writer

      Feature storytelling is not exclusive to specialized beat teams or elite magazine contributors; it is a type of journalism used by every reporter to help readers gain a fuller understanding of issues and truly immerse themselves in the experiences of others. A reporter on the crime beat might spend time riding along with police officers on duty and produce a narrative about the experience. A government reporter could research the history of a famed landmark, explaining its background, significance and the various contributions taxpayers make to maintain it. A courts reporter could publish a series of profiles on convicts who have earned degrees or learned trades while in prison.

      A feature reporter needs to demonstrate the qualities characteristic of every journalist: tenacity, curiosity, keen eyes and open ears. Beyond that, reporting features requires a thirst for knowledge, pressing you forward toward truth and deeper understanding. You have to be versatile and open-minded, ready to change directions at a moment’s notice to go wherever the story takes you.

      Feature storytelling allows you to tell a wide range of stories in ways that are fun and rewarding for you and engaging for your audience. Breaking news brings a rush of adrenaline and excitement, but feature stories help reporters to really shine, demonstrating their storytelling skills and adding value that will serve your readers as they dive deeper into the news.

      There are so many story types to choose from, it is hard to get bored writing features. Good feature writers let the story and sources dictate the style rather than trying to fit the news into a premade box that may be efficient but less fulfilling. Feature journalism is both challenging and rewarding, and the techniques discussed here will help you find new ways to approach and write articles that will engage your audience.

      Telling Stories With Value

      When journalists assess an event, they use news values—attributes that determine whether they should pursue a story, how much time and length to devote to it and where it should be placed in the news product. To make these decisions, reporters and editors ask questions about the occurrence, guided by the following news values (see Figure 2.1).

      Figure 2.1 News Values Impact

       Impact. How much does the story matter to our readers? How many people might be affected by it?

       Timeliness. Did it happen recently? Is there a particular day/month

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