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Hoffman to claim, following the riots in Chicago, that he hoped to fashion himself as a combination of Fidel Castro and Andy Warhol, or to write “FUCK” across his forehead—a move that he initially said would keep anyone from taking his picture—for a studio shoot with fashion photographer Richard Avedon?77 Through an analysis of the Yippies’ various media myths, one begins to see that their tactics may not have been designed simply to provoke the authorities but also to transform the futility of opposition decried by Marcuse, Brustein, Brackman, and others into its own historically specific form of technologically mediated transgression.

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