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cocktails.

      −Jim Meehan opens PDT in New York City, and the telephone booth entrance creates headlines.

      −Eric Seed brings crème de violette back into America after being unavailable for almost ninety years.

      −St. Germain Elderflower Liqueur, Chivas Regal 25, Absolut New Orleans, Kubler absinthe, Appleton Estate Reserve, 360 vodka, Grey Goose Le Poire, and Tanqueray Rangspur are introduced.

      −Greg Boehm begins to reproduce and publish vintage cocktail books.

      −Don Lee invents fat washing by infusing bacon with Bourbon and creates the Benton’s Old-Fashioned at PDT in New York City.

      −Donald Trump introduces Trump vodka (and he does not drink).

      −Colin Kimball launches the Small Screen Network bringing professional online bartending videos to the cocktail community.

      −Derek Brown opens the first stand-alone craft cocktail bar in DC, the Gibson, with Eric Hilton, one of the founding members of Thievery Corporation.

      −CeeLo Green introduces Ty Ku Sake.

      −David Wondrich publishes the James Beard Award-winning Imbibe!

      −Jared Brown and Anistatia Miller publish Mixologist: The Journal of the American Cocktail Vol. 2.

      −Tobin Ellis is selected as the number-one bartender in America to compete against Bobby Flay in his TV show Throwdown! with Bobby Flay, making Ellis the first successful award-winning flair bartender to cross over to the craft cocktail world.

      2008 − The Sazerac becomes the official cocktail of New Orleans through Bill No. 6.

      −Julie Reiner opens Clover Club in Brooklyn, New York.

      −Indiana Jones and the Kingdom of the Crystal Skull debuts and Dan Aykroyd introduces Crystal Head vodka which comes in a glass skull head. Coincidence?

      −LXTV associated with NBC hosts a TV show sponsored by Absolut vodka titled On the Rocks: The Search for America’s Top Bartender. The intro of the show says that there are more than 500,000 bartenders in America.

      −Sasha Petraske opens White Star absinthe bar in New York City.

      −Jeff “Beachbum” Berry publishes Sippin’ Safari.

      −Cocktail Kingdom is launched, selling high-quality master mixology bar tools.

      −Robert Hess publishes The Essential Bartender’s Guide.

      −Prairie organic vodka, Tru2 organic gin, Compass Box Hedonism Maximus Scotch, Cape North vodka, Jett vodka, Canadian Club 30, (ri)1 Kentucky Straight rye, Maestro Dobel Diamond tequila, Siembra Azul tequila, and 1800 Silver Select tequila are introduced.

      −Scott Beattie publishes Artisanal Cocktails.

      −Bridget Albert publishes Market Fresh Mixology.

      −Dale “King Cocktail” DeGroff publishes his second book, The Essential Cocktail.

      −Natalie Bovis publishes the first nonalcoholic craft mocktail book, Preggatinis: Mixology for the Mom-to-Be.

      2009 − The Ritz-Carlton launches a new global “Bar Experience” that features an edible bar menu with a fresh twist on solid and traditional cocktails.

      −Sasha Petraske opens Los Angeles’s first craft bar, the Varnish, with Eric Alperin. One year later, Alperin teaches actor Ryan Gosling how to make an Old-Fashioned for the 2011 film Crazy, Stupid, Love, which combined with the popularity of the Mad Men Old-Fashioned sparks a new interest for a new generation and becomes the number-one most ordered cocktail of the year.

      −The Mai Tai becomes the official cocktail of Oakland, California.

      −Justin Timberlake introduces 9:01 Tequila. He names it 9:01 because he says that is the time when things start happening at night.

      −Absolut airs a bartender mixology TV show special called On the Rocks.

      −Tobin Ellis starts the world’s first pop-up speakeasy series called Social Mixology.

      −Sasha Petraske opens Dutch Kills in Long Island City, New York.

      −Dry Fly vodka, Stolichnaya Elit vodka, Charbay tequila, Evan Williams single barrel, Beefeater 24, Appleton 30, Double Cross vodka, Bluecoat gin, Vieux Carré absinthe, Bulldog gin, Citadelle Reserve, and Fruitlab organic liqueurs are introduced.

      −Ted Haigh publishes the second edition of Vintage Spirits and Forgotten Cocktails: From the Alamagoozlum to the Zombie 100 Rediscovered Recipes and the Stories Behind Them.

      −Rap star Ludacris introduces Conjure Cognac.

      −On November 6—to celebrate their fifteenth anniversary—Consejo Regulador del Tequila wins a Guinness World Record for the largest display of tequila at Hospicio Cabañas, Guadalajara, Mexico. They display 1,201 bottles of tequila from all the states in Mexico.

      Darcy O’Neil’s award-winning 2010 book, Fix the Pumps. © Paul Mitchell

      2010 − David Wondrich publishes Punch: The Delights (and Dangers) of the Flowing Bowl.

      −Jeffrey Morgenthaler ages a barrel of Negronis and kick-starts the barrel-aged cocktail movement.

      −Delta Airlines adds simple fresh cocktails on their flights.

      −Darcy O’Neil publishes the award-winning book Fix the Pumps.

      −Chambord vodka, Zucca Amaro, Solerno blood orange liqueur, Maker’s 46, Evan Williams Cherry Reserve Kentucky, ZU Zubrowka Bison Grass vodka, Ransom Old Tom gin, Glenfiddich 40, Bacardi Reserva Limitada rum, Avión tequila, Dulce Vida tequila, Eades Small Batch Speyside whisky, Conjure Cognac, Cognac Frapin Domaine Château de Fontpinot XO, Etude XO Alambic brandy, Bottega Sambuca d’Anice Stellato, Rökk vodka, and Purity vodka are introduced.

      −Virgin America Airlines offers a few classic cocktails to passengers.

      −Zane Lamprey hosts an alcohol travel show, Three Sheets.

      −Tony Abou-Ganim publishes The Modern Mixologist.

      −New trends include slow cocktails (growing your own herbs at home and at the bar), barrel-aged cocktails, pre-Prohibition-style classic cocktails, cold maceration, molecular mixology, mezcal and tequila forward cocktails, punches, moonshine, genever, ginger beer, coconut water, almond milk, shrubs, honeycomb, gourmet bitters, organic products, quality vermouth, tiki bars, all types of ice, soda fountain equipment, siphons, Red Rover Bartenders (celebrity bartenders swapping/traveling to bartend at other bars), flair bartenders crossing over to mixology, spirit and cocktail classes, craft dive bars, cocktails on tap, regular bars with skilled bartenders and good drinks, food and cocktail pairings, and cocktail networking through social media.

      −YouTuber turned Cooking Channel star—who also explores cocktails—hosts the TV show Nadia G’s Bitchin’ Kitchen.

      −The owners of the award-winning New York City bar Employees Only publish Speakeasy: The Employees Only Guide to Classic Cocktails Reimagined.

      −The Dry Martini Bar in Barcelona sells their one millionth Martini on June 30. The cocktail bar has had a giant digital counter since 1978 that has been tracking the classic Martinis made with gin or vodka.

      Jamie Boudreau at Canon in Seattle, Washington. © Jamie Boudreau

      2011 − Ryan Gosling makes an Old-Fashioned in the film Crazy, Stupid, Love, which results in the cocktail being ordered more than ever.

      −The cocktail competition Speed Rack is launched by Lynnette Morrero and Ivy Mix.

      −On March 30, TGI Friday’s in the UK celebrate their twenty-fifth anniversary

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