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is that companies can manipulate desire through advertising and marketing techniques. “Desire” is the right word, because advertisers have often appealed to basic human drives—sex, food, the sense of belonging—to stimulate buying behavior.27 While consumer-centric accounts can provide useful insights into market transactions, they tend to exclude other parts of the commodity chain, such as production and distribution. Consumer models leave out the deep connections among commodity chains, social networks, and products. The following two examples illustrate this point.

      First, greater access to finance capital expanded consumption in the post-1980s period. Increased consumption wasn’t simply a consequence of the relentless desire for more stuff. Much of this yearning was underwritten and made possible by ballooning credit card debt and mortgage-backed revolving lines of credit. Access to more credit enabled consumer debt to explode from $5.6 billion in 1980 to more than $1 trillion by the end of 2007 (see figure 5).28 A typical American consumer could use a credit card or a second mortgage to increase their consumption even if wages declined or remained stagnant. Advertising is the second example of how consumer-centered accounts can obfuscate other forces at play. Ad agencies became more important in the consumption process only after producers developed the logistical infrastructure that allowed them to brand and distribute mass-produced goods.29

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      Finance capital and advertising both illustrate why it is necessary to break with models that explain consumption through a consumer choice lens. These rational choice models can naturalize major changes in capitalist modes of accumulation while ignoring the social contexts in which individuals operate. To understand how consumption is linked to regional space, we must embed it in a “larger web of social relations.”30 Such an approach helps to reveal the actors and nodes at each stage of the circulation process. A commodity chain framework can strip away any antisocial illusion that places too much emphasis on isolated individual choice. Commodity chains, as Ken Conca, Thomas Princen, and Michael Maniates argue, show how “consumption decisions are heavily influenced, shaped, and constrained by an entire string of linked choices being made, and power being exercised, as commodities are created, distributed, used, and disposed of.”31 It is time to move beyond the transactional spaces of consumption—stores and online shopping, for example—to explore how this infrastructure of desire—in particular the logistics of commodity distribution—has shaped metropolitan space. The goal here is to examine how ports and warehouses have expanded the geographical possibilities of contemporary capitalism.

      To determine why and how logistics became a prominent part of Southern California’s landscape, we need to place its growth within the wider global economic context of post-Fordist restructuring, especially because regional leaders pushed logistics as an antidote to deindustrialization. North America lost approximately six million manufacturing jobs between 1970 and 2010.32 Riverside, San Bernardino, Orange, and Los Angeles Counties lost more than five hundred thousand jobs between 1990 and 2010, a decline of 46 percent. Flexible production systems like JIT rendered older push-based manufacturing spaces obsolete. Once-mighty factories slowly withered away as capital sought newer facilities and cheaper labor in emerging industrial economies.

      China in particular became a major investment target because it offered access to large pools of relatively cheap labor. In addition, heavy state investment in economic infrastructure meant that companies could set up shop and reach tremendous economies of scale in a relatively short period of time. Foreign direct investment into China increased from $57 million in 1980 to $114.7 billion in 2010.33 The infusion of investment and state-backed capital enabled Chinese producers to quickly overtake both Mexico and Canada as the biggest importer of goods into the United States. By 2008 Chinese goods represented 16.1 percent of all U.S. imports, up from 6.5 percent in 1996 (see figure 6).34

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      China’s incredible rise as a center of production, when combined with U.S. consumption capacity, created new opportunities for Southern California’s ports to establish themselves as vital transpacific gateways. Private investors and regional boosters championed the idea that Chinese imports provided a solution to the region’s sagging job base, especially among blue-collar workers. A report commissioned by the Southern California Association of Governments (SCAG) argued that logistics was the “only route that the region has available to helping those workers achieve growing standards of living while simultaneously correcting the recent deep slide in Southern California’s relative prosperity vis-à-vis other major parts of the country.”35 The SCAG economists and planners believed that the region’s declining manufacturing sector could be replaced by global logistics. Their rationale seemed to make sense. If regions in the United States were losing manufacturing jobs as a result of economic restructuring, some could gain them back on the other end of the commodity chain by building extensive distribution networks that connected imported products with the insatiable appetite of the American heartland.

      Of course capital did not completely abandon cities in the United States after the late 1970s. Cities like Los Angeles capitalized on macroeconomic shifts by transforming themselves into transpacific trade gateways. Such a transition was possible because although U.S. production of commodity goods declined after the 1980s, American consumption did not. On the contrary, U.S. consumer demand—combined with the shorter product cycles and readily available credit discussed above—drove imported commodity shipments to record heights at the same time that U.S. production declined. Values of imported commodities jumped from $790 billion in 1996 to $2.1 trillion in 2008.

      Los Angeles and Long Beach adopted the global logistics development strategy and pushed ahead of other ports by implementing regional policies that expanded their capacity to absorb a larger portion of Asian imports. Local policy makers, led by the port authorities of Long Beach and Los Angeles, leveraged tremendous amounts of public resources to invest in infrastructure that allowed them to expand their throughput capacity. Billions of dollars were spent on infrastructure to modernize the ports for the global distribution market.36 For example, net investment in both ports topped $493,732,400 in 2006.37 Port authorities budgeted more than $2.5 billion in capital investments for the 2010 fiscal year. This did not include private and public spending on rail and transportation infrastructure both near and away from the ports.

      Local officials had reason to be happy with the results. Global economic restructuring and local infrastructure spending enabled the region’s share of imported goods to reach record levels. Export and import container volume grew from 9.5 million twenty-foot equivalent units (TEUs) in 1999 to 13.1 million by 2004,38 an increase of 38.2 percent.39 Imported container volume reached its peak at 8.1 million TEUs in 2006 and 2007 (see figure 7). While many pointed to 2008 as a year of major port decline, container volume remained relatively high. Port activity grew at such record rates during the 2000s that even a decline of 9 percent between 2007 and 2008 did not wipe out historically high volumes. By 2010 imports were on their way back up and reached 7.1 million TEUs.

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      JUST-IN-TIME URBANIZATION

      The proliferation of consumer goods was induced by one of the most dramatic changes in modern production and distribution that occurred during the 1980s, when Japanese automobile

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