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experience, undergraduates are intrigued by deep questions—such as whether or not they have free will or how independent or conforming they are—and enjoy thinking about and discussing them. These expansive questions will be tied to specific bodies of research and particular outcomes that will provide arguments and empirical evidence to further student thinking on these topics—even if social psychology is unable to definitively answer them.

      These fundamental issues cut across the major topics and are the following:

       Free will. Are we free to make our own decisions and choices? Are we in conscious control of our actions?

       Independence. Are we conformists or individuals following our own paths? How and when do others influence us?

       Rationality. Are we capable of truly objective or unbiased thinking? Can we separate our emotional and cognitive processes?

       Sociality. Do we need other people and, if so, why?

       The Self. Who am I? What is the nature of the self?

       Morality. Are humans intrinsically prone to and/or capable of truly prosocial/selfless behavior or are we naturally aggressive/selfish?

      Basic Principles of Social Psychology.

      Core Concepts articulates four fundamental principles of social psychology that are critical for understanding the field’s approach to the explanation of social behavior. The principles are that social behavior is purposive, stems from both dispositional and situational influences, is affected by how people construe the social world, and is cultural. The principles are useful because they serve as general guides to our thinking and as starting points for our empirical investigations into the causes of social behavior.

      Social Neuroscience and the Social Brain.

      Core Concepts is the only social psychology textbook that devotes a chapter to the origin and nature of the social brain and the methods of social neuroscience. The role of the brain in social behavior is increasingly studied, and understanding how the brain works is becoming essential to understanding social psychology. This chapter provides an accessible overview of brain biology and the primary tools of social neuroscience.

      Emerging Trends.

      Core Concepts is the only textbook that provides significant coverage to the relatively new fields of the social psychology of happiness, religion, and sustainability. Research on the first trend—happiness—has grown tremendously over the last decade and has yet to reach its apex. After decades under the radar, religion has caught the interest of social psychologists and is slowly emerging as a topic worthy of theoretical and empirical work and publishable in our major journals. I expect that we will see the study of religion moving closer to the mainstream of social psychology in the coming decade. The importance of understanding the social psychology of sustainability—our third trend—needs little explanation. We should—indeed we must—adopt more sustainable lifestyles if we are to prevent or at least slow catastrophic climate change. Social psychology has demonstrated its ability to tackle other difficult problems, and I am confident that it can help us here too. My hope is that students use what they learn in this section to begin changing the world.

      Pedagogical Highlights

      As a professor genuinely interested in meaningful learning and as the former director of Western’s Center for Excellence in Learning and Teaching, I have delved deeply into the scholarship of learning and teaching. My overall approach to this course—focusing on depth rather than breadth—and my inclusion of the pedagogical components described below—are in large part a result of what I have learned about the science of learning. Getting students to think about what they will read, are reading, and have read are crucial, as is learning how to apply material so that it becomes both meaningful and memorable.

      Each chapter includes the following:

       An introductory story, topic, or question relevant to the chapter content

       Think Ahead! questions designed to spur thinking at the beginning of the chapter

       Think Again! questions peppered throughout the text that are intended to provoke critical thinking, review key ideas, and encourage students to transfer knowledge to new applications. These questions could easily be deployed to stimulate small group, full class, or online discussion, and could serve as written assignments to be handed in or posted to a discussion board.

       Applying Social Psychology sections highlighting applications of social psychology to health, work, and the law

       Self-reflection exercises that allow students to respond to pertinent questions and then turn the page to learn more

       Presentation of research methods relevant to the chapter content

       Research boxes that illustrate hypotheses, methods, results, and conclusions of relevant studies

       Listing of Core Concepts at the end of each chapter

       Think Further! questions and applications at the end of each chapter to stimulate deeper thinking

       Suggested classic and recent readings at the end of each chapter

       Online student resourcesDirect links and access to relevant articles published by the Association for Psychological Science and the Society for Personality and Social Psychology provided at no cost to the student as well as links to scholarly videos, such as TED Talks and YouTube clipsRecent linked articles focused on key issues from the chaptersFlashcards for each glossary term15 practice questions for each chapter

       Online instructor manual with complete PowerPoint slides, lecture outlines, learning objectives, suggestions for in-class discussion and individual and small group activities, and downloadable graphics.

      So there you have it. I hope you find this textbook to be relevant, concise, accurate, and readable. I also hope that it will stimulate your interest and spur you to further explore the nature, causes, and consequences of social behavior. If you have questions, comments, and/or suggestions for improvement, I hope that you will contact me.

      Acknowledgments

      First, I’d like to thank the people at Sage: Executive Editor Reid Hester for helping to finalize the text and see it through to publication; Michael Carmichael and Luke Block at Sage U.K. for their guidance and patience and for keeping the book on track; Michele Sordi, vice president, for bringing me to Sage, embracing my vision for the book, and believing in me as an author; Nathan Davidson and Lucy Berbeo, for helping to strengthen the text and online materials; and Morgan McCardell, Keri Dickens, Monira Begum, and Allana Clogan, who provided valuable editorial assistance at various stages along the way. Second, I’d like to acknowledge Wendy Nelson who, as a publisher’s textbook representative, listened to my frustration with existing textbooks and encouraged me to write my own. Third, I want to express my gratitude to the former students who assisted me with literature searches, locating online resources, and other tasks: Jessica Richards, Catherine Di Leo, Adrienne Ostrove, Shannon Engel, Michele Liscio, Mike Dellagoia, Harrison Duncan, Matt Korduner, and Hannah Grassie. Fourth, I want to state my appreciation for the Society for Personality and Social Psychology (SPSP) and the Association for Psychological Science (APS) for allowing us to provide students with free access to key published articles. Fifth, I’d like thank the individuals who reviewed my book at various stages along the way, including Amy E. Sickel (Walden University), Anila Bhagavatula (California State University, Long Beach), Laura N. May (South University), Pamela Lemons (Salt Lake Community College), John Skowronski (Northern Illinois University), Warren Reich (Hunter College, City University of New York), Courtney Mozo (Old Dominion University), Jamie Loran Franco-Zamudio (Spring Hill College), and Melissa Streeter (University of North Carolina, Wilmington). Finally, and most importantly, I’d like to thank my family: my wonderful wife Pam—for her unwavering emotional support

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