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href="#ulink_778a7211-3321-58e1-ab36-f1352475ccd5">STEP 3: Decide how long it will take participants to answer.

       STEP 4: Decide how many data points you need.

       STEP 5: Choose a medium to send and collect data.

       STEP 6: Plan the analysis.

       STEP 7: Set participant expectations.

       STEP 8: Launch a pilot, then the study, and monitor responses.

       STEP 9: Analyze data.

       STEP 10: Generate bar charts.

       STEP 11: Eyeball the data and identify themes.

       Other Methods to Answer the Question

       Experience Sampling Checklist

       CHAPTER 2 Who Are the Users?

       Why Is This Question Important?

       When Should You Ask the Question?

       Answering the Question with Interviewing and Personas

       Why Interviewing Works

       Other Questions Interviewing Helps Answer

       How to Answer the Question

       STEP 1: Create BS personas.

       STEP 2: Decide who, how, and where to interview.

       STEP 3: Write a one-page plan.

       STEP 4: Find 10 interviewees.

       STEP 5: Prepare the interview.

       STEP 6: Prepare for data collection.

       STEP 7: Establish rapport.

       STEP 8: Obtain consent.

       STEP 9: Conduct the interviews.

       STEP 10: Analyze collected data.

       STEP 11: Transform BS personas to personas.

       Other Methods to Answer the Question

       Interviewing Checklist

       CHAPTER 3 How Do People Currently Solve a Problem?

       Why Is This Question Important?

       When Should You Ask the Question?

       Answering the Question with Observation

       Why Observation Works

       Other Questions Observation Helps Answer

       How to Answer the Question

       STEP 1: Find eight research participants.

       STEP 2: Prepare a field guide.

       STEP 3: Brief observers.

       STEP 4: Practice!

       STEP 5: Gather equipment.

       STEP 6: Establish rapport.

       STEP 7: Obtain consent.

       STEP 8: Collect data and pay attention.

       STEP 9: Debrief.

       STEP 10: Analyze and synthesize.

       Other Methods to Answer the Question

       Observation Checklist

       CHAPTER 4 What Is the User’s Workflow?

       Why Is This Question Important?

       When Should You Ask the Question?

       Answering the Question with a Diary Study

       Why a Diary Study Works

       Other Questions a Diary Study Helps Answer

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