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to much larger percentage increases in the profit.

      It’s a simplistic example, but it shows that increasing one thing by 10% doesn’t mean that everything else increases by 10% as a result.7

      EXPONENTIAL GROWTH

      There are some situations when a small change in the value assigned to one of the ‘inputs’ has an effect that grows dramatically as time elapses.

      In their early stages, infections spread ‘exponentially’. There is some sophisticated maths that is used to model this, but to illustrate the point let’s pretend that in its early stages, chickenpox just spreads in discrete batches of 10 infections passed on at the end of each week. In other words:

      N = 10T,

      where N is the number of people infected and T is the number of infection periods (weeks) so far.

      After one week: N = 101 = 10.

      After two weeks: N = 102 = 100.

      After three weeks: N = 103 = 1,000,

      and so on.

      What if we increase the rate of infection by 20% to N = 12, so that now each child infects 12 others instead of 10? (Such an increase might happen if children are in bigger classes in school or have more playdates, for example.)

      After one week, the number of children infected is 12 rather than 10, just a 20% increase. However, after three weeks, N = 123 = 1,728, which is heading towards double what it was for N = 10 at this stage. And this margin continues to grow as time goes on.

      Sometimes the relationship between the numbers you feed into a model and the forecasts that come out are not so direct. There are many situations where the factors involved are inter-connected and extremely complex.

      Climate change is perhaps the most important of these. Across the world, there are scientists attempting to model the impact that rising temperatures will have on sea levels, climate, harvests and animal populations. There is an overwhelming consensus that (unless human behaviour changes) global temperatures will rise, but the mathematical models produce a wide range of possible outcomes depending on how you set the assumptions. Despite overall warming, winters in some countries might become colder. Harvests may increase or decrease. The overall impact could be relatively benign or catastrophic. We can guess, we can use our judgement, but we can’t be certain.

      In 1952, the science-fiction author Raymond Bradbury wrote a short story called ‘A Sound of Thunder’ in which a time-traveller transported back to the time of the dinosaurs accidentally kills a tiny butterfly, and this apparently innocuous incident has knock-on effects that turn out to have changed the modern world they return to. A couple of decades later, the mathematician Edward Lorenz is thought to have been referencing this story when he coined the phrase ‘the butterfly effect’ as a way to describe the unpredictable and potentially massive impact that small changes in the starting situation can have on what follows.

      MAD COWS AND MAD FORECASTS

       In 1995, Stephen Churchill, a 19-year-old from Wiltshire, became the first person to die from Variant Creutzfeldt–Jakob disease (or vCJD). This horrific illness, a rapidly progressing degeneration of the brain, was related to BSE, more commonly known as ‘Mad Cow Disease’, and caused by eating contaminated beef.

       As more victims of vCJD emerged over the following months, health scientists began to make forecasts about how big this epidemic would become. At a minimum, they reckoned there would be at least 100 victims. But, at worst, they predicted as many as 500,000 might die – a number of truly nightmare proportions. 8

       Nearly 25 years on, we are now able to see how the forecasters did. The good news is that their prediction was right – the number of victims was indeed between 100 and 500,000. But this is hardly surprising, given how far apart the goalposts were.

       The actual number believed to have died from vCJD is about 250, towards the very bottom end of the forecasts, and about 2,000 times smaller than the upper bound of the prediction.

       It’s an interesting case study in how statistical forecasts are only as good as their weakest input. You might know certain details precisely (such as the number of cows diagnosed with BSE), but if the rate of infection could be anywhere between 0.01% and 100%, your predictions will be no more accurate than that factor of 10,000.

       At least nobody (that I’m aware of) attempted to predict a number of victims to more than one significant figure. Even a prediction of ‘370,000’ would have implied a degree of accuracy that was wholly unjustified by the data.

      One of the most important skills that back-of-envelope maths can give you is the ability to answer the question: ‘Does this number make sense?’ In this case, the back of the envelope and the calculator can operate in harmony: the calculator does the donkey work in producing a numerical answer, and the back of the envelope is used to check that the number makes logical sense, and wasn’t the result of, say, a slip of the finger and pressing the wrong button.

      We are inundated with numbers all the time; in particular, financial calculations, offers, and statistics that are being used to influence our opinions or decisions. The assumption is that we will take these figures at face value, and to a large extent we have to. A politician arguing the case for closing a hospital isn’t going to pause while a journalist works through the numbers, though I would be pleased if more journalists were prepared to do this.

      Often it is only after the event that the spurious nature of a statistic emerges.

      The truth turned out

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