LITMIR.BIZ

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and clamoured for autographs.

      The incident, Giorgio remembers, had a transfixing effect on Brian. ‘As we walked away from the Albert Hall, down the big steps at the back, he was almost in a daze. “That’s what I want, Giorgio,” he kept saying. “That’s what I want.’”

      Knowing the Beatles was all very nice – but it did not help Giorgio in his efforts to interest powerful London people in a group whose venue, ten miles from the West End, might as well have been in another hemisphere. For record company talent scouts, the only worthwhile journey, if not to Soho, was 200 miles north to Liverpool, in their frenzied search for new groups in the Beatles’ image. It was a quest pursued with especial fervour by Decca, whose head of A & R, Dick Rowe, was celebrated as The Man Who Turned The Beatles Down. A letter from Giorgio Gomelsky about a new blues group in Surrey did not even reach Dick Rowe’s in-tray.

      The Stones themselves knew only one person connected with the record industry. This was a school friend of Ian Stewart’s named Glyn Johns, who worked at IBC Studios in Portland Place. Part-owned by the orchestra leader Eric Robinson, IBC had very little to do with pop music. But Glyn, a talented engineer, was allowed to record any artists he thought promising. At his invitation, the Rolling Stones came to IBC and, in a single evening, recorded four songs for their stage act, including Chuck Berry’s Come On.

      The excitement of being in a real studio, supervised by a young engineer who was also a Crawdaddy fan, rather tailed off, since IBC carried little weight with the major record companies. A colleague of Glyn’s knew someone at Decca – but on the classical music side. It seemed just more effort wasted on a world whose ears were deaf to all but the Beatles’ second number one single, From Me to You.

      On April 13, when the Stones’ spirits were at their lowest ebb, Giorgio Gomelsky’s hustling of newspapers, small as well as large, finally began to pay off. The weekly Richmond and Twickenham Times devoted a full page to the blues club behind the Station Hotel and its effect in taking custom from trad jazz clubs in the area. ‘The Rolling Stones’ – the ‘g’ once more reinstated – received a somewhat incidental mention: “Save for the spotlit forms of the group on the stage, the room is dark … A patch of light catches the sweating dancers and those who are slumped on the floor, where no chairs are provided …’

      A few days later, Peter Jones of the Record Mirror succumbed to Giorgio’s entreaties and agreed to give up his Sunday lunchtime to watch Giorgio’s group being filmed onstage at their Richmond pub club. Jones was a prescient as well as a prolific journalist, the first to interview the Beatles in any national music paper. He watched the Stones perform on camera, and afterwards met them in the Station Hotel’s saloon bar. ‘They were hungry, and they were very bitter,’ Peter Jones says. ‘They told me no one had even been bothered before to drive ten miles out from London to see them. I promised to do my best to get a story about them into the Record Mirror.’

      Jones was as good as his word. He persuaded the Record Mirror’s star reporter, Norman Jopling, to go out to Richmond with a photographer the following Sunday. Jopling – a blues and soul fanatic – was even more impressed than Peter Jones had been. ‘The Stones had got the real r & b sound, not just a copy of it,’ Jopling remembers. ‘When they played a Bo Diddley number, it sounded like Bo Diddley. And the whole scene around them in that room was unbelievable.’

      Norman Jopling’s feature article in Record Mirror, the following Thursday, surpassed Giorgio’s wildest hopes:

      As the Trad scene gradually subsides, promoters of all kinds of teen-beat entertainments have a sigh of relief that they’ve found something to take its place. It’s Rhythm and Blues, of course. And the number of R & B clubs that have suddenly sprung up is nothing short of fantastic.

      At the Station Hotel, Kew Road, the hip kids throw themselves about to the new ‘jungle music’ like they never did in the more restrained days of Trad.

      And the combo they writhe and twist to is called the Rolling Stones. Maybe you haven’t heard of them – if you live far from London, the odds are you haven’t.

      But by gad you will! The Stones are destined to be the biggest group in the R & B scene, if that scene continues to flourish …

      It was, indeed, an astounding plug for unknown musicians in a paper read throughout the tight community of agents and A & R men. As Norman Jopling recalls, the feedback was instantaneous. ‘Record Mirror hit the streets at about one p.m. in the West End. By four o’clock that afternoon, three different record companies had phoned me, saying “Where can we get hold of these guys?”’ Jopling supplied particulars, although fully aware – as Peter Jones was – that the guys had by now been well and truly got hold of.

       THREE

       ‘I BELONG TO YOU AND YOU BELONG TO ME, SO COME ON’

      At the age of eleven, Andrew Loog Oldham was already incorrigibly addicted to glamour. While other boys read the Eagle comic or swapped matchbox labels, Oldham walked the Soho streets, breathing in with delight the mingling scents of coffee beans, salami, striptease and primitive rock ’n’ roll. Glamorous as these surroundings were, they paled next to the glamour he already perceived in himself. From an even earlier age, he had visualized his own life as an epic film of which he was both the star and the rapt audience. ‘It was the only way I could get to school in the morning. As I walked in through the gates, I’d see the opening credits start to roll …’

      The name which in later years seemed so typical a product of its owner’s imagination was, in fact, genuine. Andrew Loog Oldham was the son of a Dutch-American air force officer, killed on a bombing mission over Germany in 1944. Born out of wedlock, the baby received both parents’ names. His Dutch origins were always faintly manifest in a pink complexion, butter-coloured hair and eyes whose myopic pallor gave Oldham, even at his most uppity and outrageous, the look of a rather studious small boy.

      A private boarding school to which his widowed mother sent him provided an early object lesson in the relation of fantasy to profit. The school – in Witney, Oxfordshire – was run by an ex-army officer, a dashing figure whose frequent absences were rumoured to be connected with vital work for the government. The head was, in fact, a prisoner on parole who moved around the country, setting up small schools, collecting fees, running up bills, then vanishing without trace. That headmaster was Andrew Loog Oldham’s first lesson in the principle that, provided you had nerve and style enough, you could get away with almost anything.

      In 1955, the pink-faced Hampstead schoolboy was a familiar figure among the teenage crowd at Soho’s famous 2 I’s coffee bar. Norah, the doorkeeper, knew him well and would let him downstairs into the skiffle cellar without paying the usual one-shilling cover charge. His taste in pop heroes was eccentric even then – Wee Willie Harris, green-haired and wizened; Vince Taylor, an early American rocker, afterwards famous in France. ‘It was always the sex in rock ’n’ roll that attracted me … the sex that most people didn’t realize was there. Like the Everly Brothers. Two guys with the same kind of face, the same kind of hair. They were meant to be singing together to some girl, but really they were singing to each other.’

      From the age of thirteen or so, Oldham saw himself as an amalgam of two movie roles, both portrayed by his screen idol, the suave if faintly reptilian Laurence Harvey. He wanted to be Harvey’s version of Joe Lampton, ruthless working-class hero of Room at the Top. He wanted just as much to be the jive-talking young Jewish hustler whom Harvey played in Expresso Bongo, sashaying round Soho in Italian box jacket and rakish trilby hat, scouring the pasteboard streets for any quick way to a dividend.

      He left Wellingborough College at sixteen with three GCE O-Levels – in English, divinity, and, he claims, rifle shooting – and at once set about making his way in the world as Laurence Harvey had shown him. His first coup was to go to Chelsea, walk into Mary Quant’s

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