Artificial Intelligence for Marketing - Sterne Jim

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      Wiley & SAS Business Series

      The Wiley & SAS Business Series presents books that help senior‐level managers with their critical management decisions.

      Titles in the Wiley & SAS Business Series include:

       Analytics in a Big Data World: The Essential Guide to Data Science and Its Applications by Bart Baesens

       A Practical Guide to Analytics for Governments: Using Big Data for Good by Marie Lowman

       Bank Fraud: Using Technology to Combat Losses by Revathi Subramanian

       Big Data Analytics: Turning Big Data into Big Money by Frank Ohlhorst

       Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics by Evan Stubbs

       Business Analytics for Customer Intelligence by Gert Laursen

       Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael Gendron

       Business Intelligence and the Cloud: Strategic Implementation Guide by Michael S. Gendron

       Business Transformation: A Roadmap for Maximizing Organizational Insights by Aiman Zeid

       Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media by Frank Leistner

       Data‐Driven Healthcare: How Analytics and BI Are Transforming the Industry by Laura Madsen

       Delivering Business Analytics: Practical Guidelines for Best Practice by Evan Stubbs

       Demand‐Driven Forecasting: A Structured Approach to Forecasting, Second Edition by Charles Chase

       Demand‐Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain by Robert A. Davis

       Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments by Gene Pease, Barbara Beresford, and Lew Walker

       The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David Thomas and Mike Barlow

       Economic and Business Forecasting: Analyzing and Interpreting Econometric Results by John Silvia, Azhar Iqbal, Kaylyn Swankoski, Sarah Watt, and Sam Bullard

       Economic Modeling in the Post–Great Recession Era: Incomplete Data, Imperfect Markets by John Silvia, Azhar Iqbal, and Sarah Watt House

       Foreign Currency Financial Reporting from Euros to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications by Robert Rowan

       Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data‐Driven Models by Keith Holdaway

       Health Analytics: Gaining the Insights to Transform Health Care by Jason Burke

       Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World by Carlos Andre Reis Pinheiro and Fiona McNeill

       Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset by Gene Pease, Boyce Byerly, and Jac Fitz‐enz

       Implement, Improve and Expand Your Statewide Longitudinal Data System: Creating a Culture of Data in Education by Jamie McQuiggan and Armistead Sapp

       Intelligent Credit Scoring: Building and Implementing Better Credit Risk Scorecards, Second Edition by Naeem Siddiqi

       Killer Analytics: Top 20 Metrics Missing from Your Balance Sheet by Mark Brown

       Artificial Intelligence for Marketing: Practical Applications by Jim Sterne

       On‐Camera Coach: Tools and Techniques for Business Professionals in a Video‐Driven World by Karin Reed

       Predictive Analytics for Human Resources by Jac Fitz‐enz and John Mattox II

       Predictive Business Analytics: Forward‐Looking Capabilities to Improve Business Performance by Lawrence Maisel and Gary Cokins

       Retail Analytics: The Secret Weapon by Emmett Cox

       Social Network Analysis in Telecommunications by Carlos Andre Reis Pinheiro

       Statistical Thinking: Improving Business Performance, Second Edition by Roger W. Hoerl and Ronald D. Snee

       Strategies in Biomedical Data Science: Driving Force for Innovation by Jay Etchings

       Style & Statistic: The Art of Retail Analytics by Brittany Bullard

       Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics by Bill Franks

       Too Big to Ignore: The Business Case for Big Data by Phil Simon

       The Analytic Hospitality Executive by Kelly A. McGuire

       The Value of Business Analytics: Identifying the Path to Profitability by Evan Stubbs

       The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions by Phil Simon

       Using Big Data Analytics: Turning Big Data into Big Money by Jared Dean

       Win with Advanced Business Analytics: Creating Business Value from Your Data by Jean Paul Isson and Jesse Harriott

      For more information on any of the above titles, please visit www.wiley.com.

Artificial Intelligence for MarketingPractical ApplicationsJim Sterne

      Copyright © 2017 by Rising Media, Inc. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

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