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p>Gert H. N. Laursen

      Business Analytics for Managers

      Wiley & SAS Business Series

      The Wiley & SAS Business Series presents books that help senior‐level managers with their critical management decisions.

      Titles in the Wiley & SAS Business Series include:

       Agile by Design: An Implementation Guide to Analytic Lifecycle Management by Rachel Alt‐Simmons

       Analytics in a Big Data World: The Essential Guide to Data Science and its Applications by Bart Baesens

       Bank Fraud: Using Technology to Combat Losses by Revathi Subramanian

       Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics by Evan Stubbs

       Business Analytics for Managers, Second Edition: Taking Business Intelligence Beyond Reporting by Gert H. N. Laursen and Jesper Thorlund

       Business Forecasting: Practical Problems and Solutions edited by Michael Gilliland, Len Tashman, and Udo Sglavo

       Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael Gendron

       Business Intelligence and the Cloud: Strategic Implementation Guide by Michael S. Gendron

       Business Transformation: A Roadmap for Maximizing Organizational Insights by Aiman Zeid

       Data‐Driven Healthcare: How Analytics and BI are Transforming the Industry by Laura Madsen

       Delivering Business Analytics: Practical Guidelines for Best Practice by Evan Stubbs

       Demand‐Driven Forecasting: A Structured Approach to Forecasting, Second Edition by Charles Chase

       Demand‐Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain by Robert A. Davis

       Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments by Gene Pease, Barbara Beresford, and Lew Walker

       Economic and Business Forecasting: Analyzing and Interpreting Econometric Results by John Silvia, Azhar Iqbal, Kaylyn Swankoski, Sarah Watt, and Sam Bullard

       Financial Institution Advantage and the Optimization of Information Processing by Sean C. Keenan

       Financial Risk Management: Applications in Market, Credit, Asset, and Liability Management and Firmwide Risk by Jimmy Skoglund and Wei Chen

       Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques: A Guide to Data Science for Fraud Detection by Bart Baesens, Veronique Van Vlasselaer, and Wouter Verbeke

       Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data Driven Models by Keith Holdaway

       Health Analytics: Gaining the Insights to Transform Health Care by Jason Burke

       Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World by Carlos Andre, Reis Pinheiro, and Fiona McNeill

       Hotel Pricing in a Social World: Driving Value in the Digital Economy by Kelly McGuire

       Implement, Improve and Expand Your Statewide Longitudinal Data System: Creating a Culture of Data in Education by Jamie McQuiggan and Armistead Sapp

       Killer Analytics: Top 20 Metrics Missing from your Balance Sheet by Mark Brown

       Mobile Learning: A Handbook for Developers, Educators, and Learners by Scott McQuiggan, Lucy Kosturko, Jamie McQuiggan, and Jennifer Sabourin

       The Patient Revolution: How Big Data and Analytics Are Transforming the Healthcare Experience by Krisa Tailor

       Predictive Analytics for Human Resources by Jac Fitz‐enz and John Mattox II

       Predictive Business Analytics: Forward‐Looking Capabilities to Improve Business Performance by Lawrence Maisel and Gary Cokins

       Statistical Thinking: Improving Business Performance, Second Edition by Roger W. Hoerl and Ronald D. Snee

       Too Big to Ignore: The Business Case for Big Data by Phil Simon

       Trade‐Based Money Laundering: The Next Frontier in International Money Laundering Enforcement by John Cassara

       The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos by Kelly A. McGuire

       The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions by Phil Simon

       Understanding the Predictive Analytics Lifecycle by Al Cordoba

       Unleashing Your Inner Leader: An Executive Coach Tells All by Vickie Bevenour

       Using Big Data Analytics: Turning Big Data into Big Money by Jared Dean

       Visual Six Sigma, Second Edition by Ian Cox, Marie Gaudard, Philip Ramsey, Mia Stephens, and Leo Wright

      For more information on any of the above titles, please visit www.wiley.com.

Business Analytics for ManagersSecond EditionTaking Business Intelligence Beyond ReportingGert H. N. LaursenJesper Thorlund

      Copyright © 2017 by John Wiley & Sons, Inc. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

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